Signature Assignment

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Gngn77338

Writing

Description

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

  • Evaluate the internal and external environments of your selected company using an environmental scan.
  • Analyze the competitive advantage of your selected company.
  • Evaluate the strategies your selected company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

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Explanation & Answer

Attached.

Outline
Introduction
Body
Conclusion


Running head: SAMSUNG ELECTRONICS

1

Samsung Electronics
Name
Institutional Affiliation
Date

SAMSUNG ELECTRONICS

2
Samsung Electronics
Introduction

Samsung Electronics Co. Ltd. is a South Korean multinational company that is specified
in the field of electronics. Founded in 1969, the firm is headquartered in Suwon South Korea. It
has a diversified level of operation in that it one of the largest chip makers and a leading
company in the information and technology. It has also been among the lead companies in the
production of lithium-ion batteries, semiconductors, hard drives and flash memory and
smartphones.
External and Internal Environmental Scanning
Environmental scanning is essentially a situation whereby a company evaluates
information about the occasion, patterns of behavior, product trends and their relationships
within its external and internal environment (Choo, 1993). The vitality of this process is that it
helps the managers to design and establish strategies that will keep the company above their own
competition in terms of performance and success (Beal, 2000). As a company, therefore,
Samsung is bound to conduct environmental scanning in order to hone its performance above its
direct competitors such as apple and LG. this will allow the company to effectively keep a higher
competitive advantage above them.
Samsung amongst the popular telecommunication in the world, leading to the advanced
innovation of smartphone devices, TVs, cameras and other electronic devices. By consideration,
it has been termed as the first company that has innovated the first slimmest notepad in the world
and the pioneer company to produce dual-screened smartphones. Additionally, the company has
...


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