BA case, BA proposal.

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Writing

Description

In this assignment, please reads the example, and my team proposal. Use the proposal information to write one similar to the example one.

Writing Assignment #2:Executive Summary

An Executive Summary is a written pitch that helps a reader form a quick, accurate understanding of the main points of a longer document.In this assignment, you are to write an executive summary of your team’s proposal.


Content Requirements

In your executive summary, be sure to include:

  • Descriptive Title (e.g., Executive Summary for Project X).You do not need a formal title like you used on your draft proposal.
  • Who’s writing (You are writing this from your team’s perspective, so you should use “we”where appropriate.) and why “you” are credible
  • A problem or need description, with evidence
  • Objectives for your proposed project
  • A recommended solution description, with key benefits
  • Costs, including the total amount asked for and an overview of what the money would be used for
  • A Call to Action asking for approval and funding


Unformatted Attachment Preview

Executive Summary Improving Student Organizations at the University of Oregon Nicholas Aitken - Team A At any university, participating in student organizations has been proven to be an invaluable addition to one’s college experience. Here at the University of Oregon, there are approximately 300 student organizations, each one appealing to different students’ interests. These clubs provide many benefits, such as enduring friendships, professional skills, networking, leadership skills, and more. Our team has identified key opportunities to increase club awareness at the U of O and ensure all students have the same opportunities. Opportunity Our research has identified three key opportunities: the online presence, a lack of awareness, and a lack of recruitment. Many students were found to have joined a student organization because they knew a friend in it, not because of U of O’s efforts to spread club awareness and recruit around campus. Additionally, only 57% of students currently in student organizations use OrgSync, which is the current online platform for clubs. Objective The objective of this project is to ensure all students have as many opportunities as possible during their college career through increased awareness and involvement in student organizations. Comprehensive Solution We have identified a comprehensive, three part solution to accomplish our objective: • Revamped Web Presence: Including consistent U of O branding and overall feel, minimum club requirements for published information, as well as Canvas integration. • Club Week: Week-long event at beginning of the school year, placing student organizations in the spotlight in the middle of campus, where each club has the opportunity to set up an information booth and meet prospective members. • New Student Promotion Strategy: Implement a survey during new student registration, assigning student organization email lists based on their interests. Implementation Plan/Costs The website redesign as well as new student promotion survey will begin work during the second half of 2016, with completion in September. Club week will be planned in the months leading up to Fall 2016. This will cost approximately $8,850 for the first year, and $4,250 per year after. Call to Action Our team requests approval from the ASUO to implement our solution during 2016, allocating the appropriate funds outlined above in order to accomplish our common goal of enhancing students’ experience while they are here at the University of Oregon. Proposal [a]to Increase Alumni Attendance at University of Oregon Football Games In Accordance with ECCSC’s Mission to Promote Oregon as a Premier Sports Destination Group G: Katie Bartenslager, Crystal Guan, Alex Iversen, Stella Ma, Charlie Mayers, & Samara Schuman Introduction As University of Oregon students we are all a part of Oregon football culture. Student love for the team is the heartbeat that creates the high of the game. However, once graduated Ducks aren’t flying home to attend games. In conjunction with Eugene, Cascades, & Coast Sports Commission (ECCSC), we are proposing a solution to increase the rate of alumni attendance at Oregon football games, increase overnight stays in Eugene, all while promoting Oregon as a premier sports destination. This proposal will introduce Oregon football and its relation to alumni, analyze the environment with a comparison to other universities, define our objectives to increase alumni attendance, propose our event and its costs, and conclude by stating the potential for ECCSC to target alumni. Situation Analysis Significance As a