Corporate Executive Memo

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yvggyrzbaxrl

Business Finance

Description

Write a 1,050- to 1,400-word executive memo regarding sustainability methods within your firm or one with which you are familiar. Assume that the CEO has asked you to evaluate the firm based on the following criteria and make recommendations for improvement to an executive committee regarding potential changes the organization may face in the near future.

Include the following points in the executive memo:

  • Analyze the relevance of your chosen company's mission and vision statements so that they provide a unified message regarding sustainability and the types of change that may be appropriate.
  • Describe methods used by the organization to measure and monitor sustainable actions by the firm.
  • Analyze the internal and global challenges that management must weigh before deciding on sustainable changes.
  • Determine the types of change your organization could experience, and evaluate the cost of these changes.
  • Identify financial programs and tools that can help support the "triple bottom line concept", and explain how these can best be utilized by the company.
  • Recommend to the executives which changes might be best to pursue. Provide rationale on your choice of the type of changes.

Format your paper consistent with APA guidelines

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Explanation & Answer

Attached.

Outline
Introduction
Body
Conclusion


Running head: CORPORATE EXECUTIVE MEMO

Corporate Executive Memo
Name
Course
Institution
Professor
Date

1

CORPORATE EXECUTIVE MEMO

2

To: Stephen James Easterbrook, McDonald’s CEO
From:
Date:
Subject: Analysis of sustainability changes that McDonald’s is likely to experience and
recommendations on how the executives should decide on the best changes to pursue for
the overall benefit of the company.
The relevance of the mission and vision of McDonald's to its sustainability and the types of
changes that are appropriate
McDonald’s is an American restaurant dealing with fast foods and has franchises (36,
900 outlets) all over the world and is regarded as the largest restaurant chain in the world by
revenue as it serves over 69 million customers every day. It is best known for its hamburgers it
also offers French fries, cheeseburgers and soft drinks. The mission of McDonald's brand is, "To
be our customers' favorite place and way to eat and drink." For the achievement of this mission,
all the operations of the company all over the world are well aligned and based on a global
strategy known as Plan to Win that relates on exceptional and satisfying customer experience
through its products, people, price, place, and promotion. McDonald's vision is, "To become a
modern, progressive burger company delivering a contemporary customer experience.” On its
vision, McDonald’s aims at ensuring that it gets the brand where it needs to be today and do all it
takes to be where their customers expect them to be tomorrow (Epstein & Rejc, 2014).
Despite the fact that McDonald’s has been very successful over the years, it faces various
challenges that may hinder its sustainability in the fut...


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