Intrapreneurial and Entrepreneurial Opportunities

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Tnzoyvat123

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Hello the company that I chose for this assignment is Spotify INC. and the market domain is the digital music streaming industry. This analysis will align the company's efforts to exploiting intrapreneurial opportunities as well as entrepreneurial opportunities, depending on the company's capabilities. The analysis should reflect consideration of potential future impacts on these plans such as changes in the economy, market position, technology innovation, or sociopolitical factors.

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MBA 515 Milestone Four Guidelines and Rubric You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and the current capabilities and limitations of the company. This plan will align the company’s efforts to exploiting intrapreneurial opportunities as well as entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as changes in the economy, market position, technology innovation, or sociopolitical factors. Specifically, the following critical elements must be addressed: A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in your list should have supporting rationale based on your market domain evaluation and PEST analysis. B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be supported with evidence from your market domain evaluation and PEST analysis. C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal trends, or they could be trends specific to your market domain. D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities. E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve sustainable business operations? Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format. Critical Elements Entrepreneurial Opportunities Entrepreneurial Assessment Exemplary (100%) Meets “Proficient” criteria, and response demonstrates keen insight into relationship between entrepreneurial opportunities, market domain evaluation, and PEST analysis Meets “Proficient” criteria, and response demonstrates keen insight into relationship between entrepreneurial opportunities, market domain evaluation, and PEST analysis Proficient (90%) Develops list of entrepreneurial opportunities with supporting rationale based on market domain evaluation and PEST analysis Needs Improvement (70%) Develops list of entrepreneurial opportunities, but rationale is missing or is not based on market domain evaluation and PEST analysis Not Evident (0%) Does not develop list of entrepreneurial opportunities Accurately assesses viability of selected entrepreneurial opportunity, supporting response with evidence from market domain evaluation and PEST analysis Assesses viability of selected entrepreneurial opportunity, but with gaps in accuracy, detail, or support Does not assess viability of selected entrepreneurial opportunity Value 20 20 Trends Impact on Opportunities Impact on Sustainability Articulation of Response Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of trends in current global business environment Meets “Proficient” criteria, and response demonstrates keen insight into relationship between opportunities and trends in current global business environment Meets “Proficient” criteria, and response demonstrates keen insight into relationship between sustainability and trends in current global business environment Comprehensively evaluates key trends affecting global business environment of selected market domain Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Accurately determines how trends will impact development of selected intrapreneurial and entrepreneurial opportunities Accurately determines how trends will affect sustainability of selected company and which trends could be used to improve sustainable business operations Evaluates key trends affecting global business environment of selected market domain, but evaluation is cursory or inaccurate Determines how trends will impact development of selected intrapreneurial and entrepreneurial opportunities, but with gaps in accuracy or detail Determines how trends will affect sustainability of selected company and which trends could be used to improve sustainable business operations, but with gaps in accuracy or detail Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not evaluate key trends affecting global business environment of selected market domain 20 Does not determine how trends will impact development of selected intrapreneurial and entrepreneurial opportunities 20 Does not determine how trends will affect sustainability of selected company and which trends could be used to improve sustainable business operations 15 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Earned Total 100%
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Running Head: INTRAPRENEURIAL AND ENTREPRENEURIAL OPPORTUNITIES

Intrapreneurial and Entrepreneurial Opportunities
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INTRAPRENEURIAL AND ENTREPRENEURIAL OPPORTUNITIES

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Introduction
Spotify is a music streaming platform founded by Martin Lorentzon and Daniel Ek. The
company was founded in 2006, and its primary goal is to provide music to everyone. Spotify is
currently available in 57 countries; it allows the user to create custom playlists which they can
play via an internet connection. Spotify offers two distinct products including Spotify and
Spotify Premium (Rai & Auchard, 2018). The Spotify Premium allows users to access the
playlist offline after payment of a subscription fee. On the other hand, Spotify also has a social
media platform where users can interact and share playlists with friends. Furthermore, users have
the opportunity to follow the playlists of those artists whom they consider as their favorites. The
Spotify App allows users to access songs through artists, CD name or by the title of the song
(Rai & Auchard, 2018). The company makes their music available to users after negotiating with
the music labels to avoid violation of the copyright rules. The brand identity of Spotify is based
on the phrase “the right music for every moment” (Rai & Auchard, 2018). The company intends
to ensure that every smartphone owner can use Spotify by finding the music that they truly love,
discovering new music, following their favorite artists and connecting with friends via social
media.
The current technological changes present Spotify with a myriad of opportunities and
challenges as they strive to recreate the music industry. The changing market is presenting the
firm with greater entrepreneurial and intrapreneurial opportunities that are worth exploiting. It
can develop various avenues of creating revenue including advertising and social media
platform. Entrepreneurial opportunities for the firm are reliant on the creativity of its employees
and founders to create or develop new platforms that can generate more revenue for the firm (Rai
& Auchard, 2018). On the other hand, entrepreneurial opportunities refer to the available

INTRAPRENEURIAL AND ENTREPRENEURIAL OPPORTUNITIES

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opportunities that the firm can venture into to create a wider market for its products in the music
industry.
Entrepreneurial Opportunities
Since the creation of the company, it has managed to develop a stable market for its
products. The firm is presented with opportunities that can allow it penetrate emerging markets
in the music industry and beyond. Spotify operates in 57 countries in the world. It is evident that
there are other exciting opportunities in other parts of the world that the company can exploit.
The current generation has a good taste for music and provision of personalized playlists will see
the demand of the digital music content on the rise. Spotify can grow in its current market by
adding new products that meet the needs of the current consumers in the market (Rai & Auchard,
2018). Spotify has the opportunity to enhance their relationships with the artists who have been
complaining of low royalties in the past to allow the increase the content of the music in their
personalized playlists.
Spotify has an opportunity to penetrate the emerging markets in other parts of the world
with exciting products. The expansio...