Dear Peachblack: You are the best tutor ever and the only one I trust. So I only invited you to help me get this important paper. This assignment is assigned by Service Marketing class. Required 10 pages. It is very important for this semester. Please follow the directions to write this paper.  Direction is in the file named “Arens 15e Appendix B Advertising Plan” It include all the steps. Please make sure the paper covered all the steps.  The paper need to use APA format. Cover sheet is required.  Some information are in the rest of documents you may need them to finish the paper.  The required cover sheet must include: (1) The project title in all capital letters; (2) the course name and number; (3) the semester (4) the instructor’s name, and (5) the correctly spelled first and last names of each student who should get credit for that work. Do not number the cover page, but do number the rest of your paper beginning with the first page of text. A Table of Contents is not required but can be included at the group’s discretion. Headings, subheadings, tables, exhibits, and appendices must be included at appropriate places throughout the paper when necessary. Use 12-point font; serif or sans serif is acceptable, but unusual, decorative, or odd font styles that are difficult to read are to be avoided and may receive a grade penalty. Be consistent throughout the document. Inconsistencies in margins, fonts, line spacing, indent levels, etc. will be interpreted as a lack of required editing and will result in a grade penalty. References are mandatory based on standard citation rules. Plagiarism will result in a zero (0) grade for the group project and academic discipline as described in The Oracle. That’s all the things that you need to take care about. Many thanks for your support, and looking forward your on-time excellent work!!!! Yours sincerely What can Services Marketing do to help TG Earnest & Associates? I'd say the prime initial goal is crafting a Firm identity presented through a web site and improved social media presence. Probably the first thing a new client does is a google search. I also want to ground the Firm's identity within the setting of historic Downtown Troy, perhaps with creative use of website photos and links to information on Troy's history. My next goal would be reaching out to select prospective clients in markets that I have not gone after. There are lots of cultural resource management (CRM) firms of all different sizes in the Southeast. My niche is small - medium sized projects for engineering firms and public utilities co-ops. I don't market, but have been fortunate to grow through referrals. Occasionally I will get a project through the Register of Professional Archaeologists (RPA) directory. I have been doing consulting work for 27 years, so I have a pretty good network that keeps me well fed with projects. I also have a strong background in environmental consulting and permitting that helps me understand client needs and speak the lingo. I started my firm in 2010 when the economy was pretty bad, and have had sustained growth every year, with the last two years being surprisingly good. I'm at a crossroads where I would like to hire someone full time, but am leery of doing so for a host of reasons. I've used part-time, hourly help for projects that were larger than I could handle solo, and for times when things just go too busy for me to deal with on my own. I have worked for large CRM firms and hated it. I've always had the target of being a small biz with low overhead, a firm that is light and fast, with a specialized clientele. I am attaching the Firm overview and my resume so you will have a better idea of where I’m coming from. Looking forward to working with you and your students! Sincerely, Tray G. Earnest, RPA Physical: 207 N. Oak St. Mail: 511 2nd Ave. Troy, AL 36081 tel. 334-434-4508 tge@tgearnest.com SPECIALIZING IN DUE DILIGENCE PROPERTY ASSESSMENT, PHASE I, II AND III CULTURAL RESOURCE MANAGEMENT, AND ENVIRONMENTAL SITE REVIEW TG Earnest & Associates TG Earnest & Associates specializes in cultural resource management and historic preservation consulting throughout the Southeast. Formed in 2010, our company has a strong background in due diligence property review, Phase I archaeological survey, Phase II archaeological testing, and Phase III archaeological mitigation, as well as historic structure documentation and FCC tower site evaluation. Our principal has over 27 years of experience in cultural resource management in Alabama, Florida, Georgia and South Carolina. Our list of clients includes state and local governments, public utilities cooperatives, and private entities. We have a successful track record of providing cultural resource consultation for commercial and residential development, borrow pits, industrial parks, and airports, as well as linear projects such as electrical transmission lines, water/sewer corridors, and road/bridge replacement. Our extensive background working with environmental and engineering firms provides a solid foundation for integrating our services with those of our associates, allowing for streamlined completion of projects in a timely and cost-effective manner. All of our services include the ability to present spatial data through both GIS and CAD mapping products. Strategically located in Troy, Alabama, our company provides competitive services throughout the Southeast. Feel free to contact me if we can assist with your current or upcoming projects. Sincerely, Tray G. Earnest President TG Earnest & Associates Physical: 207 North Oak St. | Mail: 511 2nd Ave. | Troy, Alabama 36081 | tge@tgearnest.com | 334-434-4508 Dear Peachblack: You are the best tutor ever and the only one I trust. So I only invited you to help me get this important paper. This assignment is assigned by Service Marketing class. Required 10 pages. It is very important for this semester. Please follow the directions to write this paper.  