member of the PAC-12 Conference, Oregon is nationally known for its Duck football team. Oregon football generates approximately $21 million a year in ticket sales, and over $66 million in total revenue (Appendix A.1). As a successful sporting event in Oregon, we suggest that ECCSC utilize UO football’s popularity by enticing alumni to spend a weekend in Eugene. To encourage alumni to attend football games, we propose that ECCSC increases marketing towards UO football games and promote our “UO Alumni Exclusive: Get Behind the Scenes and Meet the Team” event. Evidence Information from twenty alumni (A.2, A.3): Oregon Football games attended as Students 40% attended all seven home games 10% attended more than seven games including away games 30% attended at least one to five games per season Oregon Football games attended as Alumni 80% only attended 1-2 games 20% have not attended a game This information shows the attendance of Oregon football games has diminished. Constraints The three largest constraints alumni face in attending football games in Eugene are the following (A.4): Money Time Family Alumni’s primary concern is the additional costs of attending a football game, including the price of tickets, airfare, hotels, and food. As alumni enter the workforce, time is a constraint due to work and other personal matters that limit their amount of free time. The third constraint is family. In addition to increasing costs, alumni reported it is difficult to align schedules with spouses and children. This information shows that alumni have not returned to the University of Oregon because the incentive to return does not outweigh these constraints. In our survey, 100% of alumni reported that they would return to football games at Autzen Stadium without these constraints. Through our solution we will offer discounts to combat money problems, promote one weekend to combat time, and offer a family friendly event. Comparing to Similar Universities Information from University of Michigan U of M compared to UO: Population (120,782 in Ann Arbor, Michigan and 166,575 in Eugene, Oregon in 2016) (Appendix B.1) Proximity to big cities (Ann Arbor-Detroit, Eugene-Portland) Power 5 conference (Big 10-U of M, Pac 12-UO) The following information are estimates from the U of M Ticket Office: (Appendix B.2) Half of the season ticket holders are alumni (approx. 12,500) Homecoming game is the highest attended game for alumni Information from Duke University 1,300 of alumni return for 2016 homecoming weekend (Appendix B.3) Events used: Alumni VIP lounge and president’s dance #DukeFirstFour young alumni at Brightleaf square 2017 DAA awards ceremony Pre-game celebration Alumni volunteer all-stars recognition The information from the universities above are examples of successful homecoming events targeted towards alumni. They also both recognize that keeping thorough records of alumni are important so they can continue to improve on raising alumni attendance. Right now, the University of Oregon does not have records of alumni attendance and do not utilize the alumni population or homecoming weekend. However, the University of Michigan and Duke University prove it is important to utilize both. Current Initiatives There are currently four programs that the UO Alumni Center facilitates to increase alumni attendance at football games: 1. Tailgates - Out of state tailgates are sponsored to promote football games, but tailgates held at the UO were cancelled due to low attendance 2. Discounted and pre-purchased tickets – Allows members of the Alumni Association to purchase early-bird tickets at a 20% discount 3. Young alumni initiative – Allows younger alumni to purchase blocks of tickets 4. Homecoming reunions – Attempts to increase attendance at UO events by promoting only the following events during homecoming weekend: Campus tours Open classes for alumni Student parade Game day pep rally Shortcomings Currently only three of the four initiatives are being held at UO. There are no statistics available that support alumni attendance is correlated to these events. This is because these programs have scarce marketing, and can only be found on the UO Alumni website when searching for “Homecoming.” Moreover, current homecoming reunion activities are not engaging to the majority. Homecoming weekend offers the potential to promote appealing activities tailored to alumni. Therefore, improving the quantity and quality of activities, as well as the marketing efforts, is imperative in order to attract more alumni to attend football games. Objectives Our main objective is to increase alumni attendance at the University of Oregon’s homecoming football game. This aligns with ECCSC’s mission to promote Oregon as a premier sports destination and increase