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Scholarly Activity Data Warehouses and Data Marts Write a one- to two-page (250-500 word) paper that discusses the differences between data warehouses and data marts. Also, discuss how organizations can use data warehouses and data marts to acquire data. You must use the Online Library to locate at least two sources for your paper. The two sources are attached below. APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Information about accessing the Blackboard Grading Rubric for this assignment is provided below Teradata falls in weak trading with rising open interest April 25, 2018 16:00 EDT Publication info: News Bites US - NYSE ; Melbourne [Melbourne]25 Apr 2018. ProQuest document link FULL TEXT NEWS BITES US - NYSE Teradata Corporation (NYSE:TDC), the NYSE's 5th largest Computer services company by market cap, has decreased 12.0c (0.3%) from its last trading session of April 24 to close at $US40.13. Compared with the S&P 500 Index which fell 15.2 points (0.6%) in the day, the relative price increase was 0.3%. The volume was 0.2 times the average daily trading volume of 1.9 million shares. The stock's open interest soared 15.9% from 1,559 to 1,807. Combined with the price decrease, this suggests a weak stock price. INSTITUTIONAL BUYING Teradata (NYSE:TDC) institutional shareholder Jennison Associates LLC (CIK:0000053417) bought 198,461 shares in the quarter ended March 31, 2018 worth $US7.9 million at an estimated Volume Weighted Average Price (VWAP) of USD39.06. At the end of the quarter Jennison Associates LLC held 840,517 shares worth $US32.8 million. The net increase in holdings over the last three months was 198,461 shares (31% of the shares held three months ago). INSTITUTIONAL SELLING Teradata (NYSE:TDC) institutional shareholder First Trust Advisors LP (CIK:0001125816) sold 130,497 shares in the quarter ended March 31, 2018 worth $US5.2 million at an estimated Volume Weighted Average Price (VWAP) of USD39.06. At the end of the quarter First Trust Advisors LP held 1,471,901 shares worth $US57.5 million, representing 1.20% of the issued capital of Teradata. The net increase in holdings over the last two years and nine months was 511,628 shares (53% of the shares held two years and nine months ago). THE PAST TWO YEARS Teradata rises for a second consecutive year, a two-year rise of 52% Teradata Corporation (NYSE:TDC), extended its gains in the past year, rising an additional $US8.56 (27.1%) to close at $US40.13. In the previous year the shares rose $US5.25 (19.9%). The shares have lifted $US13.81 (52.5%) over the past two years, compared with the S&P 500 Index which rose 546.8 points (26.2%) in the two years for a relative price increase of 26.3%. Highlights in today's Report: SECTION 1 BEARISH SIGNALS PDF GENERATED BY SEARCH.PROQUEST.COM Page 1 of 10 Fundamentals, Overvaluation [compared with sector average], Technicals, Open Interest, Low Performance Indicators SECTION 2 BULLISH SIGNALS Fundamentals, Technicals, High Performance Indicator SECTION 3 PRICE VOLUME DYNAMICS Technicals, Moving Annual Return, Beta SECTION 4 RANKING Global, Independent Ratings SECTION 5 FINANCIALS SECTION 6 PROFILE Activities, Top Management, Issued Capital SECTION 7 REPORTED BUYING AND SELLING Insider Buying and Selling, Institutional Buying and Selling Quarter Ended December 31, Reported Holdings of Institutions as at Dec 31, 2017 SECTION 8 STOCK BUZZ SECTION 1 TERADATA BEARISH SIGNALS 1.1 Fundamentals: + Total Liabilities/EBITDA of 25.9 which compares unfavourably with the Joseph Piotroski benchmark of 5. 1.2 Overvaluation [compared with sector average]: + Price/Sales of 2.3 [1.7]. + Return on Capital Employed 4.9% [11.8%]. 