Introduction to Homeland Security and Defense
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Southern Baptist Hospital (SBH)
Southern Baptist Hospital (SBH) had long resisted the use of
marketing, believing it was not an appropriate activity for ...
Southern Baptist Hospital (SBH)
Southern Baptist Hospital (SBH) had long resisted the use of
marketing, believing it was not an appropriate activity for a nonprofit
organization. By the mid-1980s, however, the erosion of its market share
due to growing competition forced SBH to adopt an aggressive marketing
strategy. Its primary initiative was a campaign of television
advertisements aimed to reinforce for the general public the image of
SBH as a high-quality institution. Because the organization was starting
its marketing activities from scratch, ad production and airtime costs
were expensive. The television commercials were professionally produced
and received critical acclaim from the advertising community. Following
the public’s repeated exposure to these advertisements, a hospital
executive requested information about the impact of the advertisements.
The idea to study the campaign’s impact had not been considered earlier,
and a belated evaluation effort was mounted to determine the extent to
which the campaign had achieved the desired effect. Much to the
consternation of SBH administrators, the evaluation found that the ads
had had virtually no impact on the public’s already high perception of
the institution, and no improvement in patient volumes, revenues, or
market share could be attributed to the campaign. SBH administrators,
committed to an expensive initiative, rationalized that the campaign had
not aired long enough to generate the desired effect and invested even
more money in the initiative. After reviewing the above case, address the following points:To what extent did SBH research the needs of its audience prior to developing a marketing strategy?Does it appear that SBH has an overall marketing plan?Does it appear that SBH had a significant grasp of the nature of marketing?What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?What are the implications of marketing to the general public rather than targeting specific segments of the market?How much thought was given to measuring the effectiveness of the campaign going into the initiative?To support your work, use your course and textbook readings and also
use the South University Online Library. As in all assignments, cite
your sources in your work and provide references for the citations in
APA format.
Attention-Deficit / Hyperactivity Disorder discussion
Discussion 1Choose any of the childhood or adolescent disorders covered in the assigned readings in this unit except bipol ...
Attention-Deficit / Hyperactivity Disorder discussion
Discussion 1Choose any of the childhood or adolescent disorders covered in the assigned readings in this unit except bipolar disorder. Discover and review sources of information on the disorder. Then respond to these topics:
Debate the pros and cons of a current issue or controversy related to the diagnosis (not treatment) of this disorder. Be sure to consider the cultural and ethnic aspects and impact of the diagnosis.
Present your arguments for the components of a state-of-the-art assessment that are needed to properly diagnose this disorder in children and adolescents. Be sure to consider:
Diagnostic ethical issues.
Sensitivity to diversity.
Etiological issues.Discussion 2Bipolar Disorder
In recent years, there have been heated controversies about attention-deficit hyperactivity disorder (ADHD). Perhaps the most heated current controversy involves the diagnosis of bipolar disorder in children and adolescents.
Identify and summarize two articles on this controversy, and outline the primary points of disagreement.
Take a position on the controversy and justify it.
Is this a condition that has been improperly under-diagnosed in minors, or are proponents over-diagnosing bipolar disorder in difficult minors?
Support your arguments with appropriate citations.
Air Transportation tlmt 411, assignment help
Select one of the topics below and write a minimum 1000 word document using APA formatting (double space, cover page, head ...
Air Transportation tlmt 411, assignment help
Select one of the topics below and write a minimum 1000 word document using APA formatting (double space, cover page, header, reference list). You must also use at least three (3-5) academic references. Sources such as Wikipedia, Yahoo-answers and blogs are not acceptable academic resources. References must be no more than 5 years old.1) Compare and contrast the 'hub and spoke' and the 'direct' (sometimes called point to point) routing systems used by the major US air carriers.2) Discuss the structure of major US air carriers that use commuter airlines in their business model.3) Several major air carriers participate in alliance programs. Describe the alliance programs and explain the benefits to the airlines and customers.Sections of the paper should include:1. Introduction -- What event did you choose and why was it theoretically interesting?2. Relevant theories -- Which theories did you choose for your "short list" and why?3. Event description -- What happened?4. Theory selection -- Which theory "fits" the event best? Why? What makes the theory you chose better than your other options? Explain the theory in this section.5. Theory evaluation -- What are this theory's strengths in helping you to observe, describe and explain the event? Would the theory help you predict what might happen in similar events in the future? How so?6. Critique -- What are the limitations of your observation? What are the limitations of the theory? What ideas for further research and theory-building do these limitations introduce?
