Description
Refer to the "Evaluating Data Quality" learning activity.
Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information, and now you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem.
Select three sources of research from the provided list that you would use in preparing a strategy for your team.
- White paper about TV
- Article about Twitter
- Scholarly journal article
- A newspaper article
- A blog post
- A book
- Wall Street Journal article
- A Wikipedia post
- A journal article
- White paper
Discuss in 525 to 700 words the pros and cons of each source, as well as why the three selected sources of research are the best three to use to develop your strategy.
Explanation & Answer
Hi, kindly find attached
Running Head: STRATEGY REPORT
1
Strategy Report
Student’s Name
Institution
Date
STRATEGY REPORT
2
In the past years, people have been using mobile phones and other devices while
viewing TV, and this has been an issue of concern. As a marketing specialist, I carried research
on the issue and used various sources of research to develop a strategy for my team. The sources
that I used were a newspaper article, a blog post, and a journal article. A newspaper article is
used to discuss recent updates of a specific topic or general interest.
Use of newspaper article is convenient and has a lot of advantage because the
newspaper is affordable when purchasing. Cost of placing an article is custom made depending
on the placement of the article. Discounts are enjoyed when newspaper adverts are offered with
media planning agencies that are dedicated and provide prices that are competitive making ease
in boo...
Review
Review
