This activity/assignment will help students understand advertising messages and marketing communications.Activity: Use the Internet to research and identify 10 ads that have used subliminal messages, prepare a report about these ads. Is it very easy for consumers to identify these hidden messages? What effect do they have if any? If not, why do you think advertisers use them?The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Writing Assignment Research Paper: Odysseus and the One-Eyed Cyclops Length: 5-typed pages (double-spaced, with one-inch margins; MLA Guidelines) FORMAT INSTRUCTIONS Format: 12 pt. font; Times New Roman; 1 inch margins on each side; top and bottom, MLA Format General Structure: 1. Introduction with your thesis statements 2. Supporting Paragraph(s). Each paragraph must start with a sentence that defines your discussion in the paragraph below 3. Conclusion: Not merely a summary of what you discussed above but a larger discussion of your original thesis. Theme: Analysis of art telling the story of Homer’s Odysseus and the One-Eyed Cyclops Part 1: Read the following excerpts from Homer’s The Odyssey (Book IX) to give context to the scenes telling the story of Odysseus confrontation with the One-Eye Cyclops, PolyphemusPoetry in Translation website: Homer’s The Odyssey http://www.poetryintranslation.com/PITBR/Greek/Ody... Part 2: View three works of art You are to view the following three works of art that depict scenes from Homer’s The Odyssey retelling the events of Odysseus and his encounter with the One-Eyed Cyclops. You may search the works of art from the Getty website (There is information to be located here): http://www.getty.edu/art/collection/ Pithos with Lid (The Blinding of Polyphemus), (Unknown, Etruscan, 650 - 625 B.C., Terracotta) Attic Black-Figure Column Krater (Mixing Vessel with Odysseus Escaping from the Cyclops Cave), (Unknown, Greek Attic, second half of 6th century B.C., Terracotta) Statuette of Odysseus under a Ram, (Unknown, Greek Sicilian, 525 - 500 B.C., Terracotta with paste and polychromy) Part 3: Write your essay comparing the poem to the works of art. Here are sample questions to consider in your discussion once you have read the poem and viewed the works of art (You may choose your own questions when evaluating the literature to the artworks.):• How can you relate the poem to the scenes depicted on the works of art? Is the narration depicted on the works of art in way different than what you read in the poem? If so, provide a brief description of what sees different in your analysis. • How has the artist chose to illustrate these scenes of the story? • In your opinion, which artwork best illustrates the scenes depicted, the vases or the statuette? • How would you describe Odysseus? How does he react to the situations he finds himself in? Odysseus is known as the "quick-witted" and "wily" one. Does this story support his nickname? Why or why not? Important: For this assignment, you are composing a formal essay: your paper should have an introduction, body and conclusion. For help with this assignment, you may wish to consult the College’s Writing Center and/or http://owl.english.purdue.edu. Outside information that you quote directly or information that is not “common knowledge” (what you glean from the museum, your textbook and class lectures) must be cited in the proper MLA format. The mere inclusion of a “Works Cited” page or bibliography is not acceptable. Include proper citations within the body of your paper to show evidence of your research.

APA fomat, one page, need referencesPost an evaluation of your organization’s use of EBP and how it is furthered or hindered by organizational culture and policies. Describe how you could disseminate the findings. Propose a strategy for strengthening the culture of EBP within the organization. Discuss a nurse’s responsibility to further the use of EBP, providing a rationale supported by specific information from the Learning Resources.Week 11: Translating Evidence Into PracticeHave you ever had an idea about a streamlined process or new method for doing things? Unfortunately, such ideas often fail to be implemented because of mild interest, lack of resources, and force of habit. This is also the reality of evidence-based practice. Nurses who immerse themselves in scholarly literature, research, and clinical discourse may have many ideas about how to improve practices in their health care settings. However, this only fulfills the “evidence” component of evidence-based practice (EBP). Applying the evidence and translating it into nursing practice is often the most difficult part of the process.This week, you consider how you can take evidence and turn it into practice, focusing on how to develop a culture of EBP. Finally, you anticipate barriers that you might encounter in the change process.Learning ObjectivesStudents will:Evaluate organizational culture and policies for supporting evidence-based practiceDevelop strategies for creating an organizational culture to support evidence-based practiceAssess the professional responsibility of nurses to promote the use of evidence-based practiceEvaluate how nurses can promote evidence-based practices through disseminationPhoto Credit: [Wavebreakmedia Ltd]/[Wavebreak Media / 360]/Getty ImagesLearning ResourcesNote: To access this week’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus.Required ReadingsPolit, D. F., & Beck, C. T. (2017). Nursing research: Generating and assessing evidence for nursing practice (10th ed.). Philadelphia, PA: Wolters Kluwer. Chapter 30, “Disseminating Evidence: Reporting Research Findings”In this chapter, the focus is on actually reporting on the research findings and how to determine the best approach for reaching the desired audience. The chapter also includes tips on how to organize the information and describes what is usually included in such reports.Aitken, L. M., Hackwood, B, Crouch, S., Clayton, S., West, N., Carney, D., & Jack, L. (2011). Creating an environment to implement and sustain evidence based practice: A developmental process. Australian Critical Care, 24(4), 244–254.Retrieved from the Walden Library databases.This article describes a multi-dimensional EBP program designed to generate sustainable improvement in patient care and patient outcome. The text details the program’s strategies for implementation along with achievements and lessons