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Business Finance

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Although experimental methodology is the gold standard for establishing causal relationships between

variables, many studies cannot be ethically or logistically carried out in practice. In lieu of an

experimental option, many researchers implement survey methodology. For this assignment, I would like

you to design a survey to investigate a research question of your choosing. Some of the aspects of this

paper will be similar, if not identical, to the research questions assignment from earlier in the semester.

Therefore, you would be wise to read over any comments on your previous assignment and make

necessary adjustments where possible (e.g. if you misidentified your variables).

Your assignment must include the following:

1) An introductory paragraph identifying your research question, the independent and dependent

variables, and the unit of analysis.

2) A detailed description of the survey design you would implement. This part of the paper should

be 3-4 pages and should cover...

a. What is your research hypothesis? Provide a brief sentence or two about how you

formulated your research hypothesis. Remember – it MUST be based on theory and

research, not opinion or belief.

b. What kind of sampling strategy would you use? Be specific.

c. Would your survey be longitudinal or cross-sectional? Why?

d. How would you define and measure your independent and dependent variables?

i. Here, you must provide AT LEAST ONE survey item that would measure your

independent variable and AT LEAST ONE survey item that would measure your

dependent variable. These items must include question wording and answer

categories.

e. Are there any limitations or difficulties you anticipate with your design?

3) A concluding paragraph summarizing your research design.

4) If you cite any sources, a bibliography following APA guidelines.

*The assignment should be 3-4 pages using times new roman font, double spaced.



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Explanation & Answer

Attached.

Running Head: SURVEY RESEARCH

1

Survey Research Design
Name
Instructor
Institutional Affiliation
Date

2

SURVEY RESEARCH
Introduction
Topic of study: Critical evaluation of personal preparedness for emergency and disaster among
university students.
Introduction

Personal preparedness for emergency and disaster is critical for the student, community
members, households and businesses as it helps in mitigating the risk of injury or loss in case of
an emergency such as fire, terror attack, hurricane or earthquake. Although personal
preparedness for an emergency is critical for university students, the current knowledge suggests
that many students are still unaware of the basic response strategies in case of a disaster. This
research survey, therefore, sorts to critically evaluate the level of personal preparedness for
emergency among the Morgan State University students. To critically evaluate the level of
personal preparedness for an emergency, the research will be guided by two important research
questions namely; to what extent the students are aware of the basic response strategies in case of
an emergency and how are the students prepared to mitigate an emergency situation? The
dependent variable, in this case, will be emergency response while the independent variable will
be personal preparedness.
Survey Questionnaire
The survey questionnaire is among the widely employed research design to collect,
analyze and interpret data collected from the target population. The survey questionnaire is
typically guided by the statistical aspects from the moment of creating a sample population up to
the time the survey results are analyzed and interpretation made. It is imperative to understand
that survey questionnaire employs a systematic approach to gathering information from the

3

SURVEY RESEARCH

sample population by identifying the purpose and then formulating goals to be achieved. The
survey questionnaire entails a list of guided questions that are presented to the respondents.
These questions are either open-ended or closed depending on what the researcher is trying to
achieve. In the study to evaluate the personal level of preparedness for an emergency, it is critical
to employ closed-ended questions in the survey questionnaire to facilitate to facilitate the
response speed and to simplify the analysis and interpretation process.
Research Hypothesis
In the study to critically analyze the student’s level of personal preparedness for an emergency
the research will entail the following:
Study Hypothesis
Null Hypothesis: Students who have experienced or studied emergency management in
class are more informed about emergency personal preparedness and are more prepared with the
basic knowledge for emergency response.
In formulating the research hypothesi...


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