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Running head: ANNUAL CONFERENCE LOCATION
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Annual Conference Location
Krystol Johnson
Rasmussen College
Author Note
This paper is being submitted on April 8, 2018, for Matt Gier’s B279 Introduction to
Functional and Project Management course.
ANNUAL CONFERENCE LOCATION
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Annual Conference Location
Purpose
Cigna Health and Life Insurance Company will be unveiling it’s newest product for
HealthCare Providers fourth quarter 2019. In order to roll out this tool, it is in the company’s
best interest to secure a conference center with the right accommodations for its target audience.
The conference center that meets all the demands would be Cox Convention Center
located in downtown Oklahoma City, Oklahoma. Cox Convention Center boasts an arena that
could accommodate twenty thousand participants but also has Exhibit Halls that would make the
experience feel more personal and accessible to all who are invited.
Cox Convention Center Exhibit Halls could easily accommodate one thousand guests
with the best sound system, television screens strategically placed so all in the Hall could see and
hear the speakers, room to browse and lounge as needed. Making it a professional yet casual
experience for the guest to enjoy.
Cox Convention Center is also directly across the street from three major hotels that boast
over 1400 rooms to accommodate speakers and guests alike. It’s only steps away from historical
Brick Town which guests will have the pleasure to experience as well if they so choose.
A key factor in choosing Cox Convention Center is that it is central to the target market,
which is the vastly growing Hospital Systems within Oklahoma City itself. Rolling out the new
product within the hub of the market will make it easy for critical guests to join the multi-day
conference with little to no travel or hotel accommodations needed. Keeping the experience
comfortable and accessible to all.
ANNUAL CONFERENCE LOCATION
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Work To Complete
The work to be accomplished is booking the Exhibit Hall, hiring caterers, securing hotel
rooms for key speakers, Cigna employees, and out of town guests. Obtaining plane tickets and
travel to and from the Will Rogers Airport located within Oklahoma City and making sure guests
and employees are educated on itinerary, agenda, directions, and any other information they will
need to attend the conference.
As part of this preparation, the team will make sure all ethical and legal laws are being
upheld. Such as, not accepting any unethical bribes from vendors or guests. Negotiating and
securing the best rates possible for hotel rooms, airfare, and food services. Making sure the
venue has full accessibility for not only the physically impaired but also the hearing and visually
impaired with state of the art sound and screen system, product pamphlets in multiple languages
and interpreters available if needed. And lastly, making sure dietary needs are taken into
consideration by the food caterers to be sensitive to food allergies, dietary lifestyles, and tastes.
The Work Team and Time Line
The team responsible for these tasks would be my department. I will oversee the task of
securing the conference center and all outlier jobs tied to it in order to create a professional
experience for all involved while staying within the proposed budget.
A conference committee will be allocated and divided into two subgroups, one for
logistics and one for programming. Those assigned to logistics would oversee items such as the
ANNUAL CONFERENCE LOCATION
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Exhibit Hall setup and catering, while those under programming will work on proposal review,
speaker management, product handling, etc.
The timeline needed to implement a successful conference would be eighteen months
from concept to inception. This allows Cigna Healthcare to roll out the new product by the end
of the fiscal year 2019 when the majority of hospital systems are more open to and ready to
change product and payors.
Resources Required
Resources to be used would be the venue, securing key speakers, and honing in on the
best marketing and promotion of the conference in order to generate the greatest interest and
attendance.
Choosing the best technology for the event requires resources as well since this will be
for a large audience of at least one thousand attendees, a simple microphone will not suffice.
Finding the best audiovisual vendor would save the company money and provider a better
experience to the guests (Johnson, 2017). Lastly, resourcing the best caterers that will be costeffective but also deliver on the dietary needs as outlined previously.
