Advertising

User Generated

WnaY

Business Finance

Description

Company: Chevrolet

Find three examples of advertising (commercials, radio, print ad, social media, etc) and analyze using the following execution styles:

  • slice-of-life
  • lifestyle
  • spokesperson/testimonial
  • fantasy
  • humorous
  • real/animated symbols
  • mood/image
  • demonstration
  • musical
  • scientific

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Explanation & Answer

Student’s Name Professor’s Name Course/Subject Date Chevrolet Advert Execution Styles Chevrolet is a leading brand of the General Motors Company and has found the market niche by advertising using different execution styles. The company uses the forms of advertising, which are radio, print, and social media, to promote its automobiles. From the commercials, it is evident that Chevrolet applies many execution styles. First, the adverts employ slice-of-life execution style whereby it depicts travellers in their ordinary settings. For example, from the Video, the advert shows Chevrolet parked on a beach and in a mountainous area where travellers are enjoying their best moment. The children inside enjoy the sunroof on the car. The travellers utilise the large car boot space to put snow bows, band equipment, and mountain bike (Schultz). The advert shows the convenience of the car brand. Secondly, the adverts employ lifestyle execution-style as they show how the car features fit into their lifestyle. Fo...


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