timer Asked: Sep 2nd, 2013

Question description

As you start to explore creative strategies geared toward your brand customer segments, you want to get your colleagues' opinions of the importance of understanding a brand’s personality and the customer buying process.

Discuss the following:

  • Why do you think that it is important that the brand’s attributes and personality match up with the target customer market(s)?
  • Share with your colleagues a draft of a slogan that would match your target market.
  • Explain the customer buying process.
  • Share with your colleagues how you plan for your marketing message to affect your customer’s buying behavior.
1.) 400-600 WORDS
3.) Gear towards Toyota brand.

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School: Carnegie Mellon University
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