Merger Bid
Hastings Corporation is interested in acquiring Vandell Corporation. Vandell has 1 million shares outstanding and a target ...
Merger Bid
Hastings Corporation is interested in acquiring Vandell Corporation. Vandell has 1 million shares outstanding and a target capital structure consisting of 30% debt; its beta is 1.55 (given its target capital structure). Vandell has $11.55 million in debt that trades at par and pays an 8% interest rate. Vandell’s free cash flow (FCF0) is $1 million per year and is expected to grow at a constant rate of 6% a year. Both Vandell and Hastings pay a 30% combined federal and state tax rate. The risk-free rate of interest is 6% and the market risk premium is 7%. Hastings Corporation estimates that if it acquires Vandell Corporation, synergies will cause Vandell’s free cash flows to be $2.3 million, $2.8 million, $3.3 million, and $3.85 million at Years 1 through 4, respectively, after which the free cash flows will grow at a constant 6% rate. Hastings plans to assume Vandell’s $11.55 million in debt (which has an 8% interest rate) and raise additional debt financing at the time of the acquisition. Hastings estimates that interest payments will be $1.5 million each year for Years 1, 2, and 3. After Year 3, a target capital structure of 30% debt will be maintained. Interest at Year 4 will be $1.468 million, after which the interest and the tax shield will grow at 6%. Indicate the range of possible prices that Hastings could bid for each share of Vandell common stock in an acquisition. Round your answers to the nearest cent. Do not round intermediate calculations. The bid for each share should range between $___ per share and $____ per share.
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Most Popular Content
Southern Baptist Hospital (SBH)
Southern Baptist Hospital (SBH) had long resisted the use of
marketing, believing it was not an appropriate activity for ...
Southern Baptist Hospital (SBH)
Southern Baptist Hospital (SBH) had long resisted the use of
marketing, believing it was not an appropriate activity for a nonprofit
organization. By the mid-1980s, however, the erosion of its market share
due to growing competition forced SBH to adopt an aggressive marketing
strategy. Its primary initiative was a campaign of television
advertisements aimed to reinforce for the general public the image of
SBH as a high-quality institution. Because the organization was starting
its marketing activities from scratch, ad production and airtime costs
were expensive. The television commercials were professionally produced
and received critical acclaim from the advertising community. Following
the public’s repeated exposure to these advertisements, a hospital
executive requested information about the impact of the advertisements.
The idea to study the campaign’s impact had not been considered earlier,
and a belated evaluation effort was mounted to determine the extent to
which the campaign had achieved the desired effect. Much to the
consternation of SBH administrators, the evaluation found that the ads
had had virtually no impact on the public’s already high perception of
the institution, and no improvement in patient volumes, revenues, or
market share could be attributed to the campaign. SBH administrators,
committed to an expensive initiative, rationalized that the campaign had
not aired long enough to generate the desired effect and invested even
more money in the initiative. After reviewing the above case, address the following points:To what extent did SBH research the needs of its audience prior to developing a marketing strategy?Does it appear that SBH has an overall marketing plan?Does it appear that SBH had a significant grasp of the nature of marketing?What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?What are the implications of marketing to the general public rather than targeting specific segments of the market?How much thought was given to measuring the effectiveness of the campaign going into the initiative?To support your work, use your course and textbook readings and also
use the South University Online Library. As in all assignments, cite
your sources in your work and provide references for the citations in
APA format.
Attention-Deficit / Hyperactivity Disorder discussion
Discussion 1Choose any of the childhood or adolescent disorders covered in the assigned readings in this unit except bipol ...
