Business of Starbucks

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Starbucks’ Strategy Using the Internet, research Starbucks’ organizational culture and the key leadership and management traits used to execute the business strategy. Write a four page paper in which you: 1. 2. 3. 4. 5.   Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture. Evaluate Starbucks’ ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:     Examine the concepts of management related to modern-day work environments. Analyze the corporate environment, culture, and challenges for managing in a global environment. Use technology and information resources to research issues in modern management. Write clearly and concisely about modern management using proper writing mechanics. Assignment 1: Starbucks’ Strategy Unacceptable Fair Proficient Exemplary Criteria 1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. Weight: 25% 2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale. Weight: 20% 3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture. Weight: 20% Below 70% F 70-79% C 80-89% B 90-100% A Did not submit or incompletely suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Did not submit or incompletely indicated management’s role with creating and sustaining the organizational culture. Did not submit or incompletely assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Did not submit or incompletely provided support for your rationale. Did not submit or incompletely determined one (1) key management competency that a successful manager at Starbucks is likely to have. Did not submit or incompletely indicated one (1) way in which this particular competency is a good fit for the organizational culture. Partially suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Partially indicated management’s role with creating and sustaining the organizational culture. Satisfactorily suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Satisfactorily indicated management’s role with creating and sustaining the organizational culture. Thoroughly suggested the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Thoroughly indicated management’s role with creating and sustaining the organizational culture. Partially assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Partially provided support for your rationale. Satisfactorily assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Satisfactorily provided support for your rationale. Thoroughly assessed the effectiveness of Starbucks’ management decisions in providing innovative offerings for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Thoroughly provided support for your rationale. Partially determined one (1) key management competency that a successful manager at Starbucks is likely to have Partially indicated one (1) way in which this particular competency is a good fit for the organizational culture. Satisfactorily determined one (1) key management competency that a successful manager at Starbucks is likely to have. Satisfactorily indicated one (1) way in which this particular competency is a good fit for the organizational culture. Thoroughly determined one (1) key management competency that a successful manager at Starbucks is likely to have. Thoroughly indicated one (1) way in which this particular competency is a good fit for the organizational culture. 4. Evaluate Starbucks’ ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Weight: 20% 5. 2 references Did not submit or incompletely evaluated Starbucks’ ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Partially evaluated Starbucks’ ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Satisfactorily evaluated Starbucks’ ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. Thoroughly evaluated Starbucks’ ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Shultz. No references provided Does not meet the required number of references; some or all references poor quality choices. 5-6 errors present Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 3-4 errors present 0-2 errors present Weight 5% 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present
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Running head: BUSSINESS OF STARBUCKS

Business of Starbucks
Name
Institution

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BUSSINESS OF STARBUCKS

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Business of Starbucks
Organizational Culture

The organizational culture of Starbuck Coffee has several primary elements that are
important to the success of the coffee house in the world. The different elements may not be very
important on their own. However, when combined, they make Starbuck unique. The elements of
the company’s organizational culture include the collaboration among workers, diversity,
openness, relationship-driven approach and servant leadership.
Servant leadership is a key aspect of the culture of the company. The idea of servant
leadership involves supervisors, managers as well as other kinds of leaders in the company
supporting the employees who occupy the lower ranks to ensure that they progress in the
company. The company has the policy of putting its employees first. Starbucks understands the
relevance of caring for the employees’ needs and welfare. Also, Starbuck’s servant leadership
concept was introduced by the former president of the company, Howard Behar who believed
that when employees are cared for and are happy, they also care for the customers and make
them happy as well (Tate, Ellram & Kirchoff, 2010). Servant leadership also involves the leaders
listening to the other employees and learning from them rather than forcing ideas on them.
Servant leadership eases the cooperation between leaders and their followers and therefore
causes the success of the organization.
Starbucks also implements the relationship-driven approach. The approach involves
ensuring that members of the organization maintain warm as well as friendly approaches among
themselves and as well as with the customers of the coffee shops (Tate, Ellram & Kirchoff,
2010). For ins...


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