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Predicting Distress
8. Enron Red Flags Case
Jon Goodwin is the head of investment banking services for Barra
Partners, a small investment banking firm with headquarters in San
Francisco. In May 2002, Jon was meeting with Seamus Hatch, the
newly hired managing director of research.
JON: Our firm is excited about a new business opportunity that
all these financial accounting and investment banking scan-
dals have created. With the Securities and Exchange Com-
mission (SEC) pushing for the separation of investment
banking and research functions, we should be able to de-
velop our independent research services. I want you to ex-
pand our basic industry and company research capabilities.
SEAMUS: Thanks. This opportunity was the major reason I
wanted to work for your firm. Hopefully, we will not have
the appearance of a conflict of interest between investment
banking and research activities, like the big investment
banking firms. For example, one big firm actually fired an
analyst for changing his rating to a “sell” recommendation
on Enron at $38 per share, and another firm told its analysts
to maintain a “buy” recommendation for Enron no matter
what!
Jon: Barra usually executes transactions within a valuation
range of $15 million to $50 million. The big New York in-
vestment banking firms usually won't touch any transactions
under $50 million. With the big firms' research credibility as
This case was prepared by Hugh Grove, Tom Cook, and Jon Goodwin.
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banking investments and our major investment banking ac-
tivities of strategic advice, financial advisory services, corpo-
rate finance, and mergers/acquisitions. This project is very
important to us as a small investment banking firm, espe-
cially as we need to maintain the trust of our existing in-
vestors and expand our networks of investor relationships. I
look forward to seeing your report. Let's meet at the end of
next week to discuss it.
Barra Partners Company Background
"sell-side” analysts being questioned, we should have an op-
portunity to expand our research capabilities to sell both
basic industry and company research to the mutual funds, in-
surance companies, and other “buy-side” analysts and in-
vestors. We will first focus on the investment prospects of a
select group of growth industry sectors and then recom-
mend companies within such industries that have the ability
to develop a sustainable competitive advantage. A major
issue, of course, is how to profit from providing such com-
prehensive research. In the past, many investors had not val-
ued such painstaking research, but they should now, due to
the credibility problems of the big firms constantly “touting”
individual companies in order to be awarded large invest-
ment banking fees.
SEAMUS: All the negative publicity from the New York attorney
general fining Merrill Lynch $100 million for such question-
able business practices should help smaller firms like us who
are interested in expanding their research services.
Jon: One way we may be able to create a market for our research
services is to develop a set of red flag procedures that help
identify companies using earnings management and other
deceptive financial reporting strategies. I have always been
surprised about how little knowledge of financial accounting
and financial reporting bankers and financial analysts have.
That is why I went back to school to get a Master of Ac-
countancy degree. Your first task will be to develop a set of
red flags. Then, I'd like you to back test them against com-
panies such as Enron, WorldCom, Qwest, Global Crossing,
etc. Start your red flag analysis with Enron. If the red flags
don't work for Enron, they probably won't work on any
firm. Contrary to what all the “sell-side” analysts said in
congressional testimony, I can't believe that no red flags ex-
isted in Enron's reported financial numbers!
SEAMUS: I am excited about your proposal to create a set of red
flags. Such a capability should enhance our research contract
proposals to the “buy-side” analysts and investors. Starting
with Enron should be very interesting since it was such a
high profile case.
Jon: Independent, unbiased, basic industry research and related
company research are fundamental to both our merchant
Barra partners is a private research, investment, and merchant bank-
ing partnership serving the needs of emerging growth companies. Its
capabilities include providing timely strategic research and advice;
raising private debt and equity financing; arranging mergers, acquisi-
tions, and divestitures; advising on financial restructurings; and valu-
ing businesses and corporate securities. It has engaged in transactions
with a valuation range between $15 million and $500 million. Its in-
dustry sector expertise has included biotechnology, medical devices,
wireless communications, energy, power generation, transportation,
recreational products, and financial services. Headquartered in San
Francisco, Barra has maintained small offices in Denver; New York;
Chicago; Dallas, Kuala Lumpur, Malaysia; and Chenni, India. Barra
currently has three managing directors, nine other full-time employ-
ces, and twelve independent contractors.
