Social media TWO engagement activities about the brand SUNGLASS HUT

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oxre13

Business Finance

Description

Should be submitted using the following format: ● MS-Word (.docx, or .doc file format), 1-2 pages in length ● 12 pt font with 1-inch side margins, double spaced ● Use professional language and be formal in your writing style ● Standard business English with fewer than five (5) grammatical/punctuation errors ● Include 5 references; MLA or APA formatting is acceptable ● Answer all of the following questions.

Create TWO experiences for your brand to enhance what they are doing in social media. For each social media activity you create, include the following: EXPERIENCE STRATEGY a. Describe the activity, what message are you trying to get across? b. What is the objective? c. What zone does this fall in? d. How can you encourage engagement? ACTIVATION PLAN Create an activation plan for your new activities by identifying: a. Timeline for implementation b. What budget implications there will be for implementing the activity? c. How does this fit into the overall social media plan for the company? MEASUREMENT PLAN a. Develop a metric for each activity to measure whether the activity met its objective? b. Identify the type of metric. (Activity, Interaction, Research) Chapter 10.

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Explanation & Answer

Hi, Find attached the completed work.Feel Free to ask for any clarification and editing if need be.Looking forward to working with you in future.Thank you
Attached.

Running head: SUNGLASS HUT

Social Media Engagement Activities
Student’s Name
Professor’s Name
Course Title
Date

SUNGLASS HUT

2

The sunglasses retailer, Sunglass Hut recently implemented the decision to have new
technology so that their merchandise recommendations became localized thus improving their
brick and mortar experience for their customers. It has to be noted that Sunglass Hut has been
one of the leading organizations to effectively market their products in a manner that retains their
existing customers for a significantly longer period of time. Social media is one of the areas
Sunglass could leverage for them to increase their online presence and increase their mark...


Anonymous
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