components of a marketing plan and questions to be answered

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naqer27

Business Finance

Description

Part one

Please follow the instructions on the attached document because this is a group assignment and doesn't require all of the word count for me

Marketing plans help coordinate an organization's departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video

Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered). Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company's goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment.

Create a company name and decide what real business world industry it operates in.

Create a new and unique (not already offered) product or service the company will be launching.

Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on.

Create a minimum of 1,200-word report covering the following:

  • Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.
  • Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?
  • Identify your target market and what segmentation criteria you use to identify it.
  • Prepare a SWOTT analysis.
  • Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison.

Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.

Part 2

Complete the following problems from Chapter 10 in the textbook:


  1. P10-4
  2. P10-10
  3. P10-11
  4. P10-15
  5. P10-21
  6. P10-24


Follow these instructions for completing and submitting your assignment:


  1. Do all work in Excel. Do not submit Word files or *.pdf files.
  2. Submit a single spreadsheet file for this assignment, do not submit multiple files.
  3. Place each problem on a separate spreadsheet tab.
  4. Label all inputs and outputs and highlight your final answer.
  5. Follow the directions in the “Guidelines for Developing Spreadsheets” located in the Course Material

Unformatted Attachment Preview

Part one Important information to follow This is a group assignment so I will explain what I need to do Please only write at least 350 words on what I highlighted at the bottom with at least one reference The name of the company will be Finger' Lickin Seafood. It could have delivery options for freshly prep seafood or cooked to order as far as what seperates fingerlicking from the rest of the other seafood orginizations. Maybe to add an APP for convienience? Purpose of Assignment Marketing plans help coordinate an organization's departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered). Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company's goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment. Create a company name and decide what real business world industry it operates in. Create a new and unique (not already offered) product or service the company will be launching. Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on. Create a minimum of 1,200-word report covering the following: • Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations. • • • • Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy? Identify your target market and what segmentation criteria you use to identify it. Prepare a SWOTT analysis. Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison. Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library. Part 2 Complete the following problems from Chapter 10 in the textbook: 1. 2. 3. 4. 5. 6. P10-4 P10-10 P10-11 P10-15 P10-21 P10-24 Follow these instructions for completing and submitting your assignment: 1. 2. 3. 4. 5. Do all work in Excel. Do not submit Word files or *.pdf files. Submit a single spreadsheet file for this assignment, do not submit multiple files. Place each problem on a separate spreadsheet tab. Label all inputs and outputs and highlight your final answer. Follow the directions in the “Guidelines for Developing Spreadsheets” located in the Course Materials P10-15 Internal rate of return Peace of Mind, Inc. (PMI), sells extended warranties for durable consumer goods such as washing machines and refrigerators. When PMI sells an extended warranty, it receives cash up front from the customer, but later PMI must cover any repair costs that arise. An analyst working for PMI is considering a warranty for a new line of big-screen TVs. A consumer who purchases the 2-year warranty will pay PMI $200. On average, the repair costs that PMI must cover will average $106 for each of the warranty’s 2 years. If PMI has a cost of capital of 7%, should it offer this warranty for sale?
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Anonymous
Just what I was looking for! Super helpful.

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