MKG360: Portfolio Project Rubric
Criteria
Meets Expectation
Content, Research, and Analysis
33‐40 Points
Requirements
The Portfolio includes all
of the required
components, as specified
in the assignment,
including revisions of
Milestones 1, 4, and 7.
Content
Decision‐
Making
Presentation
33‐40 Points
Demonstrates strong or
adequate knowledge of
sales; correctly
represents knowledge
from the readings and
sources.
33‐40 Points
Demonstrates strong or
adequate thought and
insight in decision‐
making regarding sales.
33‐40 Points
The multimedia selected
was highly effective as a
presentation tool and
appropriately addressed
the target audience.
33‐40 Points
Sources
Cites and integrates at
least 4 credible sources,
3 of which are peer
reviewed.
13‐15 Points
Application of
Sources well or
Source
adequately chosen to
Material
provide substance and
perspectives on the
issue; knowledge from
the course linked
properly to source
material.
Mechanics and Writing
17‐20 Points
Organization
Project is clearly
organized, well written,
and in proper essay
format including an
introduction, body, and
conclusion. Conforms to
project requirements.
Approaches Expectation
Below Expectation
Limited Evidence
25‐32 Points
The Portfolio includes
most of the required
components, as specified
in the assignment,
including revisions of
Milestones 1, 4, and 7.
17‐24 Points
The Portfolio includes
some of the required
components, as
specified in the
assignment, including
revisions of
Milestones 1, 4, and 7.
17‐24 Points
Major errors or
omissions in
demonstration of
knowledge.
9‐16 Points
The Portfolio includes
few of the required
components, as
specified in the
assignment, including
revisions of
Milestones 1, 4, and 7.
9‐16 Points
Fails to demonstrate
knowledge of the
materials.
17‐24 Points
Major errors or
omissions in decision‐
making regarding
sales.
17‐24 Points
Major errors or
omissions in selection,
application or
audience of
multimedia
presentation.
17‐24 Points
Cites and integrates 1
credible source, which
is not peer reviewed.
9‐16 Points
Fails to demonstrate
decision‐making
regarding sales.
25‐32 Points
Some significant but not
major errors or omissions
in demonstration of
knowledge.
25‐32 Points
Some significant but not
major errors or omissions
in decision‐making
regarding sales.
25‐32 Points
Some significant but not
major errors or omissions
in selection, application
or audience of
multimedia presentation.
25‐32 Points
Cites and integrates 2
credible sources, 1 of
which are peer reviewed.
9‐16 Points
The multimedia
selected was totally
ineffective as a
presentation tool and
not targeted at the
specified audience.
9‐16 Points
Cites and integrates
no credible sources.
10‐12 Points
Some significant but not
major problems with
selection and linkage of
sources.
7‐9 Points
Major problems with
selection and linkage
of sources.
4‐6 Points
Source selection is
seriously flawed; no
linkage to knowledge
from the course.
13‐16 Points
Small number of
significant but not major
flaws in organization and
writing; is in proper essay
format. In a minor way
does not conform to
project requirements.
9‐12 Points
Major problems in
organization and
writing; does not
completely follow
proper essay format.
In a significant way
does not conform to
project requirements.
5‐8 Points
Project is not well
organized or well
written and is not in
proper essay format.
Does not conform to
project requirements.
MKG360: Portfolio Project Rubric
Grammar and
Style
Demonstrates
proper use of
APA style.
17‐20 Points
Strong sentence and
paragraph structure; few
or no minor errors in
grammar and spelling;
appropriate writing style;
clear and concise with no
unsupported comments.
13‐16 Points
Small number of
significant but not major
errors in grammar and
spelling; generally
appropriate writing.
17‐20 Points
Project contains proper
APA formatting,
according to the CSU‐
Global Guide to Writing
and APA Requirements,
with no more than one
significant error.
13‐16 Points
Few errors in APA
formatting, according to
the CSU‐Global Guide to
Writing and APA
Requirements, with no
more than two to three
significant errors.
Total points possible = 275
9‐12 Points
Inconsistent to
inadequate sentence
and paragraph
development; work
needed on grammar
and spelling; does not
meet program
expectations.
9‐12 Points
Significant errors in
APA formatting,
according to the CSU‐
Global Guide to
Writing and APA
Requirements,
with four to five
significant errors.
5‐8 Points
Poor quality;
unacceptable in terms
of grammar and/or
spelling; inappropriate
writing style that
interferes with clarity.
5‐8 Points
Numerous errors in
APA formatting,
according to the CSU‐
Global Guide to
Writing and APA
Requirements, with
more than five
significant errors.
Option #1: Sales Call Presentation
You are a salesperson for an international sales organization of your choice. You will create a 3-4
slide presentation using a program such as Prezi, PowerPoint, Google Slides (or a similar program)
that will be used to introduce your organization's needs.
Module 7 Milestone- Identify Needs
• Discuss decision criteria and the people involved in the decision-making process
Refer to the Portfolio Project grading rubric available in the Module 8 Folder for information on
grading details.
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