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As a multinational corporation, General Motors serves more than thirty-four

nations. GM company has its headquarters in Detroit. The company undertakes several

roles which include distribution, designing, manufacturing, and marketing of vehicles as

well as vehicles parts. The company is one of the largest vehicle manufacturing firms in

the US with branches in 35 nations globally. This has made its products popular in the

world while at the same time fetching a good market price. The company vehicles are of

high quality hence high demand globally.

The company was formed in the year 1908 in Michigan. During its inception, the

firm was formed as a holding company under the control of William C. Durant, who was

the owner of the Buick. During the early years of the 20th century, America had less than

8,000 automobiles, and the company under Durant had become one of the leading

companies in the manufacture of horse-drawn vehicles. This was because the new

technology was yet to be invented therefore making the horse very important for

transport at this very particular time in history. In the year 1904, Durant entered into the

automotive industry and bought the Buick motor company (Chandler, 1964). This served

as an imperative milestone in the development of the company in the coming years. The

co-founder of the GM company was Stewart Mott, whose company had merged to form

Buick prior to the formation of GM. For a long period, Mott was the largest stakeholder

in t...


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