Conclusion
It is in the best interest of the company, both logistically and fiscally to secure an Exhibit
Hall within Cox Convention Center as it’s venue for the 2019 launch of its new product. Not
only is it centrally located to the hospital systems targeted to utilize this new product but also has
ANNUAL CONFERENCE LOCATION
the amenities and resources on site to deliver the best acoustics, space, and functionality needed
to draw in its attendees. Accommodations for those traveling out of town are directly across the
street and the airport just a shuttle away, making this a prime location for all involved.
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ANNUAL CONFERENCE LOCATION
References
Johnson, J. (2017, October 9). The best resources for planning a conference. Retrieved from
https://meetingtomorrow.com/blog/conference-planning-resources
Running head: OVERALL SUMMARY
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Overall Summary
Krystol Johnson
Rasmussen College
Author Note
This paper is being submitted on April 15, 2018, for Matt Gier’s B279 Introduction to
Functional and Project Management course.
OVERALL SUMMARY
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Overall Summary
Cigna Healthcare seeks to secure a conference center that targets a large number of
customers. Notably, the conference center is meant to accommodate twenty thousand members.
Additionally, the center hall is structured in a way to provide the staff members or guests with an
experience that makes them feel more than just an invite. Cox Convention Center Exhibit Halls
is set to fix the best sound system and television screens that would cover the speech from the
guests loud and clear. In other words, the project ensures that the health care providers both
professional and casual are in a vibrant environment (Austin, 2014).
The conference room is just across the street from several five-star hotels that boast over
1400 rooms to accommodate speakers and guests alike. In fact, the Cox Convectional Center is
only steps away from historical Brick Town which guests will have the pleasure to visit. The
critical factor that influenced choosing the Cox Convention Center is because of the location and
the environment for growing Hospital Systems within Oklahoma City. Establishment of the
conference center will encourage more guests to join the multi-day conference center due to little
or no travel. The hotel accommodations availability is another factor meant to attract more
customers.
Cigna Healthcare seeks to use the Exhibit Hall, hire professional caterers and secure hotel
rooms for speakers who come from different regions of the United States. Also, the company has
a strategy to ensure proper services to all guests from other countries as well. As part of this
preparation, the team will make sure all ethical and legal laws are being upheld. For instance, the
OVERALL SUMMARY
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acceptance of gifts from the guests is prohibited and taking any tax cuts to secure business. The
employees make sure that the venue is fully equipped not only with physical objects but also for
the hearing and visually impaired with multiple languages and interpreters. Lastly, the employees
are asked to make sure that they fulfill the dietary needs of the guests.
A conference committee will be allocated and divided into two subgroups, one for
logistics and one for programming. The logistics group would oversee items beauty of the hall
setup and catering, while those under programming will work on proposal review, speaker
management, product handling, etc. The timeline to implement a successful conference center
would take approximately eighteen months. This way, Cigna Healthcare will roll out the new
product by 2019 when the majority of hospital systems are open to and ready to change their
products.
Resources to be used would be the venue, securing key speakers, and honing in on the
best marketing and promotion of the conference to generate the greatest interest and attendance.
Choosing the best technology for the event requires resources as well since the hall will hold a
large audience of at least one thousand attendees. A simple microphone will not suffice. Finding
the best audiovisual vendor would save the company money and provider a better experience to
the guests (Jansen, 2017).
In summary, the healthcare organization seeks to establish the conference hall not only to
hold guest speakers but also a venue for the 2019 launch of its new product. Interestingly, the
room is not only centrally located to the hospital systems targets but also has the amenities and
resources on site to deliver the best acoustics, space, and functionality needed to draw in its
attendees.
OVERALL SUMMARY
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References
Austin, A., Langer, A., Salam, R. A., Lassi, Z. S., Das, J. K., & Bhutta, Z. A. (2014). Approaches
to improve the quality of maternal and newborn health care: an overview of the
evidence. Reproductive health, 11(2), S1.
Jansen, W. (2017). New business models for the knowledge economy. Routledge.
Planned Expenditures by WBS Element
Provide expense or cost breakdown for each WBS element by fiscal year and quarter using the expenditure categories below. Balance exp
funds available in Section B.
