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trbetvnobl91286

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Business Finance

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1. Begin by perusing the Prizm Premier interactive tutorial (Links to an external site.)Links to an external site..

You’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point.

2. Visit the Prizm Premier Lifestage Groups page (Links to an external site.)Links to an external site. and determine the following:

The lifestage group and segment that best matches you
How common your segment is where you live
Where you could move to find more of "your people"
How to do all that? Our step by step Prizm Premier Tutorial (Links to an external site.)Links to an external site. reveals all.

3. Create a promotion from your mentor marketer to target your segment.

Imagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.
Feel free to package products or services together.

4. Publish a post to the forum below containing the following...

Your Premier Prizm lifestage group
Your Premier Prizm segment and the characteristics driving your choice
The “popularity” index of your selected segment where you live
The high indexing area for your segment that you've chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction).
Your segment specific targeted promotional offer and rationale

Tags: #business #marketing

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