1.3 Technicals: + The stock's relative price strength percentile is falling at 89 for 6 months, 69 for 3 months and 29 for 1 month. 1.4 Open Interest: Open Interest Trend PDF GENERATED BY SEARCH.PROQUEST.COM Page 2 of 10 Same day trend: The price decreased 0.3% from $US40.25 to $US40.13; Open interest has soared 15.9% from 1,559 to 1,807. A fall in price combined with an increase in open interest suggests there is new money coming into the market from short sellers. This is a bearish signal. Duration Open Interest change % Price change % Interpretation 1-day 15.9 -0.3 Weak Market % Change in Put Call Ratio Put Call Ratio 1 Day 1 Week 1 Month Interpretation Change % 41.9 237.2 43.4 Downtrend Top traded put options [1 contract is 100 shares] Exercise Price Exercise Date Option Price Change % Contracts Traded $US40.0 May 18, 2018 $US1.75 27.7 1 1.5 Low Performance Indicators: Description Value Rank In Market EBITDA Margin % 3.4 In Bottom 6% % Prem to Vol Wtd Price 0.3 In Bottom Quartile Return on Capital Employed [ROCE] % 4.9 In Bottom Quartile SECTION 2 TERADATA BULLISH SIGNALS 2.1 Fundamentals: + Tobin's Q Ratio, defined as MCap divided by Total Assets, is 1.9. Compared with the rest of the market the stock is undervalued. PDF GENERATED BY SEARCH.PROQUEST.COM Page 3 of 10 + Revenue growth is positive and has seen consecutive rises in recent quarters. [Quarter ended, all figures in %] Qtr Revenue Growth Net Profit Margin Dec 17 19 -11.8 Sep 17 2.5 2.5 2.2 Technicals: + The present value of $US1,000 (PV1000) invested one year ago in Teradata is $US1,271, for a capital gain of $US271. PV$1000 1-week 1-month 1-year TDC.NYSE 965 985 1,271 S&P 500 Index 973 1,008 1,103 + The present value of USD1,000 (PV1000) invested ten years ago in Teradata is $US1,856, for a capital gain of $US856. + 10 years Multiplier in USD = 1.856x + Compound Annual Growth Rate (CAGR) in USD = 6.4% 2.3 High Performance Indicator: Description Value Rank In Market Price/MAP200 1.12 In Top Quartile SECTION 3 PRICE VOLUME DYNAMICS 3.1 Technicals: + Volume: there were 454,600 shares worth $US18.2 million traded today. In the past week, volume was 0.2 times average and the shares were down 3.5%. + Teradata is at a discount of 6.3% to its 12-month high of $US42.84 on March 06. It is also at a premium of 48.4% to the 12-month low of $US27.05 on June 06, 2017. PDF GENERATED BY SEARCH.PROQUEST.COM Page 4 of 10 3.2 Moving Annual Return Based on a dynamic start date of 5 years ago, the Moving Annual Return has been positive in 2 of the last 5 years. An investment a year ago in TDC would have produced a return of 27.1%. TDC Close (USD) Annual Return % Apr 25 40.13 27.1 1 Yr ago 31.57 18.6 2 Yrs ago 26.61 (39.5) 3 Yrs ago 43.99 (4.4) 4 Yrs ago 46 (7.7) Close 5 years ago $US49.86 3.3 Beta: + Beta: the Beta of Teradata stock is 1.2. A Beta greater than 1 suggests this is a high risk, high return stock with volatility greater than that of the market. SECTION 4 RANKING 4.1 Global Rank [out of 47,677 stocks] and Rank in the American Region [out of 11,952 stocks] Description Value Global Rank In Am Region MCap (US$) 4.9B 2,779 1,038 Total Assets (US$) 2.6B 6,089 2,190 Revenue (US$) 2.2B 4,213 1,505 Net Profit (US$) (67M) 41,000 9,388 Return on Equity % (10.0) 32,731 5,859 Net Profit Margin % (3.1) 29,826 5,059 PDF GENERATED BY SEARCH.PROQUEST.COM Page 5 of 10 Price to Book 38.8 34,780 6,310 PV$1000 (1Year) US$ 1,271 11,036 2,363 US$ Change (1Year) % 27.9 11,097 2,281 4.2 Independent Ratings + PwC Top100 Software Leaders: Teradata Corporation is the 39th largest by revenue and 46th largest by MCap among the PwC Global Software Leaders. + BSS/News Bites: It is placed 453/2698 in BSS News