Direction is in the file named “Arens 15e Appendix B Advertising Plan” It include all the steps. Please make sure the paper covered all the steps.  The paper need to use APA format. Cover sheet is required.  Some information are in the rest of documents you may need them to finish the paper.  The required cover sheet must include: (1) The project title in all capital letters; (2) the course name and number; (3) the semester (4) the instructor’s name, and (5) the correctly spelled first and last names of each student who should get credit for that work. Do not number the cover page, but do number the rest of your paper beginning with the first page of text. A Table of Contents is not required but can be included at the group’s discretion. Headings, subheadings, tables, exhibits, and appendices must be included at appropriate places throughout the paper when necessary. Use 12-point font; serif or sans serif is acceptable, but unusual, decorative, or odd font styles that are difficult to read are to be avoided and may receive a grade penalty. Be consistent throughout the document. Inconsistencies in margins, fonts, line spacing, indent levels, etc. will be interpreted as a lack of required editing and will result in a grade penalty. References are mandatory based on standard citation rules. Plagiarism will result in a zero (0) grade for the group project and academic discipline as described in The Oracle. That’s all the things that you need to take care about. Many thanks for your support, and looking forward your on-time excellent work!!!! Yours sincerely What can Services Marketing do to help TG Earnest & Associates? I'd say the prime initial goal is crafting a Firm identity presented through a web site and improved social media presence. Probably the first thing a new client does is a google search. I also want to ground the Firm's identity within the setting of historic Downtown Troy, perhaps with creative use of website photos and links to information on Troy's history. My next goal would be reaching out to select prospective clients in markets that I have not gone after. There are lots of cultural resource management (CRM) firms of all different sizes in the Southeast. My niche is small - medium sized projects for engineering firms and public utilities co-ops. I don't market, but have been fortunate to grow through referrals. Occasionally I will get a project through the Register of Professional Archaeologists (RPA) directory. I have been doing consulting work for 27 years, so I have a pretty good network that keeps me well fed with projects. I also have a strong background in environmental consulting and permitting that helps me understand client needs and speak the lingo. I started my firm in 2010 when the economy was pretty bad, and have had sustained growth every year, with the last two years being surprisingly good. I'm at a crossroads where I would like to hire someone full time, but am leery of doing so for a host of reasons. I've used part-time, hourly help for projects that were larger than I could handle solo, and for times when things just go too busy for me to deal with on my own. I have worked for large CRM firms and hated it. I've always had the target of being a small biz with low overhead, a firm that is light and fast, with a specialized clientele. I am attaching the Firm overview and my resume so you will have a better idea of where I’m coming from. Looking forward to working with you and your students! Sincerely, Tray G. Earnest, RPA Physical: 207 N. Oak St. Mail: 511 2nd Ave. Troy, AL 36081 tel. 334-434-4508 tge@tgearnest.com SPECIALIZING IN DUE DILIGENCE PROPERTY ASSESSMENT, PHASE I, II AND III CULTURAL RESOURCE MANAGEMENT, AND ENVIRONMENTAL SITE REVIEW TG Earnest & Associates TG Earnest & Associates specializes in cultural resource management and historic preservation consulting throughout the Southeast. Formed in 2010, our company has a strong background in due diligence property review, Phase I archaeological survey, Phase II archaeological testing, and Phase III archaeological mitigation, as well as historic structure documentation and FCC tower site evaluation. Our principal has over 27 years of experience in cultural resource management in Alabama, Florida, Georgia and South Carolina. Our list of clients includes state and local governments, public utilities cooperatives, and private entities. We have a successful track record of providing cultural resource consultation for commercial and residential development, borrow pits, industrial parks, and airports, as well as linear projects such as electrical transmission lines, water/sewer corridors, and road/bridge replacement. Our extensive background working with environmental and engineering firms provides a solid foundation for integrating our services with those of our associates, allowing for streamlined completion of projects in a timely and cost-effective manner. All of our services include the ability to present spatial data through both GIS and CAD mapping products. Strategically located in Troy, Alabama, our company provides competitive services throughout the Southeast. Feel free to contact me if we can assist with your current or upcoming projects. Sincerely, Tray G. Earnest President TG Earnest & Associates Physical: 207 North Oak St. | Mail: 511 2nd Ave. | Troy, Alabama 36081 | tge@tgearnest.com | 334-434-4508
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