Qualitative Research Reports in Communication
Vol. 6, No. 1, October 2005, pp. 69 /76
Diabetes Management: An
Exploration into the Verbal Support
Attempts of Relational Others
Darlene K. Drummond
This research employed a message-centered approach to explore how women managing
diabetes through diet modification describe the support attempts of relational others
including family, friends, co-workers and health professionals. In-depth interviews with
30 women diagnosed with non-insulin dependent diabetes were conducted. From this
data, five speech acts that women with diabetes encounter when attempting to engage in
healthy eating behaviors were identified and illustrated: deterrence, indifference,
encouragement, compliment and temptation. The context and features of the acts are
dissected to better understand when an act is perceived as supportive or nonsupportive.
Keywords: Social support; Diabetes management; Diet
Many diabetics do not exercise regularly nor maintain healthy diets to lose the
weight necessary to acquire glycemic control (Glasgow et al., 1989; Wilson et al.,
1986). This is particularly the case for overweight, middle-aged women living with
diabetes (Wing, Marcus, Epstein, & Jawad, 1991). As a result, approximately 160,000
Americans die each year from diabetes and its related complications including heart
disease, stroke, blindness, kidney failure, and gangrene (Shortridge-Baggett & van der
Bijl, 1996). Nevertheless, several psychosocial factors like patient knowledge, previous
levels of adherence, perceived confidence in one’s ability to perform a behavior and
level of satisfaction with health care influence attempts to manage diabetes (Burke &
Dunbar-Jacob, 1995). One of the most salient and positively influential factors is the
availability of social support (Pham, Fortin, & Thibaudeau, 1996).
Darlene K. Drummond, Ph.D., is an assistant professor in the School of Communication, P.O. Box 248127,
University of Miami, Coral Gables, FL 33124-2105, USA (Email: dkdrummond@miami.edu). This paper is
based on the author’s doctoral dissertation completed at The Ohio State University in August 2000 under the
direction of Donald J. Cegala. An earlier version of the paper was presented at the November 2002 National
Communication Association Convention in New Orleans, LA.
ISSN 1745-9435 (print)/ISSN 1745-9443 (online) # 2005 National Communication Association
DOI: 10.1080/17459430500262216
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Darlene K. Drummond
Social support is a complex process of individual interpretation and interpersonal
negotiation of face guided by shared conventions for inferring messages about
support, acceptance, and autonomy (Goldsmith, 1992, 1995). The effects of received
or perceived support do not come about automatically through the mere issuance of
a supportive message but rather through interactants’ interpretations of messages
shaped by situational, conversational, and cultural contexts and their implications
(Burleson, 1982, 1984; Burleson & Samter, 1985a, 1985b). Support acts to bolster selfesteem and a sense of personal control by assisting an individual in changing either
the situation, or the meaning of the situation, or both (Thoits, 1986), and by
reducing uncertainty (Albrecht, Adelman, & Associates, 1987) while functioning to
inform, persuade, control, and instruct others (Samter & Burleson, 1984). Hence,
successful interactants are those who deploy discursive resources in ways that ease
respective and conflicting goals (Goldsmith, 1992, 1995; Goldsmith & Fitch, 1997).
Even though communication scholars have explored the concept of social support
in the context of health care since the 1980s, very few studies exist on the communicative aspects of this phenomenon in the context of chronic illness. None exist that
take a message-centered approach in investigating diabetes management. Therefore,
we are not informed about how social support is verbally enacted and with what
outcome for people with diabetes. An exploration into the communicative aspects of
social support in the context of diabetes management can benefit individuals living
with diabetes and their supportive others. For these reasons, the following research
question is posed:
How do women living with and trying to manage their diabetes through diet describe
the support attempts of relational others?
Inquiry Procedures
Through snowball sampling, 30 non-insulin dependent diabetic women, living in a
major metropolitan area of the Southeastern United States, were identified.
