WRITE 6 PAGE Paper for Business Capstone NO PLAGIARISM

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Business Finance

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Assignment 3: Business-Level and Corporate-Level Strategies
Due Week 6 and worth 300 points

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

  1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  3. Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Identify various levels and types of strategy in a firm.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

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Hey there, i am finalizing on the paper. I will submit the final answer in the next 1 hour.Regards
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Running Head: Business-Level and Corporate-Level Strategies

Business-Level and Corporate-Level Strategies

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Business-Level and Corporate-Level Strategies

Business-Level and Corporate-Level Strategies
Introduction
The company’s failure or success is determined by the decision by the company to use a particular
level of corporate or business strategy. Most companies normally hire a manager whose role and
responsibilities involves determining the strategy type best fitting to the corporation. While some
companies start from a zero point, others normally have something within its plan requiring basic
improvement. The competitiveness of the company is essential so that the company is able to
effectively explore its strategies. The competitor to a corporation is a major factor affecting the
company’s best fitting strategy. A successful firm is built only after the corporation has identified
the best strategy. (Porter, 2008)
1. Starbucks, a company established in 1971 deals with coffee marketing. It is worth noting
that Starbucks is the largest houses for coffee in the world. The company specializes with
cold and hot coffee with pre-packed and pastries sandwiches. The company’s brand is
mostly purchased at grocery stores. Starbucks products include coffee drinks, ice cream
and bottled water. Starbuck uses a differentiation strategy as a primary strategy for
business- Level. Basically, the wish of the company is for customers to have expectations
that are more than just a cup of coffee. The purpose of Starbuck is creation of an experience
that is unique not just from the company’s gourmet coffee but also in terms of quality
services and store atmosphere. Moreover, the location of the stores is strategic so as to
ensure that close relationship exists between the company and its neighbors with the sole
objective of building a business environment that is not only long lasting but is also

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Business-Level and Corporate-Level Strategies
successful. It is also important to note that Starbucks are international and are increasingly
growing on terms of numbers. Howard Shultz, the CEO of Sta...


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