Description
- From the e-Activity, examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market. Use Exhibit 6.1 from Chapter 6 of the text to compare and contrast each step, and determine the similarities and areas where they differ.
- From the e-Activity, suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.
e activity: https://cdnapisec.kaltura.com/index.php/extwidget/...
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Explanation & Answer
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Running Head: DESIGN OF GOOD AND SERVICES
Design of Goods and Services
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DESIGN OF GOODS AND SERVICES
From the e-Activity, examine some of the steps that are involved in designing goods and
services. Select two services or two products that are currently on the market. Use Exhibit
6.1 from Chapter 6 of the text to compare and contrast each step, and determine the
similarities and areas where they differ.
The design process is very essential in the development of any goods or services since it
determines the success of the product in the market, and consequently the survival of the
business organization. The design process for goods and services consists of all the activities that
are linked to the introduction of new goods and services into the market (Collier & Evans, 2013).
Some of the steps involved in the design of goods and services include the development of a
strategic mission and vision, conducting a market analysis, conducting customer benefit package
design, conducting a detailed goods and services design, introducing the good or services to the
market, as well as conducting m...