ppt, amazon kindle

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Business Finance

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In this assignment , you only need to finish two part in the ppt, (Business Disruption: how business or competitors operate ) and (Business Disruption: how did customer experience change). I updated the sample in the file that you can have a idea about this assignment.

You need to make a speach note in the comment.( need to be very sepecific)

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Amazon Kindle Background ( What/When/Who) ● A series of E-readers that enable users to browse, buy, download, and read e-books/newspaper/magazines via wireless networking to the Kindle Store. ● First device was released on November 19, 2007 for $399.99 USD. Sold out in the first 5 hours ● Designed and marketed by Amazon We choose this topic because it was an interesting topic and Why kindle? (functions) Convenience ● ● ● ● ● ● ● ● Ease of carrying multiple books Text size adjustable Built in dictionary Automatic bookmark Highlight sentences/ Take notes Long last battery Does not heat up Low price compared to other tablets Problem Porter’s Five Forces Business Disruption: how business or competitors operate Business Disruption: how did customer experience change Innovation adaptation Kindle was invented in 2007 and changed the way people can view books. ● It helped ushered in e-books 1st adaptation ● Download books over free wireless connection 2nd adaptation ● Kindle Direct Publishing ○ Authors were able to reach millions of readers through this new route BUS4 188 BUSINESS SYSTEMS & POLICY Group Project Example: Amazon Studios Background of your innovation • Amazon Studios • Formed in 2010 to create original TV content • I picked this topic because it seemed interesting and because the premise is very different from the Hollywood norm. • This effort seems to feed into the “Prime” membership and should provide low cost content. What particular problem was Amazon trying to solve • The lack of content for “Prime” customers • Amazon Studios creates original drama, comedy, and kids series. We’re looking for compelling new voices, characters that you can't find anywhere else, and shows that have the potential to become hits. Specifically, we're seeking primetime drama and comedy series for adults, as well as series for children between the ages of 2-14. We are not looking for sketch, reality or talk shows at this time. In terms of Strategy, which of Porter's Five Forces are in play. • Competitive Forces • Competition from vendors who manufacture substitutes. • Competition from new competitors. • Competition from existing rivals. • Bargaining Power Forces • Bargaining power of suppliers. • Bargaining power of customers. • Just my opinion but I think I will not switch unless a competitor has everything Prime has. In terms of business disruption, how did it (or will it) change how businesses or competitors operate • Amazon Studios seeks feedback about projects and ideas, even in their earliest stages. And to reach the most people, we try to shape stories into a form that is short, or visual, or both. We will test premises, storyboards, posters, videos, test movies, pilots, promos, and other formats to see what people think. Scripts are critically important in development, but they are just not accessible to most audiences • We have paid the creator of these projects for an option or for the rights to their material, and our development staff may work with the original writer to develop the script. For most projects, we will also test various interpretations of the material with Amazon movie and TV customers. Based on the results, we will determine which projects to move forward. Think Godzilla Move - Persuadables Provide a little known fact about it or describe how the innovation can be adapted for something else/another industry Two free tools to help writers, organize, develop and submit their ideas Could also be used for Books Essays SME Articles Humor In terms of business disruption, how did customer experience change • Amazon “Prime” • 85 million Prime Subscribers in 2017 • Prime member spend an average of $1,500/year vs non members who average $ 625/year • Prime day 2017 • More sales than 2016 Black Friday and Cyber Monday combined • Perhaps $1B in sales (they do not share this number) • I don’t know how it changed but it is popular!
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