For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage. Complete Part I of the Strategic Plan assignment according to the directions in the Part 1: Overview section of the “Strategic Plan” resource (ATTACHED). This assignment uses a rubric (ATTACHED). Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. Strategic Plan Part 1: Overview 2 1 3 Less than Unsatisfactory Satisfactory Satisfactory 0.00% 79.00% 74.00% 100.0 %Content 20.0 A description %Description of of the type of Plan plan including the vision, mission, and values of the organization is not included. 20.0 %Values and Culture 4 Good 87.00% 5 Excellent 100.00% A description A description A description A description of the type of of the type of of the type of of the type of plan is plan plan plan including included including the including the the vision, however a vision, vision, mission, and description of mission, and mission, and values of the the vision, values of the values of the organization is mission, or organization organization included. values of the is included. is included. Description organization is Some subject Subject demonstrates not included. knowledge is knowledge is comprehensive Subject evident. competent. subject knowledge is knowledge unclear or and inconsistent. understanding. An explanation An explanation An An An of how of how explanation explanation explanation of organizational organizational of how of how how values drive values drive organizational organizational organizational culture is not culture is values drive values drive values drive included. An included. An culture is culture is culture is explanation of explanation of included. An included. An included. An the culture you the culture you explanation explanation explanation of intend to build intend to build of the culture of the culture the culture you or that or that you intend to you intend to intend to build currently exist currently exist build or that build or that or that is not included. is included. currently currently currently exist Subject exist is exist is is included. knowledge is included. included. Plan includes unclear or Some subject Detailed relevant inconsistent. examples and examples and knowledge is evidence are evident. included. Subject knowledge is competent. applicable insight. Plan demonstrates comprehensive subject knowledge and understanding. 20.0 An explanation An explanation An An An %Competitive of your of your explanation explanation explanation of Advantage competitive competitive of your of your your advantage is advantage is competitive competitive competitive not included. included. advantage is advantage is advantage is Subject included. included. included. Plan knowledge is Some subject Detailed includes unclear or knowledge is examples and relevant inconsistent. evident. evidence are examples and included. applicable Subject insight. Plan knowledge is demonstrates competent. comprehensive subject knowledge and understanding. 10.0 The content The content is The The content is The content is %Presentation of lacks a clear vague in presentation written with a written clearly Content point of view conveying a slides are logical and concisely. and logical point of view generally progression Ideas sequence of and does not competent, of ideas and universally information. create a strong but ideas may supporting progress and Includes little sense of show some information relate to each persuasive purpose. inconsistency exhibiting a other. The information. Includes some in unity, project gives Sequencing of persuasive organization coherence, the audience a ideas is information. or in their and clear sense of unclear. relationships cohesiveness. the main idea. to each other. Includes persuasive information from reliable sources. 10.0 %Layout The layout is The layout The layout The layout The layout is cluttered, shows some uses background visually confusing, and structure, but horizontal and text pleasing and does not use appears and vertical complement contributes to spacing, cluttered and white space each other the overall headings, and busy or appropriately. and enable message with subheadings to distracting Sometimes the content to appropriate enhance the with large gaps the fonts are be easily use of readability. The of white space easy to read, read. The headings, text is or a distracting but in a few fonts are easy subheadings, extremely background. places the use to read and and white difficult to read Overall of fonts, point size space. Text is with long readability is italics, bold, varies appropriate in blocks of text, difficult due to long appropriately length for the small point size lengthy paragraphs, for headings target for fonts, and paragraphs, too color, or busy and text. audience and inappropriate many different background to the point. contrasting fonts, dark or detracts and The colors. Poor busy does not background use of background, enhance and colors headings, overuse of readability. enhance the subheadings, bold, or lack of readability of indentations, or appropriate the text. bold formatting indentations of is evident. text. 10.0 %Language Inappropriate Some Language is The writer is The writer Use and word choice distracting appropriate to clearly aware uses a variety Audience and lack of inconsistencies the targeted of audience, of sentence Awareness variety in in language audience for uses a variety constructions, (includes language use choice the most part. of appropriate figures of sentence are evident. (register) or vocabulary speech, and construction, Writer appears word choice for the word choice in word choice, etc.) to be unaware are present. targeted distinctive and of audience. The writer audience, and creative ways Use of primer exhibits some uses figures that are prose indicates lack of control of speech to appropriate to writer either in using communicate purpose, does not apply figures of clearly. discipline, and figures of speech scope. speech or uses appropriately. them inappropriately. 5.0 %Mechanics Slide errors are Frequent and Some Slides are Writer is of Writing pervasive repetitive mechanical largely free of clearly in (includes enough that mechanical errors or mechanical control of spelling, they impede errors distract typos are errors, standard, punctuation, communication the reader. present, but although a written, grammar, of meaning. they are not few may be academic language use) overly present. English. distracting to the reader. 5.0 Sources are not Documentation Sources are Sources are Sources are %Documentation documented. of sources is documented, documented, completely of Sources inconsistent or as appropriate as appropriate and correctly (citations, incorrect, as to assignment to assignment documented, footnotes, appropriate to and style, and style, and as appropriate references, assignment although format is to assignment bibliography, and style, with some mostly and style, and etc., as numerous formatting correct. format is free appropriate to formatting errors may be of error. assignment and errors. present. style) 100 %Total Weightage Strategic Plan Strategic Plan Assignment The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation. For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed. Your strategic plan will be completed throughout the course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address instructor feedback when possible. Part 1: Overview (Topic 1) Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders. In your presentation, address the following: 1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating. 2. Provide the vision, mission, and values of the organization. 3. How do organization values drive the culture? 4. What is the culture you intend to build, or exists, today? 5. What is your competitive advantage? Provide three to five sources in your presentation. While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. © 2016. Grand Canyon University. All Rights Reserved. You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center. 2
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