MKG360: Portfolio Project Rubric Criteria Meets Expectation Content, Research, and Analysis 33‐40 Points Requirements The Portfolio includes all of the required components, as specified in the assignment, including revisions of Milestones 1, 4, and 7. Content Decision‐ Making Presentation 33‐40 Points Demonstrates strong or adequate knowledge of sales; correctly represents knowledge from the readings and sources. 33‐40 Points Demonstrates strong or adequate thought and insight in decision‐ making regarding sales. 33‐40 Points The multimedia selected was highly effective as a presentation tool and appropriately addressed the target audience. 33‐40 Points Sources Cites and integrates at least 4 credible sources, 3 of which are peer reviewed. 13‐15 Points Application of Sources well or Source adequately chosen to Material provide substance and perspectives on the issue; knowledge from the course linked properly to source material. Mechanics and Writing 17‐20 Points Organization Project is clearly organized, well written, and in proper essay format including an introduction, body, and conclusion. Conforms to project requirements. Approaches Expectation Below Expectation Limited Evidence 25‐32 Points The Portfolio includes most of the required components, as specified in the assignment, including revisions of Milestones 1, 4, and 7. 17‐24 Points The Portfolio includes some of the required components, as specified in the assignment, including revisions of Milestones 1, 4, and 7. 17‐24 Points Major errors or omissions in demonstration of knowledge. 9‐16 Points The Portfolio includes few of the required components, as specified in the assignment, including revisions of Milestones 1, 4, and 7. 9‐16 Points Fails to demonstrate knowledge of the materials. 17‐24 Points Major errors or omissions in decision‐ making regarding sales. 17‐24 Points Major errors or omissions in selection, application or audience of multimedia presentation. 17‐24 Points Cites and integrates 1 credible source, which is not peer reviewed. 9‐16 Points Fails to demonstrate decision‐making regarding sales. 25‐32 Points Some significant but not major errors or omissions in demonstration of knowledge. 25‐32 Points Some significant but not major errors or omissions in decision‐making regarding sales. 25‐32 Points Some significant but not major errors or omissions in selection, application or audience of multimedia presentation. 25‐32 Points Cites and integrates 2 credible sources, 1 of which are peer reviewed. 9‐16 Points The multimedia selected was totally ineffective as a presentation tool and not targeted at the specified audience. 9‐16 Points Cites and integrates no credible sources. 10‐12 Points Some significant but not major problems with selection and linkage of sources. 7‐9 Points Major problems with selection and linkage of sources. 4‐6 Points Source selection is seriously flawed; no linkage to knowledge from the course. 13‐16 Points Small number of significant but not major flaws in organization and writing; is in proper essay format. In a minor way does not conform to project requirements. 9‐12 Points Major problems in organization and writing; does not completely follow proper essay format. In a significant way does not conform to project requirements. 5‐8 Points Project is not well organized or well written and is not in proper essay format. Does not conform to project requirements. MKG360: Portfolio Project Rubric Grammar and Style Demonstrates proper use of APA style. 17‐20 Points Strong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments. 13‐16 Points Small number of significant but not major errors in grammar and spelling; generally appropriate writing. 17‐20 Points Project contains proper APA formatting, according to the CSU‐ Global Guide to Writing and APA Requirements, with no more than one significant error. 13‐16 Points Few errors in APA formatting, according to the CSU‐Global Guide to Writing and APA Requirements, with no more than two to three significant errors. Total points possible = 275 9‐12 Points Inconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling; does not meet program expectations. 9‐12 Points Significant errors in APA formatting, according to the CSU‐ Global Guide to Writing and APA Requirements, with four to five significant errors. 5‐8 Points Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity. 5‐8 Points Numerous errors in APA formatting, according to the CSU‐ Global Guide to Writing and APA Requirements, with more than five significant errors. Option #1: Sales Call Presentation You are a salesperson for an international sales organization of your choice. You will create a 3-4 slide presentation using a program such as Prezi, PowerPoint, Google Slides (or a similar program) that will be used to introduce your organization's needs. Module 7 Milestone- Identify Needs • Discuss decision criteria and the people involved in the decision-making process Refer to the Portfolio Project grading rubric available in the Module 8 Folder for information on grading details.
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