Complete 8 page paper for Business Course

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Business Finance

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Assignment 2: External and Internal Environments

Due Week 4 and worth 350 points

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

  1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
  2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
  3. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
  4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
  5. Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
  6. Determine the company’s resources, capabilities, and core competencies.
  7. Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
  8. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Identify how the six segments of the general environment affect an industry and its firms.
  • Identify the five forces of competition.
  • Analyze the external environment for opportunities and threats that impact the firm.
  • Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

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Explanation & Answer

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Running head: EXTERNAL AND INTERNAL ENVIRONMENTS

External and Internal Environments
First Last Name
Professor’s name
Course Title
Date

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External and Internal to Environments
Apple incorporated is a company based in various counties all over the world. Its capital
is Cupertino. It is a well-known company for the development and design of quality electronics
such as mobile phones and computers. Additionally, Apple also provides online services and
software development services to companies. It also provides off the shelf software. It is known
for the iPhone, the iPad, and the Mac computer (Helms, 2010). The founders of the company are
Steve Jobs, Ronald Wayne, and Steve Wozniak.
Like any other company, Apple faces challenges from both its external and internal
environment. The six segments of the general environment that may affect any industry in the
economic environment are;


Natural



Sociocultural segment



Political/legal segment



Technological segment



Economic segment



Global segment
Though the company faces significant influence from each of the segments listed above,

it has most of its challenges concentrated on some of these. The two major segments that affect
Apple incorporated are the technological segment and the sociocultural segment.
The technological segment defines the upcoming trends in technology and innovation
that would affect the operations of an institution (Lin, 2012). Some of the aspects of the
technological segment are; innovation of products, applying new knowledge, use of expenditures

3
from the private and the public organizations for research and development, and incorporation of
improved communication technologies.
Apple incorporated, being in the technology industry has to follow the upcoming trends
in communication. To develop and design the most efficient phones, Apple needs to ensure that
the latest GSM technologies re incorporated I the phones receptions since they pride themselves
on the delivery of technologically updated products. Moreover, Apple ensures res that it applies
knowledge in the development and design of both its software and hardware (Lin, 2012).
Knowledge-based solutions are most efficient since they apply logical thinking in regards to
problem-solving. Without applying knowledge in the delivery of their service, Apple would not
be in a position to compete with all other mobile equipment and software developers I the world.
The knowledge base that Apple needs to tap into in their operations is technology advancements,
customer needs, and efficient problem-solving algorithms.
Furthermore, Apple needs to have an innovation culture. Every year, the world expects a
new improved product from apple. Ideally, they are required to come up with new styles of
implementation and new ways to make their previous products bet...


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