Participants included 17 African Americans and 13 European Americans between
the ages of 36 and 75 (M47). Most were employed, single but not necessarily living
alone, with household incomes above $20,000 per year. All were high school
graduates who believed that a healthy diet is helpful in controlling diabetes and
preventing long-term complications. However, most acknowledged that they did not
follow the diet suggested by their physicians. Each signed a consent form and
completed a personal information sheet. Then a semi-structured, 45 90 minute,
tape-recorded interview fashioned on the work of Schlundt, Rea, Kline and Pichert
(1994) was conducted (see Appendix). Participants were paid $20.00 each. Undergraduate research assistants transcribed the tapes and assisted in analyzing the
accounts utilizing the immersion and crystallization approach of Crabtree and Miller
(1999). All procedures were approved by a university institutional review board.
/
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71
Thematic Revelations
Acts of deterrence, indifference, encouragement, compliment, and temptation form
the basis of perceived support or nonsupport for women living with diabetes who
attempt to adhere to a self-care regimen that includes diet. The term, social support,
refers to the diabetic woman’s perception of caring and assistance in achieving her
goal through the reception of messages from relational others.
Deterrence
Routinely, women living with diabetes are discouraged from eating harmful foods by
family members, friends, co-workers and health professionals. As these relational
others speak, they use rule-like terminology like shouldn’t, don’t, can’t and not to
command the diabetic to not eat at all, or to avoid or cease eating a diabetesinappropriate food.
If I order something that I know I shouldn’t because I’m in a bad mood, my mother
will say, ‘‘Do you really think you should have that? You really should eat some
fruit, you know, get you some peaches or something.’’ If I say they got sugar in
them, she says, ‘‘Well, get you some Jell-O or something. You don’t need that piece
of pie. It’s not going to do you any good.’’ She always brings me back to reality.
‘‘You know what can happen . . . so stick with something good.’’
Study participants perceive these encounters as equally helpful or unhelpful. Deterrence is viewed as most helpful when diabetes-appropriate items are suggested, as in
the above situation, or when healthy alternative ways for preparing foods are
explained, or when family and friends advocate eating out in restaurants with a
variety of foods that suit everyone in the group. Making suggestions and/or asking a
question or a series of questions about what food items are appropriate, is interpreted
as a caring endeavor that communicates an interest in the continued well being of the
diabetic.
However, supportiveness is rarely perceived in situations where deterrence is
commanded and healthy alternatives are not offered or attainable. The command is
seen as impolite, offensive, or insensitive. One woman spoke of a meeting she had
with her dietician.
She told me what I could eat and what I should not eat. She told me to drink water
and eat rice. I told her that I don’t like this and she said, ‘‘Well, you need to change
your eating habits. You need to eat to live instead of live to eat.’’ And I told her but
I don’t like this stuff and I’m not going to eat it. I checked off all the stuff I didn’t
like and it didn’t leave anything to eat. She said, ‘‘Stay on it and come back to see
me.’’ I didn’t stay on it and I didn’t go back.
Usually, as indicated in the above accounts, acts of deterrence focus on the prevention
of negative behaviors like eating high caloric or sugar-dense foods. Nevertheless,
relational others also discourage diabetics from engaging in positive health behaviors
such as eating diabetes-appropriate foods and taking medication to control glucose
levels. Such encounters are always seen as non-supportive. For example, one
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Darlene K. Drummond
participant talked about how excited she was to have a friend who also had diabetes.
They had agreed to help each other with diet and exercise. After attending diabetes
education classes and learning about the ways they could eliminate or limit sugar in
their diet, they decided to shop for sugar-substituted items, but on their second or
third outing the following happened.
My diabetic girlfriend says, ‘‘I don’t even know . . . I don’t know why you buy that
stuff. I mean that’s not good. I don’t like that.’’
Indifference
Many times, relational others show a lack of interest in the health behaviors of
diabetics. A lack of interest is most often interpreted as non-supportive when one
holds back and fails to comment on the eating habits of the diabetic. Over and over
again, in anger and frustration, study participants stated, ‘‘They [family, friends]
don’t say anything.’’ Additionally, indifference occurs when relational others demonstrate a lack of attention to the needs of the diabetic.
I used to find recipes without sugar for carrot cakes and chocolate cakes and make
them for my [diabetic] father and I would try to find stuff that would replace the
things that he used to eat all the time. I don’t feel like people do that for me.
