business introduction

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anvs10

Business Finance

Description

Business model and business plan with outline

A. Cover and Executive Summary

  • Cover presents name of company, title (“Business Plan”), name of student, date and contact information. (FOR A TOTAL OF 5 DISTINCT PIECES OF INFORMATION)
  • The executive summary is a one-pager presenting at least one relevant information from each (customer segments, value proposition…all the way to additional metrics) of the thirteen (13) factors (customer segments, value propositions, channels, customer relationships, key activities, key resources, key partners, ethics and social responsibility, cost structure, revenue streams, public relations and advertising, social media, and additional metrics) covered on the business plan.

* * * This is the part of the plan you do last after all have been done. * * *

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BUSINESS PLAN POWERED BY GUS 1 Business Plan – Steps & Grading Rubric FALL 2017 Prof. Gustavo Demoner Points Possible Factor A. Cover and Executive Summary 1. Cover presents name of company, title (“Business Plan”), name of student, date and contact information. (FOR A TOTAL OF 5 DISTINCT PIECES OF INFORMATION) 2. The executive summary is a one-pager presenting at least one relevant information from each (customer segments, value proposition…all the way to additional metrics) of the thirteen (13) factors (customer segments, value propositions, channels, customer relationships, key activities, key resources, key partners, ethics and social responsibility, cost structure, revenue streams, public relations and advertising, social media, and additional metrics) covered on the business plan. 20 80 * * * This is the part of the plan you do last after all have been done. * * * B. Target Customers - Segments 1. List the customer segments the company caters to. 2. Detail each of the customer segments, explaining unique characteristics of each. Who are we solving a problem or fulfilling a need for? Who are the customers specifically? 3. Explain how the value proposition matches those needs. 4. Present two (2) ideas to exceed customers’ expectations. C. Value Propositions (for this plan, when I refer to products or services, I am actually referring to the ONE product or service you chose for this plan) 1. Present your goals for the company’s products/services, and explain if those are addressing specific problems, opportunities or challenges (what I mean is that you 50 150 50 50 50 make it clear what need is the product solving for the client). 2. Clearly introduce the company’s products/services (Here you give as much 50 information as possible about the ONE product or service chosen). 3. Explain how the product(s) or service(s) match or exceed customer needs, or are perceived as better or having more value that its competitors. 4. List and explain the company, products or services strengths, weaknesses, opportunities and threats (SWOT analysis). a. Explain why those are strengths, weaknesses, opportunities and threats for each of the top 3 competitors. 5. Recommend at least two (2) ideas, tactics and strategies for helping you achieve EACH of your goals. 50 80 70 * * * AFTER FINISHING FACTORS ‘D’ THROUGH ‘N’, EACH TIME, UPDATE SWOT. * * * D. Revenue Streams and Pricing 1. List how the company is generating revenue today. If a new startup, your anticipated revenues. Regardless of new or existing, show projections of revenuecosts-profits. 2. Present your recommendations with at least three (3) ideas in details, of how the company can increase its revenue with existing customers, new customers, existing products, new products, existing sales model and new sales models, existing segments and new segments, existing channels and new channels, and others. 3. Present your detailed pricing strategies, and explain how those compare with your competitors. E. Channels 1. Present the channels most favored by the target customers. 2. Detail one idea to use other channels, another idea to maximize the return of existing channels, and one more idea to create new ones. (3 ideas in total here) 170 130 200 80 170 2 F. Customer Relationships 1. Demonstrate how you calculate your customer lifetime value, and show the numbers. Explain. (I will explain about this one in detail) 2. List how the company is currently attracting customers, keeping and increasing sales to existing customers. 3. Present two (2) ideas to sell more to clients in each of the target segments, two (2) ideas to get them to come back for more or reward them to buy often, two (2) ideas to give advantages for bringing more clients and sharing their experiences, and two (2) ideas to attract new clients. G. Key Activities 1. List a minimum of five (5) activities required by the value propositions - those fundamental for maximum satisfaction. a. Present at least one detailed opportunity to maximize the return with each of the key activities listed, and create two (2) new ones. 2. Present all current MOTs (moments of truth) – those moments where the customer or prospect gets in touch with the brand, company, product, service, employees and any content mentioning those -, identifying which ones to keep or abandon, and creating a minimum of three (3) new ones. H. Key Resources 1. Identify at least three (3) key resources (suppliers, etc..) required by the value propositions - those that are fundamental for the company’s success. a. Present your recommendations with at least two detailed opportunities to maximize the return, or create strategic partnerships to reduce costs and increase efficiency. I. Key Partners 1. List all key partners, those who are crucial for the company’s success. 2. Present at least three (3) detailed ideas of opportunities for maximizing return with current key partners, as well as new ideas for increasing returns with new partners. Remember to identify all new partners suggested in details. J. Social Causes 1. List all causes officially supported by the company, and as much detail about its involvement as needed for readers to understand. 2. Present your opinion on the current efforts in ‘I-1’ above, and your recommendations for strategically take advantage of social causes from a marketing perspective. K. Cost Structure 1. List the top five (3-5) most important costs in the business model in order of importance. 2. Present your recommendations with at least three (3) new ideas to maximize results with creative ways to address the opportunities identified within the cost structure. Examples of that would be to bring on new partners, substitute or replace key resources, outsource, change location, and others. Be sure to always detail your recommendations for implementing each idea. 100 100 100 150 50 100 200 150 150 150 450 150 150 3 L. Calculate Breakeven Point 1. In order to calculate your company's breakeven point, use the following formula: Fixed Costs ÷ (Price - Variable Costs) = Breakeven Point in Units In other words, the breakeven point is equal to the total fixed costs divided by the difference between the unit price and variable costs. The denominator of the equation, price minus variable costs, is called the contribution margin. After unit variable costs are deducted from the price, whatever is left — the contribution margin — is available to pay the company's fixed costs. 2. An Example of Finding the Breakeven Point XYZ Corporation has calculated that it has fixed costs that consist of its lease, depreciation of its assets, executive salaries, and property taxes. Those fixed costs add up to $60,000. Their product is the widget. Their variable costs associated with producing the widget are raw material, factory labor, and sales commissions. Variable costs have been calculated to be $0.80 per unit. The widget is priced at $2.00 each. Given this information, we can calculate the breakeven point for XYZ Corporation's product, the widget, using our formula above: $60,000 ÷ ($2.00 - $0.80) = 50,000 units What this answer means is that XYZ Corporation has to produce and sell 50,000 widgets in order to cover their total expenses, fixed and variable. At this level of sales, they will make no profit but will just break even. M. Public Relations and Advertising 1. List the company’s current advertising choices (minimum of three – it means what types of advertising channels it uses more frequently). a. Recommend three (3) more effective ways of advertising. Remember to be specific and justify. 2. Present your detailed recommendations with at least five (5) new ideas to increase sharing of the company’s sales, promotions and marketing campaigns in general. N. Social Media 1. DETAIL 5(five) ideas for using EACH of the applicable social media channels YOU RECOMMEND. Link those to the goals. Specify frequency of posts… O. Additional Metrics 1. Present YOUR TOP TEN(10) metrics for managing your biz. Examples can be ‘sales per social media channel’, ‘sales per square footage’, ‘sales per employee’…. 3. Explain how each of those ten (10) metrics are calculated, and what their readings mean. P. Spelling (50), Grammar (50) and Organization (50) TOTAL 100 100 150 150 400 100 100 150 5000 Note: I will explain all in class. 4
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Running head: BUSINESS PLAN