Barra was founded in 1997 by Mike Bock, managing director of
the merchant banking group at Barra. Prior to joining Barra, Mike
operated his own investment banking firm for twenty-four years, spe-
cializing in private equity investments in public companies, project
finance, and project development in the international power industry.
Prior to that, Mike was the director of corporate finance at Boettcher
and Company. Mike was a graduate of the U.S. Air Force Academy
and also earned an MBA from Harvard.
Jon Goodwin joined Barra in May 2001 as managing director of
strategic advisory services. Prior to joining Barra, Jon was a vice pres-
ident in the telecommunications investment banking group of Gerard
Klauer Mattison & Company in New York City. Before that, he spent
six years with International Capital Strategies (ICS), a New
York-based boutique investment banking firm providing private eq-
uity and merger/acquisition advisory services. Prior to ICS, Jon earned
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Enron Red Flags Case
75
a Master of Accountancy degree in 1992 from the University of Den-
ver. Jon had begun his financial services career in 1984 (after earning
an undergraduate business degree from the University of Denver)
with Capital Services Group, a Denver asset-based finance firm and
sponsor of tax-advantaged limited partnerships. Before he returned to
school in 1991, he had become vice president of syndications.
Seamus Hatch joined Barra in May 2002 with a sixteen-year
background in technology firms that did digital asset management,
web site management, data modeling, and business modeling. Prior to
that, Seamus was a director in the investment research department of
Hoare Govett, a UK-based investment bank. He started his career at
Andersen Consulting, specializing in the design of securities trading
systems in both London and New York. His undergraduate degree in
computer science and accounting was from the University of Man-
chester, England.
Barra's principals have extensive investment banking experi-
ence. Collectively, they have completed over 150 transactions with an
aggregate market value in excess of $3.5 billion. As a result, they have
developed close relationships with numerous strategic and financial
investors. More information on Barra partners may be obtained from
their web site: http://www.barrapartners.com.
and cash effective tax rates to help indicate financial reporting prob-
lems. Concerning Enron, a citizens' taxpayer group had alleged that
Enron had not paid any U.S. income taxes in the last three years. For
this effective tax rate comparison, Seamus made the following ex-
cerpts from Enron's 2000 10-K footnotes. For 2000, 1999, and 1998,
Enron's GAAP income tax expenses were $434 million, $104 million,
and $175 million, respectively, but its income taxes actually paid in
cash were $62 million, $51 million, and $73 million, respectively.
Seamus classified these emerging ratios into four categories: op-
erating cash flow, long-term debt solvency, effective tax rate, and eco-
nomic value added. Seamus realized that it was just as important to
understand why certain ratios did not work as red flags as it was to
identify the ones that did work. (See tables 1-3.)
From previous company research and investment banking expe-
riences, both Jon and Seamus believed that about 80 percent of a
company's success was having a good management team. They
thought the other 20 percent was having the technology and market-
ing to exploit business ideas and opportunities. Thus, they decided
that more Enron company background was needed before Seamus
started his red flag analysis.
TABLE 1. Irrational Ratios for Earnings Manipulation Detection
Financial Red Flags: Starting Point
Benchmarks
Nonmanipulators' Manipulators'
Mean Index Mean Index
Ratio Formula
Days' sales in
receivables
1.031
1.465
Gross margin
1.014
1.193
Asset quality
As a starting point for creating financial red flags, Seamus decided to
use the five "irrational” ratios from prior earnings manipulation re-
search. These five ratios were the most significant ones in detecting
1990s earnings manipulations, based upon a comparison of nonma-
nipulators' mean indexes to manipulators' mean indexes. Seamus also
decided to use eleven key “investor” ratios that were provided for
each company tracked by Yahoo Finance, the most heavily used finan-
cial web site. These ratios were grouped by Yahoo Finance into four
major categories: valuation, income statement profitability, manage-
ment effectiveness, and financial strength.
Also, from various financial press articles, Seamus had compiled
ten nontraditional or “emerging” ratios that various short sellers, mu-
tual fund managers, and other investors had used to flag financial re-
porting problems at Enron, Qwest, World Com, and other recent finan-
cial accounting scandals. For example, several analysts had advocated
a comparison of generally accepted accounting principles (GAAP)
(Accounts Receivable,/Sales)
(Accounts Receivable,-1!
