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Assignment 1: Strategic Management and Strategic Competitiveness

Due Week 2 and worth 300 points

Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a four to six (4-6) page paper in which you:

  1. Assess how globalization and technology changes have impacted the corporation you researched.
  2. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
  3. Assess how the vision statement and mission statement of the corporation influence its overall success.
  4. Evaluate how each category of stakeholder impacts the overall success of this corporation.
  5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

Click here to view the grading rubric.

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Running Head: Strategic Management and Strategic Competitiveness

Strategic Management and Strategic Competitiveness
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Strategic Management and Strategic Competitiveness

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Introduction
The development and history of Starbucks have been well documented alongside its
operations across the globe. The company has been one of the top store dealers which have
influenced the retailers in terms of the operation efficiency as well as the overall company’s profit.
The key factor which has led the company to be one of the leading shopper’s wish is the fact that
technology has been embraced in a positive way. The technology has been seen to expand and
incorporating all the company’s routine service across the globe. It is without no doubt that
technology has been the key driver for the company’s success (Christopher, 2000).
How Globalization and Technology Changes Have Impacted Starbucks
To get the full understanding of how globalization has impacted Starbucks, it is important
to first know what globalization is all about. Globalization in simple terms is defined as the
increasing interdependence of the economies between countries and their organization which fall
under similar industry as reflected in the knowledge of entrepreneurs across the globe, financial
capital, and the flow of goods and services between countries. Starbucks is an international
corporation located in the United States with over 20,000 stores across 50 countries in the world.
Their products for the company across the 50 countries are similar with the aim of achieving the
same taste as the homemade products. I got a chance to taste their products across three countries
and the taste is almost the same but they are geared towards achieving the taste of...


Anonymous
Very useful material for studying!

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