This is a discussion question. 200 word min

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xravfun24

Business Finance

Description

1. Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.

Analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses. Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.

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Explanation & Answer

Attached.

Running head: BRAND COMPETITIVENESS

Brand Competitiveness
Student’s Name
University Affiliation

1

BRAND COMPETITIVENESS

2

There are various brands that are used by different companies in order to give the companies
competitive advantages. Examples of this brands are Apple brand which deals with devices such
as the design of iPhones, Coca-Cola brand and also Starbucks brand (Davcik & Sharma,2016).
Use of internet helps in promoting th...


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