Fiscal
Year
DevelopWBS Element
and
Internal
ment
Number
Quarter Staff Labor Services Tools
Software Hardware
Materials
and
Supplies
Element
iture categories below. Balance expenditures at the WBS level with
Facilities
Telecommunications
Training
Total
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Project Spend Plan
IIn the columns below, document the spending plan by category for each quarter of the fiscal year. Derive these estimates, using the tables
particular quarter of a fiscal year.
Budget Category
Internal Staff Labor
Services
Development Tools
Software
Hardware
Materials and Supplies
Facilities
Telecommunications
Training
Contingency (Risk)
Total
FY200_ FY200_ FY200_ FY200_ FY200_ FY200_ FY200_
QTR 1 QTR 2 QTR 3 QTR 4 QTR 1 QTR 2 QTR 3
Project Spend Plan
ve these estimates, using the tables in Sections C and D, by summing the cost for all WBS elements that occur during a
FY200_
QTR 4
FY200_ FY200_ FY200_ FY200_ FY200_ FY200_ FY200_ FY200_
QTR 1 QTR 2 QTR 3 QTR 4 QTR 1 QTR 2 QTR 3 QTR 4
Planned Expenditures ($000)
FY 200_
200_-0_
FY 200_
FY 200_
Internal Staff Labor
Services
Development Tools
Software
Hardware
Materials and Supplies
Facilities
Telecommunications
Training
Contingency (Risk)
Total
0
0
0
FY 200_
Total
0
0
0
0
0
0
0
0
0
0
0
0
Funding Source ($000)
201_
FY 201_
FY 201_
FY 201_
General Fund
Non-General Fund
Special Revenue
Other
Other
Total
0
0
0
unding Source ($000)
201_
FY 201_
Specific Fund Cite, Grant, or
Budget Line number.
Total
0
0
0
0
0
0
0
Project Schedule
Provide basic information about the project including: Project Title – The proper name used to identify this p
acronym that will be used for the project; Proponent Secretary – The Project Manager who will oversea the en
will be responsible for the management of the project; Prepared by – The person(s) preparing this document; Da
the change or configuration item control number assigned.
Project Title:
Project Manager:
Prepared by:
Element
Number
WBS Elements
Activity, Task, or Sub-Task
Estimated Duration
(Hours or Days)
Start Date
dule
r name used to identify this project; Project Working Title – The working name or
nager who will oversea the entire project; Additional Agencies – Other agencies that
) preparing this document; Date/Control Number – The date the plan is finalized and
Project Working Title:
Other Agency:
Date / Control Number
Finish Date
Resources Required
Task
Predecessor
Element
Number
Resource Plan
Provide basic information about the project including: Project Title – The proper name used to identify this project; Project Working Title – The working name or acronym that will be
used for the project; Proponent Secretary – The Project Maager who is responsible for the entire project; Additional Agencies – The agencies that will be responsible for the
management of the project; Prepared by – The person(s) preparing this document; Date/Control Number – The date the plan is finalized and the change or configuration item control
number assigned.
Project Title:
Project Working Title:
Proponent Secretary:
Proponent Agency:
Prepared by:
Date / Cotnrol Number:
A. Resources Allocated
Insert the information on the resources, other than funding, allocated to the project in the Project Charter (Section H of the Charter).
Resources
Project Team (Full and Part Time Staff)
Customer Support
Facilities
Equipment
Software Tools
Other
Allocation and Source
B. Detailed Resources Requirements
Provide a detailed breakdown of resources, other than funds, required to execute the project. Identify the skill level, associated task, durat
low) associated with that resource. Add as many rows as necessary for each resource category.
Resource
Project Team
Customer Support
Facilities
Equipment
Software Tools
Other
Skill Level or
Material Quality
Associated Task(s) or
Task(s) to Perform
Period required
he skill level, associated task, duration required, available time period, cost, unit of cost and the level of risk (high, medium or
Available Time
Period
Cost
Unit of Cost
(Hour,
Day, Week, Month Fixed)
Level of Risk
High, Medium or Low