However, the indifference of others, especially in not commenting on eating behaviors, can be positive and supportive. This is a rare sign of support accomplished by
family members and through long-standing friendships. The diabetic may interpret
such silence as a recognition and endorsement of her judgment and as a validation of
her self-efficacy. Self-efficacy refers to a dieter’s belief in her ability to ‘‘organize and
execute the courses of action required to manage prospective situations’’ (Bandura,
1995, p. 2). Or, the supporter may simply be showing respect for the diabetics’ right
to make her own food choices.
They don’t say anything anymore after all these years. I think it is because they
recognize that these comments make me angry and they have seen an improvement
in the way that I make my own choices about diet.
Encouragement
Even though acts of deterrence and indifference are sometimes helpful as well as
unhelpful, acts of encouragement are consistently perceived as supportive. When one
has not yet accomplished her goals to lose weight, modify her eating habits, or
successfully monitor her glucose levels, support in the form of encouragement comes
primarily from health professionals. For example, one participant shared that she
often felt compelled to confess any ‘‘wrong doings’’ to her doctor at each visit. She
would sometimes treat herself to foods not included in her meal plan like her favorite
cookies, potato chips or eggnog. How did her doctor respond?
Qualitative Research Reports in Communication
73
She would say to me every time I went in practically, ‘‘You can’t be perfect. So if
something happened this week that you know you shouldn’t have done /it’s okay.
Think of it as you rewarded yourself for your other good days.’’ And that is
probably the one thing that keeps me going.
Supporters, whether health professionals, family members or friends, express confidence in the diabetic’s ability to accomplish short-term goals (e.g., eating healthy at a
specific meal) and/or long-term goals successfully (e.g., achieving one’s goal weight).
They express understanding for the difficulty that the diabetic undoubtedly experiences in maintaining long-term lifestyle changes, while focusing on the rewards of
adherence. In addition, some relational others who have also been forced to modify
their lifestyles as a result of various illnesses such as diabetes and hypertension do not
just ‘‘talk the talk’’ but consistently model appropriate dietary behaviors which the
study participants find supportive.
Compliment
When I lost the 40 pounds, everyone would say, ‘‘Gosh, you look great!’’ They
would tell me that my skin was even glowing because I was eating so healthy. The
people I work with would say, ‘‘Wow, that diet plan is really great!’’
Like acts of encouragement, expressions of praise are perceived as helpful by women
living with diabetes. Acts of encouragement generally occur during the process of
change (e.g., learning healthy cooking techniques) but cease when long-term goals are
achieved. However, compliments are perceived as helpful throughout the process of
change as the diabetic achieves both short term (e.g., losing the first 10 pounds) and
long term goals (e.g., reaching one’s goal weight). Once she has successfully
controlled her weight, changed her diet, or controlled her glucose level, relational
others notice and make statements acknowledging these accomplishments. These
compliments function to boost the diabetic’s self-efficacy and thereby reinforce good
self-care behaviors.
Temptation
Encouraging others in their efforts to change their lifestyle and complimenting small
and large accomplishments is supportive. However, unhelpful are remarks made by
relational others that entice or invite one to eat foods outside of a prescribed diet.
My friend said, ‘‘But I can’t have a drink if you don’t have one. After all it is your
birthday. Go ahead and have one. This is a special occasion. One little glass of wine
won’t hurt you. One little sip of this drink isn’t going to hurt.’’ And it was difficult
to argue back to that.
Central to the act of temptation is a declaration by the relational other of no harm to
the diabetic if she indulges just a little. Many of these encounters feature an outright
accusation or implication that it is the relational other that will be harmed if
the diabetic does not comply with the request. In the above account the friend is
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Darlene K. Drummond
implying that s/he will not be able to enjoy the pleasure of an alcoholic beverage if the
diabetic does not participate in this social activity. Such acts may serve to undermine
the diabetic’s self-efficacy, encourage unhealthy eating behaviors and result in negative health outcomes.