Sales,-1)
(Sales,-1 – Cost of Sales,-1/
Sales,-1)/(Sales, Cost of
Sales/Sales.)
(1 – Current Assets, + Net
Fixed Assets,/Total
Assets)/(1 – Current As-
sets,-1 + Net Fixed
Assets,-1/Total Assets,-1)
Sales/Sales-1
Changes: (Working Capital –
Cash
Current taxes pay-
able) - D&A/Total Assets
1.039
1.134
1.254
1.607
Sales growth
Total accruals to
Total assets
0.018
0.031
Source: Joseph Wells, "Irrational Ratios," Journal of Accountancy August (2001): 80--83.
Note: D&A - depreciation and amortization,
Enron Red Flags Case
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TABLE 2. Key Ratios for Investing
Enron Company Background
Benchmarks
S&P 500
(year 2000)
Industry
Average
Ratio Formula
Valuation ratios
Price/Book
4.10
2 to 3
Book value
per share
In 1985, Houston Natural Gas merged with InterNorth, a natural gas
company based in Omaha, Nebraska, to form Enron, an energy com-
pany with a thirty-seven thousand mile interstate and intrastate gas
pipeline. In 1986 Kenneth Lay was appointed chairman and CEO of
Enron. He had a vision for Enron that went far beyond that of a tra-
ditional energy company. He understood that deregulation of the
energy business would offer new opportunities and hired Jeffrey
Skilling, an industry consultant, in 1991 to help take advantage of
them. Enron was a pioneer in trading natural gas and electricity and
by 1997 had become one of the largest natural gas and electricity
trading companies. Revenues increased from $9.2 billion in 1995 to
$100.8 billion in 2000, and its stock returned 500 percent over that
period.
4.10
2 to 3
Price/Earnings
35.70
20 to 25a
Common Share Price/
Book Value per Share
Total Stockholders'
Equity/Basic Common
Shares Outstanding
Common Share Price!
Diluted Earnings per
Share
Net Income [Common
Shares Outstanding +
Stock Options +
Convertible Common
Shares)
Common Share Price/Sales
per Basic Common
Share
Common Share Price!
Operating Cash Flows
per Basic Common
Share
Diluted earnings per share
35.70
20 to 25a
Price/Sales
TABLE 3. Emerging Red Flag Ratios
1.90
Ratio Formula
Benchmark
Price/Cash flow
OCF/Net Income
21.5
15.10
Income statement probability
Profit margin
Top-line growth
Operating cash flow (OCF) ratios
Quality of earnings
Quality of earnings before interest,
taxes, depreciation, and amorti-
zation (EBITDA)
Cash flow liquidity
Cash flow solvency
4%-8%
21.0
2.0
Net Income/Sales
Sales Change (Prior Year
to Current Year)/Prior
Year Sales
Net Income Change (Prior
Year to Current Year)/
Prior Year Net Income
OCF/EBITDA
OCF/Current Liabilities
OCF/Short- and Long-Term
Debt
5%-20%
20.5
Bottom-line growth
Long-term debt solvency
Sales comparison
Equity comparison
5%-15%
Management effectiveness
Return on assets
Return on equity
Long-Term Debt/Sales
Long-Term Debt/Stockholders'
Equity at Year End Market
Value
8%-12%
Net Income/Total Assets
Net Income/Total Stock-
holders' Equity
9%-16%
Effective tax rate
Generally accepted accounting prin-
ciples (GAAP) effective tax rate
Financial strength
Current ratio
(GAAP Current + Deferred In-
come Tax Expense)/Net In-
come before Taxes
Cash Income Taxes Paid/Net In-
come before Taxes
22
Cash effective tax rate
Current Assets/Current
Liabilities
Total Debt (Short-Term +
Long-Term)/Total
Stockholders' Equity
Debt/Equity ratio
Iconomic value added
Return on invested capital
20.50
Source: Yahoo Finance, the most heavily used financial web site.
a Benchmark: Industry average (1990s).
Net Income/Long-Term Debt +
Stockholders' Equity at Year
End Market Value
(calculated by Chanos for
Enron as 9%-12%)
Weighted average cost of capital
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In January 1997, Skilling was named president and chief operat-
ing officer of Enron. His strategy was to create an “asset light” com-
pany by applying Enron's trading and risk-management skills to
power plants and other facilities owned by outsiders. Enron would
become more like an investment bank than an industrial company
weighed down by tangible assets.
