Description
Access the CogLab demonstrationAttentional Blink. Follow the instructions to complete the demonstration. http://www.cs.kent.ac.uk/people/rpg/pc52/AB_Webscript/instr.html
Read the following article:
- Livesey, E. J., Harris, I. M., & Harris, J. A. (2009). Attentional changes during implicit learning: Signal validity protects a target stimulus from the attentional blink.Journal of Experimental Psychology: Learning, Memory, and Cognition,35(2), 408-408-422. doi:10.1037/a0014525 (ProQuest Document ID: 614494049) Retrieved fromhttp://search.proquest.com.libproxy.edmc.edu/docview/614494049?accountid=34899
Using the experience from the CogLab demonstration and information from the article, write a paper that addresses the following:
- Explain how the attentional blink relates to attention. Analyze how the variation in time influences the probability of seeing the second target letter. Explain the circumstances under which the attentional blink can be eliminated.
- In the CogLab demonstration, letters were used as targets. The target used can influence the duration of one’s attentional blink and whether the attentional blink even occurs. Complete the following tasks:
- Propose at least two other targets that could be used to induce the attentional blink.
- Predict the effect each of your suggested targets would have on the duration of one’s attentional blink as compared to the CogLab activity you completed.
- Explain the reasoning behind your predictions.
- Present and discuss at least three occupations in which workers’ performance could be adversely affected by attentional blink. Identify and explain the types of problems or mistakes that might occur in such occupations due to the attentional blink.
- Several years ago, some vehicle models came with a heads-up display (HUD). Instead of looking down at a panel on the dashboard, speed, distance traveled, fuel level, and time appeared to be displayed over the hood of the car. Discuss this design in terms of divided attention and attentional blink. Do you think the design was a good idea?
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Marketing strategy. Incorporate a rationale for changes in the strategy as you progressed through the simulation.
Marketing mix. Incorporate a rationale for changes in the mix as you progressed through the simulation.
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Title page/slide.
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Competency 1: Apply marketing theories and models to develop marketing strategies.
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Evaluate the effectiveness of marketing strategies.
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Evaluate the competitive environment of the business.
Evaluate the marketing mix for a product.
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Analyze the expected effectiveness of social media and technology strategies.
Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
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Non-performance
Basic
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Articulate the context of the business.
Does not describe the context of the business.
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Evaluate the competitive environment of the business.
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Evaluates the competitive environment of the business.
Evaluates the competitive environment of the business and analyzes key changes in the environmental situation.
Evaluate the effectiveness of marketing strategies.
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Evaluates the marketing mix for a product and analyzes key changes in the marketing mix.
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Does not describe the expected effectiveness of social media and technology strategies.
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