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Economics

Description

Current Market Conditions Competitive Analysis

Instructions:

Purpose of Assignment

The student will contemplate, imagine, and sketch revenue and cost curves on which firm behavior is based. The student will utilize these revenue and cost curves to determine the behavior of their chosen organization in the market served. The student should use the model of supply and demand to explain factors that could affect demand, supply and prices. The student will determine various factors that could affect their organization's total revenue and total cost. The student will recommend actions the firm could use to maximize their profit and their presence in the market served.

Assignment Steps

Scenario: You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products.

Research an organization and a product produced by that organization in which an analysis can be conducted.

Write a 1,750-word analysis of the current market conditions facing your product, making sure you address the following topics:

  • Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.
  • Explain the factors that will affect demand, supply, and prices of that product.
  • Examine factors that will affect Total Revenue, including but not limited to price elasticity of demand, product differentiation, mutual interdependence of competing firms, any comparative advantages and international trade opportunities.
  • Examine factors that will affect Total Cost, including but not limited to factors that influence productivity, various measures of costs, including opportunity costs that are implicit, and difference between the long run and short run, externalities and government regulatory policy
  • Summarize impacts of factors affecting Total Revenue and factors affecting Total Cost on marginal revenue and marginal cost
  • Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product.

Be prepared to provide a two-minute recital of interesting and important lessons from this assignment.

Cite a minimum of three reliable and authoritative reference sources from the University Library in addition to your textbook or any other data sources. The textbook and data sources should always be cited and included in the reference list.

The student should do research of reliable and authoritative reference sources to generate either recent or historical "real world" examples of concepts, institutions, events, and trends that are relevant to the topics listed above. Hypothetical or simple story-like examples are welcome, but should be supplemented with "real world" examples.

Students should use research articles from peer-reviewed journals, trade periodicals, government reports, research institute reports, reliable blogs, newspapers and magazines with coverage of business and economics, and other worthwhile sources.

Some internet sources are to be avoided as primary reference sources: www.investopedia.com, www.wikipedia.org, and any other dedicated "economics information" website like www.khanacademy.org, www.amosweb.com, www.netmba.com, www.chegg.com, www.quora.com, www.tutor2.net, www.quickonomics.com, www.economicshelp.org, and other online economics and business encyclopedia or dictionaries. These can supplement the textbook only. (Of course, if you use these websites, you must cite them and include them in your reference list.) Penalties will be assessed if these are used instead of the textbook. (As you can see, the instructor is familiar with these and others. Please read the Mankiw textbook (he is in the top 40 worldwide which is the top 10% of all economists; see https://ideas.repec.org/top/top.person.all.html ).)

Format your paper consistent with APA guidelines.

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Explanation & Answer

Attached.

Running head: COCA-COLA’S COMPETITIVE ANALYSIS

COCA-COLA’S COMPETITIVE ANALYSIS
Name
Institutional Affiliation
Instructor
Date of Submission

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COCA-COLA’S COMPETITIVE ANALYSIS

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Introduction
The Coca-Cola Company is one of the best renowned soft-drink manufacturing
companies. Having been in the industry for a long period of time, the company has pushed its
way through many challenges to become the biggest selling beverage company. It produces
several merchandises including Coca-Cola, Sprite, and Fanta. Other than soft-drinks, the
company also produces other products including water and juice products. The Coca-Cola
Company also maintains a framework under which it ensures eminence of products and a
continued preservation of its outstanding public image. The company’s most prevalent brand is
Coca-Cola. With many economic forces, the product has faced hard limitations over the years
but still maintained a positive drive to a successful future in the market. The product’s thriving is
not only attributed to apt decision making but also to pertinent managerial structures in the
company. With the present competition from other cola products such as Pepsi, Coca-Cola has to
enact a strategic plan to sustain itself in the market. In this paper, a competitive market analysis
of the soft-drink will be articulated, with specific consideration to current market conditions.
Market structure
Coca-Cola operates in an oligopoly market structure because there are only a few large
beverage production companies in the market. The drink is commonly sold in stores, vending
machines, or even restaurants. Even though Coca-Cola is an international company, it only faces
competition from other few large firms such as Pepsi Cola, Nestle, and Pran. In the US, Pepsi
Cola's core soft-drink, Pepsi, gives Coca-Cola significant competition in the market
(Puyavankara, 2007). Historically, the two companies have been on rivalry, and this has led to
significant organizational enhancements by the Coca-Cola Company. For instance, the 1975’s
“Pepsi Challenge” which aimed at establishing a competitive environment between Pepsi and

COCA-COLA’S COMPETITIVE ANALYSIS

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Coca-Cola, was a key strategy in the development of Pepsi’s market share (Hymson, 2011).
Since the results of the conducted blind tastes were broadcasted on live television, many people
preferred Pepsi over Coca-Cola, which was a significant milestone in the development of Pepsi
Cola. This is just an elementary example of the competitive environment that Coca-Cola faces in
the market. Other than Pepsi, there are a number of other competitive drinks which have been
formulated and distributed all over the world, and that demands better competitive strateg...


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