Bites' ranking of NYSE performers in the past year, a percentile ranking of 83. + Vanguard Total World Stock ETF 7517: The stock was one of 7517 global stocks selected by Vanguard Total World Stock ETF (VT). As at Jan 31, 2018, the Vanguard Total World Stock ETF held 33,536 shares worth $US1,317,489 or 0.01% by value of the ETF's portfolio [Ranked 1802 out of 7517 by value and 557 out of 1142 for NYSE]. SECTION 5 TERADATA FINANCIALS Financials Summary Year ended Dec 2017 Dec 2016 Dec 2015 Sales (USD B) 2.2 2.3 2.6 Pretax (USD M) 58 221 (144) Net (USD M) (67) 125 (214) EPS (USD) (0.53) 0.96 (1.53) Net profit slumped from US$125 million in 2016 to a loss of US$67 million in 2017. Earnings Per Share (EPS) fell from 96.0c to -53.0c. SECTION 6 TERADATA PROFILE 6.1 Activities PDF GENERATED BY SEARCH.PROQUEST.COM Page 6 of 10 Teradata Corporation (Teradata) is engaged in enterprise data warehousing (EDW), including enterprise analytic technologies and services. Its data warehousing solutions comprise software, hardware, and related business consulting and support services. Its solutions integrate an organization's departmental and enterprise-wide data (about customers, financials and operations) into a single enterprise-wide data warehouse. Its key software and hardware products include Teradata Database Software, Teradata Platform, Teradata Logical Data Models and Teradata Analytic Applications and Tools. Teradata operates from three main locations in the United States: Johns Creek (Atlanta), Georgia; Miamisburg (Dayton), Ohio, and Rancho Bernardo (San Diego), California. During the year ended December 31, 2008, Teradata launched a new family of data warehouse offerings, also providing customers with the ability to use Teradata for point solutions or data marts, in addition to its core EDW technology. 6.2 Top Management The chairman is James M. Ringler, the chief executive officer is Victor L. Lund and the chief financial officer is Mark Culhane. 6.3 Issued Capital Based on 122,251,000 issued shares the market capitalisation is $US4.9 billion. SECTION 7 REPORTED BUYING AND SELLING 7.1 Insider Buying and Selling Reported Buying: December 04: Teradata insider buys Teradata (NYSE:TDC) insider Mark Culhane bought 4,500 shares worth $US169,448 on December 01. The purchase price was $US37.66. The shares hit a forty two-month high on the day. Reported Selling: March 07: Teradata insider sells Teradata (NYSE:TDC) insider Laura Nyquist sold 52,379 shares worth $US2,174,671 on March 05. The selling price was $US41.52. The shares hit a one-month high on the day. March 07: Teradata director sells Teradata (NYSE:TDC) director James M. Ringler sold 7,496 shares worth $US313,685 on March 06. The selling price was $US41.85. The shares hit a forty nine-month high on the day. February 16: Teradata director sells Teradata (NYSE:TDC) director Stavropoulos William S sold 7,496 shares worth $US273,124 on February 15. The selling price was $US36.44. PDF GENERATED BY SEARCH.PROQUEST.COM Page 7 of 10 7.2 Institutional Buying and Selling Quarter Ended December 31 Total reported Institutional buying = 9,798,717 shares Total reported Institutional selling = 14,413,411 shares Net reported institutional selling = 4,614,694 shares 7.3 Reported Holdings of Institutions as at Dec 31, 2017 Total = 126,306,705 shares Market Value = $US4.9 billion SECTION 8 STOCK BUZZ Corporate Wire To view Recent Company Headlines, click here March 27: Overstock.com Uses Teradata Path Analysis to Boost its Customer Journey Analytics SAN DIEGO, March 27, 2018 -- Teradata (NYSE: TDC), the leading cloud-based data and analytics company, today announced that Overstock.com Inc. (NASDAQ:OSTK) is using Teradata