Description
I need the answers to the below questions. It should more than 500 words. The article about Sonic is in Marketing Management book by Kotler Keller 14th edition.
Below is the link for the text book
http://socioline.ru/files/5/283/kotler_keller_-_ma...
Chapter 12
1. • Which aspect of product differentiation would be most valuable in setting Sonic apart from its competitors, and why? Should Sonic use ingredient branding to tout the Linux-based operating system that it says makes its smart phone more secure than smart phones based on some other operating systems? How can Sonic use packaging and labeling to support its brand image and help its channel partners sell the smart phone product more effectively?
Explanation & Answer
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1) Which aspect of product differentiation would be most valuable in setting Sonic apart
from its competitors, and why?
The major focus of separation meant for sonic 1000s aggressive merit is that the voice
acknowledgment system for the hand liberated process. This will greatly assist in fulfilling
the customer’s needs which are not present in any other competitor’s pl...
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