InstructionsFor this deliverable, you will come up with a hypothetical business that you create a business Facebook page and corresponding email template letterhead. You will then use Screencast-o-matic to present these marketing visuals and explain your design intention.Create a Facebook page for your business. Include a cover photo, profile picture, and at least three posts that include visual images. You can use free stock images, just be sure that you are using images with a purpose that intentionally present the molded perception and message of the brand and the target audience it hopes to reach. Provide a description of the company in the “About” section. (This mock Facebook page can be deleted after you have inserted it into your Screencast-o-matic presentation.Create a Letterhead that can be used for emails or actual letters. This should also be visually cohesive to the brand’s other visual imagery from their social media presence and designed to intentionally reach their target audience and create an intentional perception.Create a Screencast-o-matic presentation to discuss these designs. Create a 3-4 minute (maximum) presentation that presents your Facebook page and letterhead. Explain the following in your presentation:Who is the target audience for your business/brand? What types of visual images appeal to this target audience? Why?How are the images presented intended to persuade the audience into accepting a specific perception of the brand?How are the two pieces of visual communication (the Facebook page and the letterhead) cohesive in nature? Why is a visually cohesive presentation in all business communication important for a brand?

For this assignment please read below: Scenario Madrid and Berne is a top-rated accounting firm with offices in Phoenix and Tucson. Madrid and Berne wanted to provide bookkeeping as an additional service to its clients. It hired Joan Newman Business Services, with offices in Phoenix, Flagstaff, Tucson, and Yuma, to perform contract bookkeeping services for Madrid and Berne clients who requested and needed such services. Madrid and Berne entered into an independent contractor agreement with Joan Newman Business Services. The contract stated that Joan Newman is an independent contractor and agrees that her business is an independent contractor of Madrid and Berne. After entering into the agreement, Joan worked solely on jobs assigned by Madrid and Berne and was paid a commission for the work. The commission was based upon the fees determined by Madrid and Berne and paid by the clients to Madrid and Berne. Joan was paid on a weekly basis. She used available and unused office space at Madrid and Berne, along with Madrid and Berne's equipment and supplies. This arrangement made it easier for clients to utilize Joan's services and be familiar with the offices. Madrid and Berne reviewed Joan's work and returned faulty work to her for corrections before delivering the completed work to the clients. Assignment In a 500-750 word paper, apply what you have learned about the distinctions between employees and independent contractors to the scenario by discussing the following. IntroProvide an explanation of why it is important to know the distinctions between employees and independent contractors when operating a business.Discuss the key factors for determining Joan's employee classification using the concepts that have been presented so far in the course and your own research relevant to the scenario.Using the rules for distinguishing between employee and independent contractor, discuss whether Joan's designation as an independent contractor was correct, and justify your designation by citing laws and federal regulations. In an additional 250-500 words, discuss the following from a Christian worldview perspective. One ethical issue or dilemma the scenario presents for Madrid and Berne and strategies for addressing the issue or dilemma. One ethical issue or dilemma the scenario presents for Joan Newman and strategies for addressing the issue or dilemma. Prepare this assignment according to the APA Style Template that’s been attached. We can only use our textbook for references, IRS website (I added a picture below that will be helpful), and The Society for Human Resource Management. Text book access; https://viewer.gcu.edu/uuq7VbChapters 18 and 19 Username: Kmckenzie4 Password: Ashtonjm@13IRS Website: https://www.irs.gov/SHRM website: https://www.shrm.org/pages/homepage-beta.aspx?utm_expid=.77xVe74dQR2XlLv4A4VK8A.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F