Attention-Deficit / Hyperactivity Disorder discussion
Discussion 1Choose any of the childhood or adolescent disorders covered in the assigned readings in this unit except bipolar disorder. Discover and review sources of information on the disorder. Then respond to these topics:
Debate the pros and cons of a current issue or controversy related to the diagnosis (not treatment) of this disorder. Be sure to consider the cultural and ethnic aspects and impact of the diagnosis.
Present your arguments for the components of a state-of-the-art assessment that are needed to properly diagnose this disorder in children and adolescents. Be sure to consider:
Diagnostic ethical issues.
Sensitivity to diversity.
Etiological issues.Discussion 2Bipolar Disorder
In recent years, there have been heated controversies about attention-deficit hyperactivity disorder (ADHD). Perhaps the most heated current controversy involves the diagnosis of bipolar disorder in children and adolescents.
Identify and summarize two articles on this controversy, and outline the primary points of disagreement.
Take a position on the controversy and justify it.
Is this a condition that has been improperly under-diagnosed in minors, or are proponents over-diagnosing bipolar disorder in difficult minors?
Support your arguments with appropriate citations.
Air Transportation tlmt 411, assignment help
Select one of the topics below and write a minimum 1000 word document using APA formatting (double space, cover page, head ...
Air Transportation tlmt 411, assignment help
Select one of the topics below and write a minimum 1000 word document using APA formatting (double space, cover page, header, reference list). You must also use at least three (3-5) academic references. Sources such as Wikipedia, Yahoo-answers and blogs are not acceptable academic resources. References must be no more than 5 years old.1) Compare and contrast the 'hub and spoke' and the 'direct' (sometimes called point to point) routing systems used by the major US air carriers.2) Discuss the structure of major US air carriers that use commuter airlines in their business model.3) Several major air carriers participate in alliance programs. Describe the alliance programs and explain the benefits to the airlines and customers.Sections of the paper should include:1. Introduction -- What event did you choose and why was it theoretically interesting?2. Relevant theories -- Which theories did you choose for your "short list" and why?3. Event description -- What happened?4. Theory selection -- Which theory "fits" the event best? Why? What makes the theory you chose better than your other options? Explain the theory in this section.5. Theory evaluation -- What are this theory's strengths in helping you to observe, describe and explain the event? Would the theory help you predict what might happen in similar events in the future? How so?6. Critique -- What are the limitations of your observation? What are the limitations of the theory? What ideas for further research and theory-building do these limitations introduce?
Merger Bid
Hastings Corporation is interested in acquiring Vandell Corporation. Vandell has 1 million shares outstanding and a target ...
Merger Bid
Hastings Corporation is interested in acquiring Vandell Corporation. Vandell has 1 million shares outstanding and a target capital structure consisting of 30% debt; its beta is 1.55 (given its target capital structure). Vandell has $11.55 million in debt that trades at par and pays an 8% interest rate. Vandell’s free cash flow (FCF0) is $1 million per year and is expected to grow at a constant rate of 6% a year. Both Vandell and Hastings pay a 30% combined federal and state tax rate. The risk-free rate of interest is 6% and the market risk premium is 7%. Hastings Corporation estimates that if it acquires Vandell Corporation, synergies will cause Vandell’s free cash flows to be $2.3 million, $2.8 million, $3.3 million, and $3.85 million at Years 1 through 4, respectively, after which the free cash flows will grow at a constant 6% rate. Hastings plans to assume Vandell’s $11.55 million in debt (which has an 8% interest rate) and raise additional debt financing at the time of the acquisition. Hastings estimates that interest payments will be $1.5 million each year for Years 1, 2, and 3. After Year 3, a target capital structure of 30% debt will be maintained. Interest at Year 4 will be $1.468 million, after which the interest and the tax shield will grow at 6%. Indicate the range of possible prices that Hastings could bid for each share of Vandell common stock in an acquisition. Round your answers to the nearest cent. Do not round intermediate calculations. The bid for each share should range between $___ per share and $____ per share.
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