analysis Aadidas's case and give some recommendations

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the attach is an example about Netflix Company. All I need is do some research and give recommendations about Adidas. At the end, summary the recommendations in bullet points,

At least 6 recommendations with some simple explanation,


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Running Head: NETFLIX COMPANY 1 Title Student’s name Institution’s name NETFLIX COMPANY 2 Netflix Company Executive Summary Netflix has various benefits to its users such as; it has no unnecessary on-screen advertisement. Ads consume users’ data bundles making unnecessary costs on top of what he or she has planned to spend on the Netflix website, hence making it more favourable to its users. Netflix is also simple to use since there are no settings required but all the user is required to do is to log in to his or her computer or smartphone Netflix. Com and access its products. It also provides to its new users an offer of accessing its services for free a month to make good decisions on whether to subscribe or not. The amount of television shows and movies that its users can watch during the month has no limit. The SWOT analysis involves the strengths, weaknesses, opportunities and the threats which a business may experience. Strengths include; brand recognition, accessibility, and original content, weaknesses are the cost of the content, DVD subscribers and the issue of raising of subscription fees. Opportunities that the Netflix Company may benefit from are the international expansion, word-of-mouth campaigns, and the original in-house programmes. Finally, dangers which a company may experience in the long run include; competition from its competitors, price of the content and the ISPs. Introduction Netflix is an American entertainment industry which was started in the year 1997, August 29 by Reed Hastings and Marc Randolph, in Scotts Valley, California. The main reason why it was introduced in the market is to offer to the general public video-on-demand online, DVD through the mail and to stream media. Netflix enables its users to access its products such as movies and series through their smartphones, smart Television, laptops, and tablets for instance. Today, Netflix has 117.58 million users globally making it be ranked NETFLIX COMPANY 3 among the top ten world’s biggest internet industry regarding its revenue. It leads globally as the provider of on-demand video, movies, and series in more than 183 nations (Mesce, 2015). Summary of problems at Issue Netflix Company is faced with problems of competition, piracy issue, issue of substantial costs and language barrier. Netflix launch in India was not an easy thing since the gap already was filled by its competitors such as the Hotstar (Shih & Kaufman, 2014). It faced stiff competition from the local competitors who had enough knowledge of the Indian culture and also their needs and preferences such as sports on cricket which had a large number of followers in India. For the Netflix to survive in the market by being competitive, it provided greater quality and a bigger catalogue of subscription video on demand (SVoD) service player in the Indian market enabling it to be more competitive than its competitors who had overtaken it regarding the Indian content. For the Netflix Company to overcome the challenge of competition and to survive in the market, it had to incur additional costs for generating their original content just like the other competitors had done and for obtaining the rights for the existing content. Netflix also incurred costs in the production of more original movies and series to market itself and to gain more followers making it more competitive in the market without the aim of obtaining profits. Piracy issue has been a major problem to the Netflix Company, whereby, some people want to get free products without incurring any costs which pull it behind since the company generates its revenue through the subscription fees paid by people to access it. For example, those individuals who had already subscribed may share with their friends or relatives passwords which they log in to enabling them to access the website for free. Up to date, changes in consumer taste and preferences in the market challenges the product giver whereby, they must keep updated to ensure they deliver what its target market expects. For example, they should ensure that at least after every one week, there is a new NETFLIX COMPANY 4 movie or a series for the purpose of maintaining already existing customers. Without new things on the website, some users may decide to migrate to other websites which will offer them what they want. Thus, the Netflix Company will experience loss regarding fees paid by the subscriber. SWOT Analysis Netflix Company like any other firm has its strengths, weaknesses, opportunities, and threats. Netflix strengths include; brand recognition, accessibility, and its original content. Netflix brand is known to many people globally, with 117.58 million users and enabling it to become among the top ten internet companies worldwide. Netflix Application has made it possible for its users to stream media on nearly all devices which can access the internet (Aliloupour, 2016). Netflix began developing original content in the year 2013, with series such as House of Cards, Orange Is the New Black, Daredevil, and Hemlock Grove whereby, they enabled it to win awards. Netflix has weaknesses which involve; the content cost, DVD subscribers and raising subscription prices. The expenses of mass licensing packages and the in-house original content production led to the company taking huge sums of debt from financial institutions and other money lending institutions to undertake their activities effectively. As the world evolves, the company also needs to move forward; thus, it will be forced to improve regarding the technology they use to improve the quality of the movies and series they offer to its users. To enhance the quality of the products they provide to the general public, the company is required to raise subscriptions fees whereby, people do not understand, and some may even quit from being their customers. Opportunities available for Netflix company involves; International expansion, original in-house programming, and word-of-mouth campaigns. The power of the Netflix to produce more original content will enable the company to expand internationally regarding NETFLIX COMPANY 5 having sub-branches in other nations. With the original content that the Netflix company has created and is still creating, it is building its name whereby, it is known to many people globally thus, they will use little amount ]in marketing