learned.Barnsteiner, J. H., Reeder, V. C., Palma, W. H., Preston, A. M., & Walton, M. K. (2010). Promoting evidence-based practice and translational research. Nursing Administration Quarterly, 34(3), 217–225.Retrieved from the Walden Library databases.In this text, the authors highlight established systems and structures designed to supply staff with resources to translate research and deliver EBP. Additionally, the article explicates a multitude of initiatives designed to disseminate evidence to the point of care.Cullen, L., & Adams, S. L. (2012). Planning for implementation of evidence-based practice. Journal of Nursing Administration, 42(4), 222–230.Retrieved from the Walden Library databases.This article provides several models for implementing evidence-based practice within an organization. It introduces four different phases through which an implementation should progress, and provides examples of each.Estrada, N. (2009). Exploring perceptions of a learning organization by RNs and relationship to EBP beliefs and implementation in the acute care setting. Worldviews on Evidence-Based Nursing, 6(4), 200–209.Retrieved from the Walden Library databases.In this article, the authors detail a survey design study conducted to determine the relationship between a learning organization’s characteristics and the beliefs of registered nurses with respect to EBP. In addition, the study examines the impact of EBP beliefs on registered nurses’ implementation of EBP.Fineout-Overholt, E., Williamson, K. M., Kent, B., & Hutchinson, A. M. (2010). Teaching EBP: Strategies for achieving sustainable organizational change toward evidence-based practice. Worldviews on Evidence-Based Nursing, 7(1), 51–53.Retrieved from the Walden Library databases.The authors of this text suggest multiple strategies for integrating the EBP paradigm at the organizational level. The text provides rationale for why educators should also consider change at the individual level as an effective conduit for disseminating the EBP paradigm at the organizational level.Munten, G. van den Bogaard, J., Cox, K., Garretsen, H., & Bongers, I. (2010). Implementation of evidence-based practice in nursing using action research: A review. Worldviews on Evidence-Based Nursing, 7(3), 135–157.Retrieved from the Walden Library databases.This text reviews 21 action research studies to determine what is known about using action research to implement evidence-based practice. The authors explicate the promising features and flaws that were common across the action research studies they used.Satterfield, J. M., Spring, B., Brownson, R. C., Mullen, E. J., Newhouse, R. P., Walker, B. B., & Whitlock, E. P. (2009). Toward a transdisciplinary model of evidence-based practice. The Milbank Quarterly, 87(2), 368–390.Retrieved from the Walden Library databases.This article presents the primary issues and challenges in EBP across numerous health disciplines. The authors then posit a transdisciplinary EBP model designed to incorporate the strengths and diminish the flaws of each discipline’s EBP model.Steurer, L. M.(2010). An evidence-based practice scholars program: One institution’s journey toward excellence. Journal of Continuing Education in Nursing, 41(3), 139–143.Retrieved from the Walden Library databases.The author of this article details the efforts of an EBP scholars program that was designed to teach an overview of EBP, along with the skills necessary to improve patient outcomes. In addition to the program’s development and implementation, the article highlights lessons learned. MediaLaureate Education (Producer). (2012k). Translating evidence into practice. Baltimore, MD: Author. Note: The approximate length of this media piece is 9 minutes.Dr. Kristen Mauk discusses the outcomes of her DNP project in this video. She explains how nurses in the rehabilitation unit where she conducted her project used the results of her project to improve their practices. Accessible player --Downloads--Download Video w/CCDownload AudioDownload TranscriptLaureate Education (Producer). (2012c). Disseminating findings. Baltimore, MD: Author.Note: The approximate length of this media piece is 2 minutes.In this video, Dr. Kristen Mauk offers advice for nursing students and practitioners in disseminating the findings of their research and evidence-based practice projects. She identifies many options for dissemination that are available to nurses. Accessible player --Downloads--Download Video w/CCDownload AudioDownload TranscriptDiscussion: Creating a Culture of Evidence-Based PracticeAn abundance of evidence can be found on almost any medical issue or health topic. Often, the availability of information is not the concern, but rather nurses struggle with how to convey the evidence to others and change practices to better reflect the evidence. Deep-rooted organizational cultures and policies can make some resistant to change, even to changes that can vastly improve the quality, effectiveness, and efficiency of health care. However, there are many strategies that nurses can employ to bring about changes to practice.In this Discussion, you focus on how to create an organizational culture that supports evidence-based practice.To prepare:Review the information in this week’s Learning Resources. Examine the various suggestions for promoting an organizational culture that embraces the use of EBP.Reflect on your own organization’s (or one in which you have worked) support of evidence-based practice. Examine how culture and policies impact the adoption of changes to practice based on evidence. What barriers exist?Consider the models and suggestions for promoting evidence-based practice featured in this week’s Learning Resources. Identify models and suggestions that would work well in your organization.Reflect on the significance of evidence-based practice in health care. What responsibility do nurses have to promote EBP and change practices to better reflect evidence and research findings?Reflect on how nurses can disseminate findings from evidence-based practice research.By Day 3Post an evaluation of your organization’s use of EBP and how it is furthered or hindered by organizational culture and policies. Describe how you could disseminate the findings. Propose a strategy for strengthening the culture of EBP within the organization. Discuss a nurse’s responsibility to further the use of EBP, providing a rationale supported by specific information from the Learning Resources.