inline retail marketing

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fellow the file revise the essay.

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Key Questions - A • Section A - must discuss: • Overall retail strategy • WoR OR BM - if you feel it will help your discussion • Competitor analysis - you may wish to include a table but this must not be at the expense of the discussion • Evidence Key Questions - B • Store or Online Customer Experience Strategy Store or online design and customer experience strategy e.g. How well does the retailer encourage the customer to stay, explore, interact and buy? • Pick online or store - not both • Use theory to support your arguments - do not describe the store/ website • If a store - pick one location as an example • Think about: • customer experience • product engagement • layouts • atmospherics • retailtainment • eatertainment Key Questions- B • Ethics • Do not pick lots of issues • 1 or 2 is enough • Go into detail • Evidence Key Questions - D • Recommendations • Be logical • Offer evidence
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Explanation & Answer

Attached is the revised file. everything in the structure is included. Let me know if you have any question. thank you

RUNNING HEAD: Online Retail Marketing

1

Walmart as Online Retail Platform
Student’s Name
Professor’s Name
Institution’s Name
Date

Online Retail Marketing

2
Introduction

The online shopping has increased in the recent times. People are much willing to use the
online platforms to buy goods and services at their comfort. The online retailing came as a subset
of online shopping. In this case, people purchase goods in small quantities, for instance, clothes,
food items, or electronic gadgets. The online retailers have to be strategic to ensure the customers
access goods and services easily. This calls for proper marketing strategies. Indeed, the
marketing strategies play an important role in consumer’s purchasing decisions. The online
retailers have to prepare good marketing strategies that are efficient and effective in promoting
their products and services (Preuss, 2013). Additionally, the online retailers have to choose their
marketing channels wisely. However, the marketing strategies are ever changing because of the
market dynamism and the competition facing online retailers.
Overall Retail Strategy
On a normal environment, the retail trader buys goods in large quantities from the
wholesalers. The focus of the retail trader is to sell the product directly to the final consumer.
Therefore, the retail trader reduces the goods to small units which the consumer can be able to
buy. The retail trader has to select his or her marketing strategies well for an overall awareness
creation. The general objective of a retail marketer is to increase sales. This calls for the selection
of efficient and effective marketing strategies. This phenomenon is evident to all the retail
marketers both the online and the store retailers (Heinemann & Pütmann, 2010). However, the
strategies chosen should be cost-friendly. The retail marketer has to ensure the benefits brought
about by the strategy covers all the marketing expenses. In this case, the online retail marketer
must be a person who is conversant with the modern technology. In essence, the retailer should
be aware of how to use the internet to get maximum benefits.

Online Retail Marketing

3
Word of Mouth strategy

The evolution and growth of the internet have led to the increase of peer-to-peer referrals.
This phenomenon has been recognized by most marketers as the most important method for them
to exploit their potential through online marketing, for example, Walmart online retailers. The
important pillars of online marketing include the effectiveness of not requested electronic
referrals, creating awareness, activates interests, and generating sales or product selection. The
retail traders have managed to send unrequested messages across boundaries through the
electronic media. In this way, the systems used by the Walmart is programmed to generate and
send messages automatically to targeted and non-targeted customers. Also, the recipient of these
messages then forwards them to their friends. Walmart online retail site employing this type of
marketing strategy assists them to create awareness of the existence of their products. Customers
become aware of the products on offer and maybe they give it a try to test the products or
services. Additionally, an electronic message tends to create interest (Samli, 2015). Walmart
retail marketers design the information in a manner that activates interests for the person who
views the messages to experience the product. The target of the marketer is to generate high
sales. The potential buyer purchases the product when his or her interest is aroused thereby
increasing the sales of the retail marketer. The customers’ comments are also important in the
word-of-mouth strategy. The potential buyer is always ready to know the comments of a past
user of the product for a guaranteed satisfaction.
Competition Analysis
Retail marketers located far away from the customers’ locality usually employ the online
marketing strategy to create awareness of their products. In this way, the retailers manage to
increase their sales output, however, dependent on the online platform used (Joseph & Kuby,

Online Retail Marketing

4

2015). The online platform used is a primary factor in determining the performance of the online
marketing strategy. Still, the most important is the design of the online platform. The online
platform must be customer friendly. This means the customer should be able to gather
information easily from the online retailer. In the case of Walmart, customer experience is highly
enhanced. The outlook motivates customers to research more of what is offered. According to
Shah & Pore (2014), the items on offer are well presented together with their prices, for example,
the Swag-cycle Envy steel costing $349.99. The displayed photos are much appealing hence the
customer is motivated to stay longer on the online platform. The retailer has managed to classify
the products on offer int...


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