Path Analysis as part of its customer journey analytics. Overstock, a leader in online retail, needed a path analysis solution to visually analyze customer data from multi-channel marketing campaigns and key customer milestones in their journeys. March 26: Teradata Joins NVIDIA Partner Program Focused on Accelerating Outcomes from AI, Deep Learning in Key Industries SAN DIEGO, March 26, 2018 -- Teradata (NYSE:TDC), the leading cloud-based data and analytics company, today announced that its Think Big Analytics consulting group has joined the NVIDIA Service Delivery Partner program. NVIDIA GPUs are widely used in deep learning, artificial intelligence (AI) and accelerated analytics applications. March 08: Teradata Names Martyn Etherington As Chief Marketing Officer to Bolster Its Cloud Strategy SAN DIEGO, March 8, 2018 -- Teradata (NYSE: TDC), the leading cloud-based data and analytics company, today named Martyn Etherington as Chief Marketing Officer. Etherington, who has a distinguished track record of driving top-line results, growing market share, improving customer experience and enhancing brands, will report to Oliver Ratzesberger, who became Teradata's Chief Operating Officer earlier this year. March 05: Teradata Unlocks IoT Value for Smart Cities with Cisco Integration SAN DIEGO, March 5, 2018 -- Teradata (NYSE: TDC) today announced it is working with Cisco on a digital transformation solution with a focus on smart cities and communities. Combining the merits of Cisco's IoT platform, Cisco Kinetic for Cities, with the Teradata Analytics Platform, the solution will help cities become smarter and more connected by providing a powerful solution for integrated data exchange. PDF GENERATED BY SEARCH.PROQUEST.COM Page 8 of 10 February 21: Teradata is Named a Leader in Gartner's 2018 Magic Quadrant for Data Management Solutions for Analytics SAN DIEGO, Feb. 21, 2018 -- Teradata (NYSE: TDC), the leading data and analytics company, has again been positioned in the Gartner, Inc. 2018 Magic Quadrant for Data Management Solutions for Analytics1 issued February 13, 2018, by Gartner analysts Adam M. Ronthal, Roxane Edjlali, and Rick Greenwald. Vendors are evaluated by Gartner on completeness of vision and ability to execute following detailed research. Contact: +1 866 548-8348 Physical Address: 10000 Innovation Drive, Dayton, OH,45342 State/Province/Country: OH [OH], United States Country of Incorporation: United States Industry [NAICS]: 518210 Exchange: New York Stock Exchange ISIN: US88076W1036 N:TDC; TDC.N PermID: 4298009953 RIC: TDC.N CIK: 816761 CUSIP: 88076W103 Teradata Corp, Teradata Corp /De/ Source: www.BuySellSignals.com DETAILS Subject: Put &call options; Marketing; Stockholders; Business metrics; Advisors; Market entry; Stock exchanges; Present value; Capital gains Location: United States--US PDF GENERATED BY SEARCH.PROQUEST.COM Page 9 of 10 Company / organization: Name: First Trust Advisors LP; NAICS: 523930; Name: Teradata Corp; NAICS: 511210; Name: New York Stock Exchange--NYSE; NAICS: 523210; Name: Overstock.com Inc; NAICS: 454111 Publication title: News Bites US - NYSE; Melbourne Publication year: 2018 Publication date: Apr 25, 2018 Publisher: News Bites Pty Ltd Place of publication: Melbourne Country of publication: Australia, Melbourne Publication subject: Business And Economics Source type: Wire Feeds Language of publication: English Document type: News ProQuest document ID: 2030507955 Document URL: https://search.proquest.com/docview/2030507955?accountid=33337 Copyright: Copyright News Bites Pty Ltd Apr 25, 2018 Last updated: 2018-04-25 Database: ABI/INFORM Collection Database copyright  2018 ProQuest LLC. All rights reserved. Terms and Conditions Contact ProQuest PDF GENERATED BY SEARCH.PROQUEST.COM Page 10 of 10 Teradata increases 2% April 26, 2018 16:00 EDT Publication info: News Bites US - NYSE ; Melbourne [Melbourne]26 Apr 2018. ProQuest document link FULL TEXT NEWS BITES US - NYSE Teradata Corporation (NYSE:TDC), the NYSE's 5th largest Computer services company by market cap, has increased 63.0c (1.6%) from its last trading session of April 25 to close at $US40.76. Compared with the S&P 500 Index which rose 32.4 points (1.2%) in the day, the relative price increase was 0.3%. The volume was 0.3 times the average daily trading volume of 1.9 million shares. INSTITUTIONAL BUYING Teradata (NYSE:TDC) institutional shareholder New Mexico Educational Retirement Board (CIK:0000862469) bought 2,200 shares in the quarter ended March 31, 2018 worth $US87,274 at an estimated Volume Weighted Average Price (VWAP) of USD39.06. At the end of the quarter New Mexico Educational Retirement Board held 33,400 shares worth $US1.3 million. INSTITUTIONAL SELLING Teradata (NYSE:TDC) institutional shareholder Bartlett &Co. LLC (CIK:0001550075) sold 925 shares in the quarter ended March 31, 2018 worth $US36,695 at an estimated Volume Weighted Average Price (VWAP) of USD39.06. At the end of the quarter Bartlett &Co. LLC held 700 shares worth $US27,341. The net decrease in holdings over the last two years and nine months was 244,988 shares (100% of the shares held two years and nine months ago). THE PAST TWO YEARS Teradata jumps 55% in 2 years Teradata Corporation (NYSE:TDC), has jumped $US14.44 (or 54.9%) in the past two years to close at $US40.76. Compared with the S&P 500 Index which has risen 27.7% over the same period, this is a relative price increase of 27.1%. Highlights in today's Report: SECTION 1 BULLISH SIGNALS Fundamentals, Technicals, Open Interest, High Performance Indicators SECTION 2 BEARISH SIGNALS PDF GENERATED BY SEARCH.PROQUEST.COM Page 1 of 10 Fundamentals, Overvaluation [compared with sector average], Technicals, Low Performance Indicators SECTION 3 PRICE VOLUME DYNAMICS Momentum, Moving Annual Return, Beta SECTION 4 RANKING Global, Independent Ratings SECTION 5 FINANCIALS SECTION 6 PROFILE Activities, Top Management, Issued Capital SECTION 7 REPORTED BUYING AND SELLING Insider Buying and Selling, Institutional Buying and Selling Quarter Ended December 31, Reported Holdings of Institutions as at Dec 31, 2017 SECTION 8 STOCK BUZZ SECTION 1 TERADATA BULLISH SIGNALS 1.1 Fundamentals: + Tobin's Q Ratio, defined as MCap divided by Total Assets, is 1.9. Compared with the rest of the market the stock is undervalued. + Revenue growth is positive and has seen consecutive rises in recent quarters. [Quarter ended, all figures in %] Qtr Revenue Growth Net Profit Margin Dec 17 19 -11.8 Sep 17 2.5 2.5 1.2 Technicals: + The Moving Average Convergence Divergence (MACD) indicator of 12-day Exponential Moving Average (EMA) of 40.58 minus the 26-day EMA of 40.44 is positive 0.15 suggesting a bullish signal. Both EMA prices are rising, another bullish signal. + The 4.9% discount to 12-month high of $US42.84 against the 50.7% premium to 12-month low of $US27.05 PDF GENERATED BY SEARCH.PROQUEST.COM Page 2 of 10 suggests the stock continues to push for new highs. + In the last three months the stock has hit a new 52-week high six times, pointing to an uptrend. + The present value of $US1,000 (PV1000) invested one year ago in Teradata is $US1,274, for a capital gain of $US274. PV$1000 1-week 1-month 1-year TDC.NYSE 984 1,001 1,274 S&P 500 Index 990 1,008 1,117 + The present value of USD1,000 (PV1000) invested ten years ago in Teradata is $US1,872, for a capital gain of $US872. + 10 years Multiplier in USD = 1.872x + Compound Annual Growth Rate (CAGR) in USD = 6.5% 1.3 Open Interest: Open Interest Trend Same day trend: The price increased 1.6% from $US40.13 to $US40.76; Open interest has increased 1.4% from 1,807 to 1,833. A price rise combined with an increase in open interest suggests there is new money coming into the market from existing or new buyers. This is a bullish signal. Duration Open Interest change % Price change % Interpretation 1-day 1.4 1.6 Strong Market 1.4 High Performance Indicators: Description Value Rank In Market Price Change % 1.6 In Top Quartile Price/MAP200 1.13 In Top Quartile SECTION 2 TERADATA BEARISH SIGNALS PDF GENERATED BY SEARCH.PROQUEST.COM Page 3 of 10 2.1 Fundamentals: + Total Liabilities/EBITDA of 25.9 which compares unfavourably with the Joseph Piotroski benchmark of 5. 2.2 Overvaluation [compared with sector average]: + Price/Sales of 2.3 [1.7]. + Return on Capital Employed 4.9% [11.8%]. 2.3 Technicals: + The price decreased 1.6% in the last week. + Compared with the S&P 500 Index which fell 1.0% for the week, this represented a relative price decrease for Teradata stock of 0.6% for the week. 2.4 Low Performance Indicators: Description Value Rank In Market EBITDA Margin % 3.4 In Bottom 6% Return on Capital Employed [ROCE] % 4.9 In Bottom Quartile SECTION 3 PRICE VOLUME DYNAMICS 3.1 Momentum: + Volume: there were 599,500 shares worth $US24.4 million traded today. In the past week, volume was 0.3 times average and the shares were down 1.6%. 3.2 Moving Annual Return Based on a dynamic start date of 5 years ago, the Moving Annual Return has been positive in 2 of the last 5 years. An investment a year ago in TDC would have produced a return of 27.4%. TDC Close (USD) Annual Return % Apr 26 40.76 27.4 1 Yr ago 32 21.6 PDF GENERATED BY SEARCH.PROQUEST.COM Page 4 of 10 2 Yrs ago 26.32 (40.2) 3 Yrs ago 43.99 (2.6) 4 Yrs ago 45.18 (10.5) Close 5 years ago $US50.48 3.3 Beta: + Beta: the Beta of Teradata stock is 1.2. A Beta greater than 1 suggests this is a high risk, high return stock with volatility greater than that of the market. SECTION 4 RANKING 4.1 Global Rank [out of 47,681 stocks] and Rank in the American Region [out of 11,953 stocks] Description Value Global Rank In Am Region MCap (US$) 5B 2,777 1,042 Total Assets (US$) 2.6B 6,089 2,190 Revenue (US$) 2.2B 4,213 1,505 Net Profit (US$) (67M) 41,001 9,389 Return on Equity % (10.0) 32,731 5,859 Net Profit Margin % (3.1) 29,826 5,059 Price to Book 38.8 34,780 6,310 PV$1000 (1Year) US$ 1,274 11,108 2,399 US$ Change (1Year) % 27.9 11,097 2,281 4.2 Independent Ratings + PwC Top100 Software Leaders: Teradata Corporation is the 39th largest by revenue and 46th largest by MCap among the PwC Global Software Leaders. PDF GENERATED BY SEARCH.PROQUEST.COM Page 5 of 10 + BSS/News Bites: It is placed 449/2711 in BSS News Bites' ranking of NYSE performers in the past year, a percentile ranking of 84. + Vanguard Total World Stock ETF 7517: The stock was one of 7517 global stocks selected by Vanguard Total World Stock ETF (VT). As at Jan 31, 2018, the Vanguard Total World Stock ETF held 33,536 shares worth $US1,317,489 or 0.01% by value of the ETF's portfolio [Ranked 1802 out of 7517 by value and 557 out of 1142 for NYSE]. SECTION 5 TERADATA FINANCIALS Financials Summary Year ended Dec 2017 Dec 2016 Dec 2015 Sales (USD B) 2.2 2.3 2.6 Pretax (USD M) 58 221 (144) Net (USD M) (67) 125 (214) EPS (USD) (0.53) 0.96 (1.53) Net profit slumped from US$125 million in 2016 to a loss of US$67 million in 2017. Earnings Per Share (EPS) fell from 96.0c to -53.0c. SECTION 6 TERADATA PROFILE 6.1 Activities Teradata Corporation (Teradata) is engaged in enterprise data warehousing (EDW), including enterprise