need a help in this homework

NyDnaoreXunyrq
timer Asked: Apr 23rd, 2018

Question Description

there are 15 questions and this subject is principles of advertising.

there are 15 questions and this subject is principles of advertising.

Unformatted Attachment Preview

Principles of Advertising Test 2 Name Please write True or False in the space provided. The true/false questions are worth one point each 1. 2. 3. The first step in the marketing research process would be to do exploratory research. The copywriter is responsible for the visual look and intuitive feel of the ad. One of the ways to stimulate creativity is to look at the problem in reverse or backwards. Please circle the letter of the best answer. The multiple choice questions are worth 2 points each 1. The term refers to the systematic gathering, recording, and analysis of new information to help managers make marketing decisions. A) marketing audit B) situation assessment C) marketing research D) environmental analysis 2. If a marketing researcher is trying to get hard numbers to make a difficult decision, which of the following types of research would most likely produce the results that the researcher is looking for? A) hypothetical B) qualitative C) quantitative D) experimental 3. Leah Gomez has brought ten fashion innovators together to discuss the look" that will be "in" this year. Gomez wants a freewheeling discussion that will examine clothes, makeup, and combinations of jewelry and clothing. Everyone will be able to share experiences and hopefully, true feelings. Which of the following research techniques is Gomez using to conduct her research? A) observation B) indirect C) focus group D) psycho-drama 4.The for an organization assembles all the pertinent facts about the organization, the markets it serves, and its products, services, customers, and competition. A) corporate mission statement B) marketing plan C) advertising plan D) IMC plan 5. In the traditional top-down marketing plan, the plan begins with: A) forming marketing tactics B) forming marketing strategy C) a situation analysis D) a search for marketing objectives 6. How does the marketing plan affect advertising? A) The marketing plan dictates the future role of advertising in the marketing mix. B) The marketing plan ensures the most efficient allocation of advertising dollars. C) The marketing plan allows for the criticism of past advertising efforts. D) The marketing plan provides focus and guidance to advertising creativity. E) The marketing plan does all of the above. 7. The ad for Whiskas cat food includes a cartoon drawing of a cat watching a woman paint her toenails. The headline suggests that cats know an awful lot about you that you wouldn't want spread around. "Feed them right and they'll keep your secret." Who was responsible for creating the cartoon? A) the visual expert B) the art director C) the publicity expert D) the layout artist 8. The is ultimately responsible for the final form the ad takes. A) layout artist B) creative director C) copywriter D) nonvisual artist 9. Great ads do have certain commonalities. The text refers to these as: A) the media mix B) audience resonance and strategic relevance C) audience receptivity and brainstorming D) the informational and transformational dimensions 10. If negatively originated motives provide the foundation of an ad, which of the following types of ads are recommended to resonate with the audience? A) informational B) transactional C) psychological D) social 11. An ad that is uses positive reinforcement to offer a reward and rely on consumers having motives that are positively originated. A) transactional B) relational C) informational D) transformational 12. Which of the following issues should a creative brief address in the development of the ad or the advertising campaign? A) Who? B) Why? C) What? D) Where? E) all of the above 13. The overall responsibility of a(n) is to keep the project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process. A) art director B) producer C) creative director D) copywriter Write a short answer for the following questions. What is the advertising or creative pyramid. You may answer either. (5 Points) There are seven ways to transform a concept. List and define 5 of those ways (5 points)
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

This question has not been answered.

Create a free account to get help with this and any other question!

Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors