20/05/2018 Assignment 2: Group report Teaching period 1, 2018 MGT30005: Strategic Planning in Dynamic Environments Assignment 2: Group report Word/time limit: 3500 (+/­ 10%) excluding Executive Summary and Reference list Weighting: 40% Due date: 5pm AEST Friday 1 June 2018 (Week 11) After you have read this information, head over to the Assignment 2 Q&A discussion board to ask any questions and see what your peers are saying about this assignment. Assignment overview For this assignment, your team will create a report about the strategic position of a real­world company. There is a purpose to structuring this assignment as a team project. Managing projects as a group, including dividing tasks and setting timelines, is an essential skill in most business environments, and certainly in any project or leadership roles. Related learning outcomes This assignment assesses the following unit learning outcomes: 1. comprehend and critique theories of strategy in a fast changing business environment https://swinburneonline.instructure.com/courses/243/assignments/1860 1/12 20/05/2018 Assignment 2: Group report 2. research, identify and utilise relevant strategic management concepts, frameworks, tools and techniques to develop, evaluate and communicate organisational strategies and evaluate their effectiveness 3. analyse an organisation's internal and external environment to understand the nature of competitive advantage at both business unit and corporate levels 4. develop a business case for a new initiative that displays clear alignment with organisational strategies 5. demonstrate a capability to conduct research in diverse teams concerning planning in complex and turbulent environments. Assignment details Ge ng started 1. Form teams of 3­5, by the end of Week 4. 2. Choose one of the following companies for your report: Woolworths Limited Myer BHP Billiton 3. Complete your team charter as indicated in the Week 5 activity. Then, research and prepare a report as indicated below. Researching your report Please make sure that you do extensive research and collect all necessary information to write your report. You must collect recent information from: your company's website daily newspapers academic journals https://swinburneonline.instructure.com/courses/243/assignments/1860 2/12 20/05/2018 Assignment 2: Group report business reports (optional). Emphasis on academic journals of at least 10 references. Your report should show that you have read widely. Please keep in mind that it is impossible to produce an acceptable report if you have not researched widely. Some have failed the assignment because of lack of sufficient research, so it is important to start work on it early. Structuring your report 1. Provide an executive summary. 2. Write an introduction including: a. a brief discussion on the background of the company you have selected b. a list of major players c. key recent changes in the industry of your chosen company 3. Provide an external analysis: macro­environmental analysis and industry analysis 4. Provide an internal analysis: core competencies 5. Identify main strategies: a. Identify the main features of the company's strategies. b. Critically analyse the main elements of its strategies. 6. Strategy implementation: critically analyse how your company implements its strategies to achieve intended goals. 7. Key challenges: Discuss challenges in the context of current business environment with appropriate examples. 8. Long­term recommendations: Make recommendations for the firm's future strategic development in light of your previous analysis. 9. References: a. Use the Swinburne Harvard referencing system. b. Correctly structure your reference list (alphabetically, not numerically). Commonly asked ques ons The executive summary, the team charter and the reference list are not included in the word count. Headings and in­text citations are included in the word limit. https://swinburneonline.instructure.com/courses/243/assignments/1860 3/12 20/05/2018 Assignment 2: Group report Words in tables and diagrams are counted as well, but tables and diagrams should not drive the analysis. Instead, tables should provide summaries of what is contained in the body of the report. Write your analysis in the sentences and paragraphs. In the past, some students have asked how many resources they need to show that they have read widely. It is important for you to learn to gauge how many references you will need to cite in a given piece of writing. Consider, as you begin this assignment, how many claims you will make, and how you will support those claims. How many references do you think is appropriate for a 3500­ word assignment? Team charter This is a group activity, so all individual members must actively participate. The team charter you develop during the Week 5 activity is an essential part of dividing tasks and setting timelines as a team. It should be appended to your report. The eLA reserves the right, if appropriate, to allocate a different mark to any individual within the team who does less than their fair share towards a team­related assignment. Suppor ng resources The following resources will assist you with completing this assignment: These are not required resources for your assignment. Rather, they are here to help you as needed in completing your task. Teamwork resources The Portal's Study resources you with teamwork, including: (https://portal.swinburneonline.edu.au/study­resources) section contains a range of tools for helping Team charter (WORD 60 KB) Tips for successful teamwork (https://portal.swinburneonline.edu.au/study­resources/tips­successful­teamwork) Dealing with team conflict (https://portal.swinburneonline.edu.au/study­resources/dealing­team­conflict) Missing team members. (https://portal.swinburneonline.edu.au/study­resources/missing­team­members) https://swinburneonline.instructure.com/courses/243/assignments/1860 4/12 20/05/2018 Assignment 2: Group report Submission details overview This assignment will be submitted via Turnitin. You will find the relevant submission point below. Please allow a 24­hour turnaround for an originality report to be generated. See the Turnitin originality report (https://portal.swinburneonline.edu.au/study­resources/turnitin­originality­report­0) area of Study Resources for several guides to assist with the submission process. Assignment support Don't forget that in addition to your eLAs who provide discipline­specific content advice, you can access the 24/7 draft writing service from Studiosity. If you need assistance with academic feedback on a draft of your assignment task see Assignment support: Studiosity. Assignment criteria 1. 2. 3. 4. 5. 6. 7. 8. Background of the company. Macro­environmental analysis and industry analysis. Identification of core competencies of main features of company's strategies. Implementation of strategies. Current and possible challenges. Recommendations. Presentation of assignment, including referencing (in­text and reference list in Swinburne Harvard style). Team charter. https://swinburneonline.instructure.com/courses/243/assignments/1860 5/12 20/05/2018 Assignment 2: Group report Your work will be assessed using the following marking guide: Criteria No Pass Pass 50­59% Credit 60­69% Distinction 70­79% High Distinction 80­100% Background of the company (5%) Did not meet criterion. Limited evidence of discussing the background of the company. Evidence of discussing the background of the company. Good in discussing the background of the company. Analytical and clear discussion of the background of the company. Limited presentation of recent changes in the industry of the chosen company. Lists some players and brief of recent changes in the industry of the chosen company. Lists major players and key recent changes in the industry of the chosen company. Lists major players and key recent changes in the industry of the chosen company. Limited attempt to analyse elements of macro­ environment and satisfactory application of major techniques for strategy analysis. Can analyse limited elements of macro­ environment and good application of major techniques for strategy analysis. Can analyse some elements of macro­ environment, and effectively apply major techniques for strategy analysis. Can analyse different aspects of macro­ environment and situations of the company using a wide range of techniques appropriate to strategy analysis. Macro­ environmental analysis and industry analysis (25%) Did not meet criterion. https://swinburneonline.instructure.com/courses/243/assignments/1860 6/12 20/05/2018 Criteria Identification of core competencies of main features of company's strategies (25%) Assignment 2: Group report No Pass Pass 50­59% Credit 60­69% Did not meet criterion. Evidence of limited knowledge of core competencies and some use of appropriate techniques for internal analysis. Has given a factual and/or conceptual knowledge base and appropriate techniques for internal analysis. Distinction 70­79% High Distinction 80­100% Reasonable knowledge of core competencies and an awareness of a variety of ideas/contexts/ Comprehensive/detailed knowledge of core capabilities of the organisation and in­ depth abilities in using tools for internal analysis. frameworks for internal analysis. Implementation of strategies (10%) Did not meet criterion. https://swinburneonline.instructure.com/courses/243/assignments/1860 Has provided brief outline of company's goals and its strategies to implement it. Has outlined company's goals and its strategies to implement it. Has defined company's goals and its strategies to implement it. Also identifies the main features of the company's strategies and critically analyses the main elements of its strategies. Has defined company objectives in detail and critically analysed how company implements its strategies to achieve intended goals. 7/12 20/05/2018 Assignment 2: Group report Criteria No Pass Pass 50­59% Credit 60­69% Distinction 70­79% High Distinction 80­100% Current and possible challenges (15%) Fails to evaluate appropriate challenges in the context of the current business environment. Limited and only partial citation of appropriate challenges in the context of the current business environment. Names appropriate challenges in the context of current business environment with appropriate example(s) to address them. Evaluates appropriate challenges in the context of current business environment with appropriate example(s) to address them comprehensively and imaginatively. Critically reviews challenges in the context of current business environment with appropriate example(s) to address them comprehensively and imaginatively. https://swinburneonline.instructure.com/courses/243/assignments/1860 8/12 20/05/2018 Criteria Recommendations (10%) Assignment 2: Group report No Pass Pass 50­59% Credit 60­69% Distinction 70­79% Did not meet criterion. Recommendations are presented uncritically in a purely descriptive way and indicates limitations in understanding. Clear evidence of developing recommendations based on the analysis of a wide range of sources which have been discussed. Able to critically appraise and justify the recommendations based on the thorough analysis of a wide range of sources which have been discussed. https://swinburneonline.instructure.com/courses/243/assignments/1860 High Distinction 80­100% Has developed and justified recommendations using the thorough analysis of a wide range of strategies that have been discussed. Also includes future strategic development in light of previous analysis. Recommendations demonstrate reliability, validity and significance, supported by relevant findings. 9/12 20/05/2018 Criteria Presentation of assignment, including referencing (in­text and reference list in Swinburne Harvard style) (5%) Assignment 2: Group report No Pass Pass 50­59% Credit 60­69% Distinction 70­79% High Distinction 80­100% Did not meet criterion. Limited attempt to organise. Meaning is apparent, but language is not always fluent. Grammar and/or spelling contain errors. Shows organisation and coherence. Language is mainly fluent. Grammar and spelling are mainly accurate. Carefully and logically organised. Language fluent. Grammar and spelling accurate. Shows a well­structured and thoughtful approach to the topic. Fluent writing style appropriate to document. Grammar and spelling accurate. Referencing is consistently accurate. Some attempt at referencing. Referencing is partly correct. Referencing is mainly accurate, Swinburne Harvard referencing style. At least 50% academic journals are used https://swinburneonline.instructure.com/courses/243/assignments/1860 Uses a combination of academic journals/papers (theoretical) and company/industry reports (practical). At least ten references, of which 50% academic journals are used. 10/12 20/05/2018 Assignment 2: Group report Criteria No Pass Pass 50­59% Credit 60­69% Distinction 70­79% High Distinction 80­100% Team charter (5%) Did not meet criterion. The team charter has been completed to an acceptable standard. All areas have been completed and are sufficient as a basis for the teamwork in this assignment. If any of these conditions are not met, partial marks may be awarded. The team charter has been completed to an acceptable standard. All areas have been completed and are sufficient as a basis for the teamwork in this assignment. If any of these conditions are not met, partial marks may be awarded. The team charter has been completed to an acceptable standard. All areas have been completed and are sufficient as a basis for the teamwork in this assignment. If any of these conditions are not met, partial marks may be awarded. The team charter has been completed to an acceptable standard. All areas have been completed and are sufficient as a basis for the teamwork in this assignment. If any of these conditions are not met, partial marks may be awarded. https://swinburneonline.instructure.com/courses/243/assignments/1860 11/12 20/05/2018 https://swinburneonline.instructure.com/courses/243/assignments/1860 Assignment 2: Group report 12/12
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