analytic technologies and services. Its data warehousing solutions comprise software, hardware, and related business consulting and support services. Its solutions integrate an organization's departmental and enterprise-wide data (about customers, financials and operations) into a single enterprise-wide data warehouse. Its key software and hardware products include Teradata Database Software, Teradata Platform, Teradata Logical Data Models and Teradata Analytic Applications and Tools. Teradata operates from three main locations in the United States: Johns Creek (Atlanta), Georgia; Miamisburg (Dayton), Ohio, and Rancho Bernardo (San Diego), California. During the year ended December 31, 2008, Teradata launched a new family of data warehouse offerings, also providing customers with the ability to use Teradata for point solutions or data marts, in addition to its core EDW technology. 6.2 Top Management The chairman is James M. Ringler, the chief executive officer is Victor L. Lund and the chief financial officer is PDF GENERATED BY SEARCH.PROQUEST.COM Page 6 of 10 Mark Culhane. 6.3 Issued Capital Based on 122,251,000 issued shares the market capitalisation is $US5 billion. SECTION 7 REPORTED BUYING AND SELLING 7.1 Insider Buying and Selling Reported Buying: December 04: Teradata insider buys Teradata (NYSE:TDC) insider Mark Culhane bought 4,500 shares worth $US169,448 on December 01. The purchase price was $US37.66. The shares hit a forty two-month high on the day. Reported Selling: March 07: Teradata insider sells Teradata (NYSE:TDC) insider Laura Nyquist sold 52,379 shares worth $US2,174,671 on March 05. The selling price was $US41.52. The shares hit a one-month high on the day. March 07: Teradata director sells Teradata (NYSE:TDC) director James M. Ringler sold 7,496 shares worth $US313,685 on March 06. The selling price was $US41.85. The shares hit a forty nine-month high on the day. February 16: Teradata director sells Teradata (NYSE:TDC) director Stavropoulos William S sold 7,496 shares worth $US273,124 on February 15. The selling price was $US36.44. 7.2 Institutional Buying and Selling Quarter Ended December 31 Total reported Institutional buying = 9,798,717 shares Total reported Institutional selling = 14,413,411 shares Net reported institutional selling = 4,614,694 shares 7.3 Reported Holdings of Institutions as at Dec 31, 2017 Total = 126,306,705 shares Market Value = $US4.9 billion PDF GENERATED BY SEARCH.PROQUEST.COM Page 7 of 10 SECTION 8 STOCK BUZZ Corporate Wire To view Recent Company Headlines, click here March 27: Overstock.com Uses Teradata Path Analysis to Boost its Customer Journey Analytics SAN DIEGO, March 27, 2018 -- Teradata (NYSE: TDC), the leading cloud-based data and analytics company, today announced that Overstock.com Inc. (NASDAQ:OSTK) is using Teradata Path Analysis as part of its customer journey analytics. Overstock, a leader in online retail, needed a path analysis solution to visually analyze customer data from multi-channel marketing campaigns and key customer milestones in their journeys. March 26: Teradata Joins NVIDIA Partner Program Focused on Accelerating Outcomes from AI, Deep Learning in Key Industries SAN DIEGO, March 26, 2018 -- Teradata (NYSE:TDC), the leading cloud-based data and analytics company, today announced that its Think Big Analytics consulting group has joined the NVIDIA Service Delivery Partner program. NVIDIA GPUs are widely used in deep learning, artificial intelligence (AI) and accelerated analytics applications. March 08: Teradata Names Martyn Etherington As Chief Marketing Officer to Bolster Its Cloud Strategy SAN DIEGO, March 8, 2018 -- Teradata (NYSE: TDC), the leading cloud-based data