their business. The original content which the firm has created has marketed the company already to the general public hence, enabling it to have millions of users. Netflix has the potential to start-up original in-house programmes whereby, with many households entertainment devices accessing the internet, they can be able to thrive in the market as the subscribers will demand more content. Netflix like any other business is faced with threats such as; competition, the price of the content and the ISPs (McCord, 2014). Amazon Prime and YouTube have communicated to the general public on their original content; thus, Netflix Company is worried that those two companies may overtake them. The price of licensing and renewing those license agreements has remained to be the biggest threat to the firm’s capability to perform at the revenue which it generates after all the deductions have been made. Each day the Netflix Company expects about 30% of internet traffic flow by its users. If its systems are not operating as required concerning speed to ensure there is no traffic, the company might be forced to improve its system which will require money. If the company has no enough amounts to improve on its system, it might be forced to borrow from a financial institution or institutions to cater for their needs. Failure to that, the company may lose some of its customers. Global Perspective and Position Global issues involve things such as; aging issue, HIV/AIDs, atomic energy, big data tor SDGs, children, climate change, decolonization, democracy. Also, food, health, human rights, international law and justice, oceans and the law of the sea, population, refugees, water, and women. With all these issues being stable, a business is likely to perform better in the market and to achieve its set objectives. Disadvantages which may be faced by the Netflix NETFLIX COMPANY 6 company about multifunctional global issues include; an inadequate amount of local content, language barriers, high price points in various markets and an underdeveloped process of payment and broadband infrastructure. Netflix Company has competitors who are more potential regarding resources that can enable them to create an adequate amount of local content into the market enabling them to acquire more content which is localized. The language barrier in situations where the subscriber cannot understand the language used in the content. For example, most of the Netflix content is offered in English whereby, not every individual can understand thus, limiting the number of users who were willing to subscribe if they could understand the language. It is a challenge to the Netflix Company since it is hard for them to cover all the languages which are being used to communicate with different cultures worldwide. Netflix Company has a pricing point for monthly subscription fees, whereby, in developed countries, the subscription fees may be considered fair while in others may be considered expensive especially in developing countries, 8 dollars for instance. Netflix website is accessed by individuals online globally, and it may be difficult for the company to lower its pricing up to potential levels for the developing countries to enable as many people as possible to access the website. The inability to adjust subscription fees for the developing markets depending on their capabilities is a disadvantage since there are individuals who may be willing to access the website but it is beyond their financial power. Underdeveloped payment process and broadband infrastructure may greatly affect the market of the Netflix Company whereby, its mode of payment is unfavourable for some people globally. For example, not every individual knows transacting online through entering payment information online; hence, the process becomes difficult for some people who are willing to subscribe to the less educated one. The company should embrace other means of payment such as through pay bill numbers to ensure the well-being of all its users. NETFLIX COMPANY 7 Quality of Evidence Financial problems cause the Netflix Company be unable to expand its business globally (Hallinan & Striphas, 2016). As a result, it loses its potential customers who are willing to access the website but due to language barriers, as they cannot understand the language used. Netflix Company offers much of its content in English making it only accessible by only those people who can read or listen to the conversation and understand better. With a better understanding of a movie or a series, for instance, it makes it lively to watch and even have that urge of having more since everything is interesting when one understands something. The fact is that, even if Netflix Company had a lot of money, they would never be able to satisfy all its potential users concerning language as there exist many tribes globally with each culture having a different language. The opinion is that Netflix Company has no money enough to create contents which may be offered to the general public in different languages such that, every individual may have a choice on what kind of language he or she will listen to. The number of tribes and their languages worldwide are uncountable especially by a single company which has so much work to carry out daily to ensure that what they deliver to its customer is perfect. Alternatives and Recommended Course of Action Problems facing Netflix Company are the piracy issue, competition, mode of subscription payment, content and language barrier. To ensure that Netflix Company performs very well in the market, it should embrace those challenges in a manner that will enhance its well-being. Netflix Company should offer products to its potential market which are of high quality and at a fair subscription fee. For example, the company can offer to its customers an ultra-high-definition (UHD) movies or series at a fair price as a way of maintaining already existing clients and attracting new ones. Other competitors who are very NETFLIX COMPANY 8 stable in the market, may charge high prices for UHD contents as they have won themselves, followers, hence, some people may tend to migrate to Netflix company where the same content at a high quality is charged lower thus, competing effectively in the market. The company should also ensure that the content which they offer to the general public in India for instance, covers about 50% of their overall library to prevent the website users from being disappointed. Thorough research should be carried out before the company can create contents to ensure they are in line with what the users are expecting from them. With better content which satisfies the customer's needs, the company will be able to survive in the market