1

Business Plan

Institution Affiliation
Instructor’s Name
Student’s Name

Course Code

Date

BUSINESS PLAN

2
Business Plan

American Express Company
Executive summary
Sudden dramatic changes in the travel prices by different businesses has caused a
significant breakdown in most organizations whose mission and vision did not foresee the near
future. At American Express we are happy to inform our stakeholders that the company is still on
course and is aiming to improve the services and products offered in different capacities. The
year 2017 has been steep for business; demand has been high for improved customer services.
Due to this demand, many companies have decided to get serious and restructure their systems to
fit in the future.
The company targets customers are the middle-class level citizens located in the United
States and in European countries. Due to increased use of electronic payment, a majority of the
customers are considering the use of digital travel cards that make their transactions quick and
first. The value propositions for this plan of introducing a digital smart card will be based on the
company’s ability to finance and promote growth. Additionally, this process will have a clear set
of revenue stream and pricing for the new digital smart card. The channels that will be used
include internets and social media platforms. Again the company will ensure positive customer
relationship is maintained across all the departments and service areas. The key activities will
aim to set a well-laid structure for improved service delivery using minimum resources with the
key partners of the company. Consequently, the firm will invest in a program that will help the
firm to determine the social causes for reduced usage of the digital travel cards by determining
the cost structure, breakeven point and the public relations put in place.

BUSINESS PLAN

3

It is important to establish a strategic plan to ensure the business remains competitive in this
industry. American Express competitors are in the run to ensure they tap into the growing market
in Africa, but the company has already laid plans to introduce and expand the market in Africa in
the next two months.
Target customers
The company target customers are based in the U.S and Europe and an emerging market
in Africa, however, the firm has established a close relationship where the managers have set
mechanism that helps grow the company product and gain market. Currently the group that is
targeted is aged 18-45 years, due to increasing technological change and use of digital
equipment’s, Introducing the digital smart card will help ease customer travel transactions and
payment process, card works like a credit card but with more advanced services, that is,
booking tickets as well as payment for hotels and restaurant services (Shaw, 2015) The
customer’s expectations are exceeded by the cost incurred to obtain the card. This is because the
card will be issued freely and se...


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