Research on Southwest Airline

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verarxjba

Business Finance

Description

1. this research paper should be at least 10 pages long.

2. For the first option of this project: case studies for a specific airline,the study should analyze the operations and management of this airline in all aspects that are covered in the class such as: history, current status in the industry, general business strategy, management structure and organization, pricing strategy, revenue management technology, financial situations, aircraft fleet, marketing strategy, sales and distribution, capacity planning, routing network, business alliance, domestic and international business, labor relationship, cargo business, safety and security measure, public relations, emerging and future development, and any other unique business, operations and management feature of this airline.


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Explanation & Answer

Hello. I am through with the paper, I passed it through grammarly to
ensure that grammar is perfect and also turnitin for plagiarism. The
paper is good now. However, you can contact me in case you want anything
more. pleasure working with you. goodbye

Running Head: SOUTHWEST AIRLINES

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Name
Institution Affiliations
Course Title
Date

SOUTHWEST AIRLINES

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Executive summary
The Southwest Airline growth in the field of airway transport has influenced great impact
in the air transport in the United States of America. This discussion looks into the organizational
strategies of the industry, its history, the subsequent growth of the Airline as a result of its unique
business structure and it impacts on the competing airlines in the state. The Company has
however witnessed its success in the midst of the high competition in the airline industry by
developing establishing a leadership strategy that examines the key tasks of the important tasks
in the industry.
Vision
The vision of the Southwest Airline is to become the most loved, the most flown a
world’s highest profitable airline.
Mission
The mission of the Southwest Airline is to be dedicated to offering the highest customer
services warmly friendly and with the Company spirit.
Purpose
It is mainly purposed at connecting people with the important aspects of their lives in a
friendly way, using reliable means and at a low cost air travel.
History
Southwest Airline is a premium low-cost air way in the united states which was founded
in the year 16th March 1967 by lawyer Herb Kelleher and entrepreneur Rollin King and

SOUTHWEST AIRLINES

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headquartered in Dallas, Texas. It adopted its full name Southwest Airlines Co. in the year 1971
after it had begun operating as an airline for intrastate carriage in the state of Texas scheduling
its flights from the Dallas Love Field. By the year 1975, Southwest Airlines had expanded its
flights to all cities throughout Texas. The expansion continued to the neighboring states in 1978
and started service to the East and the Southeast flights in the 1990s.
Current status of Southwest Airline
The current elite status at the airline guarantees you make a less stressful travel
experience and have a lot of rewarding thanks for the varieties of service benefits offered.
Business strategy
The southwest airline focuses on a sustainable future where all its shareholders,
stakeholders, employee and customers will be all balanced in the business. The industry aims to
protect the world for the future generations and uphold their commitments by sustaining their
unmatched profits in the business, efficiently conserving the natural resources, fostering an
innovative and creative work unit and giving back to the society where they live and work. The
southwest airlines focus on positioning itself as a cost leader. Its employees and management
aim at flying large numbers of customers reliably over short non-stop flights, with a lot of fun
and at an effective cost. The implementation of this strategy has grown the business and
expanded its profits. They have made are devoted to making the flights available for everybody.
The main and current strategic issue at the southwest is evaluating its business strategies and
establishing the future course for action so as to improve on the position of the industry.
Management and organizational structure

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The management structure of an organization refers to the task allocation activities,
coordination and supervision and how they are structured to achieve the objectives of the
organization. The management structure at the south west airlines is headed by a board of
directors, then the CEO, a vice president for sales and marketing, another one for finance and
accounting, for procurement, for planning and then vice in charge of manufacturing. All these
leaders and their departments have well-coordinated communication skills to prevent
departmental conflicts and customer frustration. The company applies a variety of mechanisms
to encourage employee participation by allowing th...


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