in the long run (Campbell, Ellingson, Notbohm & Gaynor, 2014). For an individual to have access to the Netflix company website, payments are required to be done; first, that is, the subscription fees. Netflix Company should embrace as many means of payment as possible such as payment via smartphones using a business number which will favour different individuals for the well-being of both parties. For example, master cards and visas are not owned by everyone hence mode of payment will deny some people that privilege of accessing the website and also, the company will lose a potential customer. For example, people under the age of 18 years and can pay for subscription fees to access the website are denied a chance to watch movies or series through the website. Visas and master cards are only obtained when a person has his or her identification card which a person owns only when he or she has attained the age of eighteen years. The challenge of piracy can be addressed by the company through enhancing on its technology whereby, Netflix can be in a position to detect when a password is being used by another user and block that particular account. Sharing of password encourages illegal activities such as receiving services which the person has not paid which are punishable for risking the survival of Netflix in the market. NETFLIX COMPANY 9 Implications, Consequences and Conclusion As per my assertions, Netflix has both advantages and disadvantages to its users. The benefits of Netflix is that it reduces boredom as an individual can subscribe and watch movies or series during their free time. This cheaper as a person can watch at the comfort of their home instead of going to cinemas. Also, they have the power to choose any movie of their interest unlike in cinemas where one does not have any authority over the movie to watch. Since Netflix can be accessed from any device connected to the internet such as laptops and smartphones, one can subscribe and view at any time and different place. Netflix disadvantages include time wastage whereby, in the case of students, they may waste a lot of time subscribing and watching movies and series online instead of studying thus, altering their performance in school negatively. An individual may forget his or her password as a result of a stressful day or long time duration since the last time he or she accessed the website. As such, the account may block if the person exhausts the given trials of re-entering the password thus, making him or her start afresh the process of registration which is not attracting. Accounts may also be hacked by naughty people to access them for free while the owner of the account pays for it (Valentin, 2014). Some individuals have knowledge of technologies which enables them to alter with other people’s passwords and emails that people use to log in thus, benefiting illegally. Sometimes, the content available on the website may not satisfy the customer’s expectation. This is in the sense that, an individual may log in with the need of watching a particular movie or a series, but they find that it has not been uploaded or has been removed. Finally, Netflix is unfair to those people who watch movies on their television and those who cannot afford to pay for subscriptions whereby, they offer low-quality definitions and those that are not a hit. Netflix should treat those watching from the television similar to those that pay for subscription fees. NETFLIX COMPANY 10 In conclusion, Netflix Company has contributed to the entertainment industry. It has significantly grown to compete with other entertainment companies over the last few years (Euchner & Ganguly, 2014). The competitive advantage of the company has been the fact that, Netflix has been able to meet the customer demand, by targeting all age groups of the customer scope. It has also been noted with disadvantages as it has led to the unemployment of the people who operate the retail outlets as people assess the contents online. Hitherto, the company has provided the customers with options to stream its content without really visiting the local movie shops or the retail outlet which has resulted in social sustainability. NETFLIX COMPANY 11 References Aliloupour, N. P. (2016). The Impact of Technology on the Entertainment Distribution Market: The Effects of Netflix and Hulu on Cable Revenue. Education Campbell, K., Ellingson, D. A., Notbohm, M. A., & Gaynor, G. (2014). The SEC's Regulation Fair Disclosure and Social Media. The CPA Journal, 84(11), 26. Euchner, J., & Ganguly, A. (2014). Business model innovation in practice. ResearchTechnology Management, 57(6), 33-39. Hallinan, B., & Striphas, T. (2016). Recommended for you: The Netflix Prize and the production of algorithmic culture. New Media & Society, 18(1), 117-137. Lee, S., Lee, S., & Brown, J. (2017). Growth of Global Over-the-Top and Korean Media Market: Competition and Regulatory Policy Issues. Technology Management. McCord, P. (2014). How Netflix reinvented HR. Harvard Business Review, 92(1), 70-76. Mesce Jr, B. (2015). Inside the Rise of HBO: A Personal History of the Company that Transformed Television. McFarland. Penzel, D., Kryvinska, N., Strauss, C., & Gregu, M. (2015, August). The future of cloud computing: A swot analysis and predictions of development. In Future Internet of Things and Cloud (FiCloud), 2015 3rd International Conference on (pp. 391-397). IEEE. Shih, W., & Kaufman, S. (2014). Netflix in 2011. Harvard Business School. Valentin, E. K. (2014). Business planning and market strategy. SAGE Publications. Xu, Z., Frankwick, G. L., & Ramirez, E. (2016). Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective. Journal of Business Research, 69(5), 1562-1566.
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Running Head: RECOMMENDATIONS FOR ADIDAS

Recommendations for Adidas

1

RECOMMENDATIONS FOR ADIDAS

Overall, consumers are quite satisfied with the products and services offered by Adidas.
Customers do not doubt the durability of the materials used to make the products of Adidas.
However, I also have to make particular recommendations regarding design and price. This
company needs to put more effort to develop the newest model that can attract more customers.
It should consider launching a special offer or promotion during specific periods of time to
attract more customers and also boost their sales.
Adidas shoes also come up with a competent advertising strategy to promote itself and
also differentiate its products from those of its rival companies. On the broader perspective,
Adidas' marketing strategy is one of its weake...


Anonymous
I was having a hard time with this subject, and this was a great help.

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