and analytics company, today named Martyn Etherington as Chief Marketing Officer. Etherington, who has a distinguished track record of driving top-line results, growing market share, improving customer experience and enhancing brands, will report to Oliver Ratzesberger, who became Teradata's Chief Operating Officer earlier this year. March 05: Teradata Unlocks IoT Value for Smart Cities with Cisco Integration SAN DIEGO, March 5, 2018 -- Teradata (NYSE: TDC) today announced it is working with Cisco on a digital transformation solution with a focus on smart cities and communities. Combining the merits of Cisco's IoT platform, Cisco Kinetic for Cities, with the Teradata Analytics Platform, the solution will help cities become smarter and more connected by providing a powerful solution for integrated data exchange. February 21: Teradata is Named a Leader in Gartner's 2018 Magic Quadrant for Data Management Solutions for Analytics SAN DIEGO, Feb. 21, 2018 -- Teradata (NYSE: TDC), the leading data and analytics company, has again been positioned in the Gartner, Inc. 2018 Magic Quadrant for Data Management Solutions for Analytics1 issued February 13, 2018, by Gartner analysts Adam M. Ronthal, Roxane Edjlali, and Rick Greenwald. Vendors are evaluated by Gartner on completeness of vision and ability to execute following detailed research. Contact: +1 866 548-8348 Physical Address: 10000 Innovation Drive, Dayton, OH,45342 PDF GENERATED BY SEARCH.PROQUEST.COM Page 8 of 10 State/Province/Country: OH [OH], United States Country of Incorporation: United States Industry [NAICS]: 518210 Exchange: New York Stock Exchange ISIN: US88076W1036 N:TDC; TDC.N PermID: 4298009953 RIC: TDC.N CIK: 816761 CUSIP: 88076W103 Teradata Corp, Teradata Corp /De/ Source: www.BuySellSignals.com DETAILS Subject: Marketing; Software; Corporate profits; Stockholders; Profit margins; Business metrics; Leadership; Market entry; Stock exchanges; Present value; Capital gains Location: New Mexico United States--US Company / organization: Name: Bartlett &Co; NAICS: 523120, 523930; Name: New Mexico Educational Retirement Board; NAICS: 525110; Name: Teradata Corp; NAICS: 511210; Name: New York Stock Exchange--NYSE; NAICS: 523210; Name: Overstock.com Inc; NAICS: 454111 Publication title: News Bites US - NYSE; Melbourne Publication year: 2018 Publication date: Apr 26, 2018 Publisher: News Bites Pty Ltd Place of publication: Melbourne Country of publication: Australia, Melbourne PDF GENERATED BY SEARCH.PROQUEST.COM Page 9 of 10 Publication subject: Business And Economics Source type: Wire Feeds Language of publication: English Document type: News ProQuest document ID: 2031105669 Document URL: https://search.proquest.com/docview/2031105669?accountid=33337 Copyright: Copyright News Bites Pty Ltd Apr 26, 2018 Last updated: 2018-04-26 Database: ABI/INFORM Collection Database copyright  2018 ProQuest LLC. All rights reserved. Terms and Conditions Contact ProQuest PDF GENERATED BY SEARCH.PROQUEST.COM Page 10 of 10
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Running head: INFORMATION SYSTEMS MANAGEMENT

Information Systems Management
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INFORMATION SYSTEMS MANAGEMENT

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Information Systems Management
A data warehouse is a system used for reporting, and data analysis, and most business
enterprises consider it the core component of business intelligence. Warehouse consolidates large
sets of the enterprise data, optimized for reporting, and analysis hence enhancing abilities of
decision making within an organization. On the other hand, a data mart...


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