Begin by reviewing Case 8.1- Macy’s Races Ahead with Mobile Retail Strategies starting on page 265 of Chapter 8 (your page numbers might vary). After reviewing the case in detail, develop a 4-5-page, APA-formatted paper that provides detailed analyses of the following: Describe how each of Macy’s mobile retail strategies enhances the in-store shopping experience for customers. What will most customers think about Target’s attempt to make mobile price comparison more difficult? How does Macy’s benefit from the use of location-based apps like Foursquare and Shopkick? Why is it important that Macy’s get customers to “opt-in” to its program before sending promotional text messages? Does Macy’s Backstage Pass Program really add value to the customer, or is it just a “gimmick” with short-term benefits? Traditional retailers spend a considerable amount of money to maintain an inventory of products and provide salespeople to service in-store customers. Explain whether or not the practice of showrooming is unethical. What can retailers do to respond to the showrooming trend?

CompetencyIn this project, you will demonstrate your mastery of the following competency:Develop an implementation planScenarioAs in the previous project, Millennia HealthCenter will be implementing a new software system. The system requirements specification (SRS) has been reviewed and approved by all stakeholders. At this stage in the process of implementing this system, you have been assigned the role of systems analyst. Now your job is to create the system’s implementation schedule and plan. As you develop this plan, you will also have to determine a life cycle for the system’s development because the team is undecided on which life cycle to choose.DirectionsReview the business case that describes the implementation of a software system. It is the same case used in Project One.Be sure to read through the entire case again. You want to avoid missing any valuable information that should be considered in an implementation plan.Review the feedback that you received from your instructor on Project One. You should use your SRS to make decisions on how you would implement the system.Develop an implementation schedule and plan for the software system outlined in the business case. You may use MS Project or Microsoft Excel to develop your schedule and insert it into the Implementation Plan Template, as it is part of your implementation plan. Your implementation schedule and plan must include the following:An introduction that explains the purpose of the implementation plan and the overview of the system that is being implementedThe phases, such as:ScopeAnalysisRequirementsDesignDevelopmentTestingTrainingDocumentationPilotDeploymentPost implementationThe tasks that occur within a phase, such as:RequirementsResponsibilitiesDuties that need to be completed throughout the implementation processThe resources, such as:Personnel involved with the projectHardware and software neededProper training for personnel involved with the projectThe durations and estimates to specify how long you think each task will take, such as:Implementation time that it will take to complete each taskWhen each task is estimated to be completed, including start and finish datesThe task dependencies, such as:Tasks that need to be completed prior to moving on to another taskTasks that need to be completed at the same time (parallel tasking)Two to three ways in which you will monitor performance of the system and the user experience, such as:Access times that indicate a lag timeHelp desk complaints and ticketsSystem downtimeSystem availabilityDatabase inquiriesWhat to SubmitTo complete this project, you must submit the following:Implementation PlanUpload your implementation plan, using the Implementation Plan Template, in .doc or PDF format. Your plan could include a graphic of your implementation schedule, which you can create using MS Project or Microsoft Excel. If you’re unable to include your schedule in your plan, you should upload it as a separate file.Supporting MaterialsThe following resource(s) may help support your work on the project:Business Case for Millennia HealthCenterThis resource is the same business case that you used to complete Project One. It emphasizes the importance of understanding the organization and the system that will be implemented. Without understanding the situational context, you will find it more difficult to have a solid understanding of how the system should be implemented.Personnel and Staffing CostsThis document includes a list of potential personnel that you might decide to employ on the project, plus the average costs of each role. This resource will help you develop a minimum budget.MS Project ProfessionalThis resource will help you navigate through MS Project. If you decide to use MS Project, it is recommended that you use the Software Development Plan.Microsoft ExcelThis resource will help you navigate through Excel. Since there is no set template, you will have to be sure you include all of the requirements of the implementation plan.Implementation Plan TemplateUse this template to complete Project Two. The template will guide you through all of the sections that you may find in a project’s implementation plan. This file will download as a .doc file onto your computer. As you make progress on it, be sure to save it every now and then.