Discussion
Clearly, diabetics are bombarded with various types of messages that either support
or undermine their efforts to lead a healthier lifestyle. While acts of encouragement
and compliment are often perceived as supportive; acts of deterrence, temptation and
indifference are potentially hazardous to the psychological well being of those
struggling to improve their lives. Therefore, health communication scholars need to
investigate further the contextual elements of these interpersonal communication
encounters.
The finding that health professionals compliment and encourage as a sign of
support bolsters the conclusions of previous studies (Dunkel-Schetter, 1984; Dakof &
Taylor, 1990) that physicians’ actions perceived as helpful are along the esteem/
emotional dimension. Because diabetics are susceptible to relapses in healthy dietary
behaviors, they need feedback about how they are doing. Supportive messages like
encouragement and compliments function to reinforce good self-care behaviors
thereby enhancing self-efficacy. Plus, supportive acts of deterrence that question the
diabetic’s food choices, engages the diabetic in a reasoning process while simultaneously making apparent the supporter’s and diabetic’s shared desire for positive health
outcomes (Brown, Stewart, & Ryan, 2003). Thus, in adapting new health behaviors,
the diabetic does not simply adopt ready-made habits, but acquires the cognitive and
behavioral tools necessary to motivate long-term life-style changes through sustained
effort.
Additionally, non-supportive messages, whether acts of temptation, deterrence or
indifference, lack person-centeredness. Person-centered messages ‘‘reflect an awareness of and adaptation to the subjective, affective, and relational aspects of communicative contexts’’ (Zimmermann & Applegate, 1992, p. 243). However, messages that
lack person-centeredness deny individual perspectivity by condemning or ignoring
the specific feelings that exist for the diabetic. Such messages attack the self-concept
of the diabetic and fail to provide a rationale for adherence, an opening for further
discussion, or a way out for her. In addition, these non-supportive messages function
to undermine self-efficacy by negatively impacting the diabetic’s belief in her own
ability to follow through with the medical prescriptions of her doctor. The result is
ineffective coping strategies.
Numerous factors can impact whether or not a message is perceived as supportive.
Most of the participants in this study were single women living with female relatives.
These family members expressed deterrence that was evaluated consistently as helpful
by the diabetic; while acts of deterrence and temptation by non-friendly co-workers
were consistently framed as least supportive. Such findings underscore those of
previous studies that suggest support from immediate family members and caring
Qualitative Research Reports in Communication
75
friends is most specifically associated with positive health outcomes (Albrecht &
Goldsmith, 2003). These findings also suggest that the influence of relationship type
on the effectiveness of support is an area worthy of continued study.
In conclusion, relational others, including family, friends, co-workers, and health
professionals can make a difference in the lives of diabetics by encouraging them,
complimenting them, and deterring harmful eating behavior. Communication scholars
can make a difference by continuing to examine the contextual and structural components of support attempts.
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Appendix
Interview Questions
Scenario 1 : You get together with friends late one evening to play cards. One friend suggests
calling out for pizza. You feel that you really should not snack because you have already had
supper. However, you are tempted because pizza has always been one of your favorite foods,
but because it is late, another friend suggests fruits, and vegetables with some dip. The others
agree. You eat the fruit and vegetables and are content.
Have you ever felt like that? Tell me what happened. What did ________ say to you that
you feel helped in the situation? (Probes: Where did this happen? When? Were there
other people around? Is this person a relative, friend, coworker or what? Anything else
like this ever happen? If so, what? Why do you think the message affected you like it did?
What else does this person do to support you?)
Scenario 2: You try to follow your meal plan but you are sometimes discouraged
because no one supports you in your efforts. For example, no one in your family
seems to notice that you have lost weight. You feel that no one understands how you
feel and how hard you try. Sometimes you feel like it’s not even worth all the trouble.
It is a week after that huge Christmas dinner when you proudly ate only one small
serving of everything. Today the family is having its New Year feast and you eat as
much as you want. Your sister can not resist commenting on how much you are
eating. You feel bad.
Have you ever felt like that? Tell me what happened. What did __________ say to you
that you feel was not helpful in the situation? (Probes: Where did this happen? When? Is
this person a relative, friend, coworker or what? Were there other people around?
Anything else like this ever happen? If so, what? Why do you think the message affected
you like it did? What else does this person do that is not helpful to you?)
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