Skilling's strategy focused on expanding Enron's energy trading
expertise into a vast array of new commodities to sustain earnings
growth. He operated on the belief that Enron could commoditize and
monetize anything from electronics to pollution-emission tax credits
to advertising space. In August 1997, Enron expanded beyond energy
trading by introducing commodity trading of weather derivatives
(based on actual temperature deviations from 65 degrees for risk
management by energy companies). In July 1998, Enron paid $2.4 bil-
lion for a British water company for its new global water business. It
also had purchased a $3 billion power plant in India in the early 1990s
and a $1.3 billion power distributor in Brazil in July 1998.
Skilling developed the belief that older, stodgier competitors had
no chance. At an industry conference, Skilling told these competitors
that he was going to eat their lunch.” A banner in Enron's lobby
said: “The World's Leading Company.” Skilling was credited with cre-
ating a system of forced rankings for all employees, in which those
rated in the bottom 20 percent would be fired. Employees attempted
to crush not only outsiders but each other. They believed that they
could handle increasingly exotic risks without danger and often
traded just for the sake of trading, as opposed to using trading as a
part of a corporate strategy.
To maintain a high credit rating and raise capital for business ex-
pansion, Skilling hired Andrew Fastow, who subsequently became the
CFO of Enron. In a 1999 interview, Fastow explained that the key to
Enron’s trading business was the fact that “the counterparties who
enter into these contracts with Enron have to be able to take Enron
counterparty risk and, thus, Enron needed to have strong investment-
grade credit.” Fastow chose to maintain such a credit rating for Enron
not by the traditional methods of issuing equity (which would cause
dilution) or selling assets outright (since cash doesn't earn much). In-
stead, Fastow shifted debt off the balance sheet through special pur-
pose entities (SPEs) and other unconsolidated affiliates. He said: “We
had to be very creative but we're very conservative in our accounting
approach."
Prior to Fastow, Enron had used a publicly traded subsidiary to
raise off-balance-sheet debt. However, Fastow preferred private SPE
partnerships for this purpose because he said: “they were much more
cost-effective and flexible.” For such creativity, Fastow was given the
1999 CFO Excellence in Capital Structure Management Award,
cosponsored by the CFO magazine and Arthur Andersen. The award
guidelines were “to applaud strong and creative individuals who have
taken bold steps to add value for shareholders, employees, partners,
and/or customers."
By 1999, Enron had moved many of its assets and debt off the bal-
ance sheet into hundreds of SPEs and had approximately thirty-five
hundred subsidiaries and affiliates. In 1999, Enron created three new
private investment limited partnerships (SPEs), Cayman, Raptor, and
Condor, to be operated by Fastow. To help capitalize these SPEs,
Enron issued its own common stock in exchange for SPE note receiv-
ables. Subsequently, Enron increased these SPE note receivables and
its own earnings from a series of transactions with these SPEs.
For example, Enron had made a $10 million pre-IPO (pre-initial
public offering) or insider investment in Rhythms NetConnections, a
Colorado corporation that went public in early 1999. As Enron's in-
vestment increased in value by $290 million, Enron recognized this
holding gain as other revenue, using the mark-to-market investment
accounting method. However, pursuant to the typical pre-IPO secu-
rity lockup regulations, Enron could not sell this Rhythms stock for
two years, until early 2000. To hedge against the Rhythms stock price
going down after the IPO, Enron wanted to sell a put option, but no
investor would buy such an option. Thus, Enron forced the Cayman
SPE to grant a put option to Enron to lock in the Rhythms holding
gain. However, the Cayman SPE, capitalized primarily with appreci-
ated Enron common stock, did not have enough cash to cover the put
option unless Enron's stock continued to increase in value.
Fastow earned more than $30 million from managing these part-
nerships while still CFO of Enron. Enron's financial statements dis-
closed Fastow's SPE management arrangement as "a senior officer of
Enron” and did not disclose that such SPE partnership deals had
credit “triggers.” Such “triggers” would make Enron responsible for
the partnership debt if its stock price fell below a certain price or if
its credit rating dropped below investment grade.
Enron's management had developed a “culture of arrogance,” ac-
cording to outsiders who had dealt with the company. These managers