stays in Eugene and Lane County. In doing so our objectives include the following: Increase ECCSC’s participation in marketing UO football Primarily through social media marketing Addition to their pamphlet and website Mail flyers Create a UO alumni exclusive event to meet the UO Football team Increase attendance at the homecoming football game by 200 tickets Give alumni coupons for ECCSC promoted restaurants and bars to help them save 10%-20% of money Solution In partnering with the University of Oregon’s homecoming game, a post-homecoming day event will be marketed on the ECCSC, UO Alumni Association, and UO Ticket Office website titled “UO Alumni Exclusive: Get Behind the Scenes and Meet the Team.” This will be a full day event for UO alumni to meet the team and will include facilities tours. Food and beverage will be provided, as well as a shuttle service to and from the Hilton Hotel. In addition, the alumni will receive a special behind the scenes badge containing discounts and promotions for ECCSC sponsored restaurants, bars, and other businesses in the Eugene and Lane County area. We feel this will be effective because we are specifically offering a package in which the main three constraints (money, time, family) are being made easier to overcome. The tickets contain discounts and coupons all around the county and it is only one weekend out of the year marketed months in advance, and it is family friendly. This single event will increase attendance at the Oregon homecoming football game. By building relationships with the football players it will instill loyalty to the Oregon football program. This in turn will incentivize alumni to return more frequently to Autzen. In the following section, the tentative schedule of the “UO Alumni Exclusive: Get Behind the Scenes and Meet the Team” event is described. Tactical Plan Prior to homecoming weekend, we will communicate with Hilton Hotel, SafeRide, a caterer and badge printing company in a timely manner. Below is the schedule for our event: Saturday, November 3 2018 Alumni attend homecoming game against UCLA at Autzen Stadium Sunday, November 4 2018 11:00 am - Pick up alumni at Hilton Hotel* 11:30 am - Arrive at Autzen Stadium 12:00 pm - Welcome greeting by UO Alumni Association, with lunch provided 1:00 pm - Walk to Autzen 1:30 pm - Facilities tour (Practice Arena, Hatfield-Dowlin Complex, Mariota Center) 2:45 pm - Drink and snack break 3:00 pm - Tour of Autzen Stadium 3:45 pm - Meet the Football Team at Autzen Stadium 4:30 pm - Return to Alumni Center 5:00 pm - Shuttle to Hilton Hotel** 5:30 pm - Arrive at Hilton Hotel *ECCSC magazines and badge will be provided in hotel rooms **Includes a tour guide promoting ECCSC brochures on where to go, eat, and what to do Costs Financial Cost(s): Good Faith Donation…………….$ 10,000.00 Food catering cost……………….$ 2,800.00 ($14.00 per person*200 tickets) Shuttle gas/cleaning……………...$ 320.00 (4 vans - $80.00 to fill one) Badge bundle printing…………....$ 40.00.00 Wages(drivers,hosts,etc).................$ 1,000.00 Total Financial Cost: $ 15,160.00 USD Cost Breakdown The costs to the projected additions to homecoming weekend are minimal. Majority of the activities held are easy to implement, and will not have any effect on the various operations of the weekend. In order to establish both a good professional and personal relationship we are proposing an annual donation of $10,000 to ECCSC for marketing efforts. We received a quote from “Food Guy Catering” for a full course meal for $14 per person with utensils and plates included. We project having to fill each shuttle’s gas tank at least once amounting to $80 per shuttle. The badges are just under $20 per 100, so for all 200 printed it will be under $40. With 4 allotted shuttle drivers, we anticipate 10 total employees to work at $12/hr, for an average time of 5 hours, which will ultimately cost $600 for the day. (C.1) There are very few non-monetary costs involved. Most of the cost is time, to both the football players as well as the employees working the event. Even so, we feel that both the monetary and non-monetary costs are minimal compared to the potential upside our proposal has. Conclusion Alumni are a large constituency who have existing roots in Oregon. After experiencing student culture at the University of Oregon, alumni are affiliated with the social atmosphere at Duck football games. There is potential for ECCSC to tap into the steady stream of alumni and utilize the connection alumni have to UO. By promoting “UO Alumni Exclusive: Get Behind the Scenes and Meet the Team”, ECCSC will encourage alumni to return and experience Eugene as a premier sports destination. Alumni deserve to pause the demands of life and plug back into the heartbeat of Oregon. With ECCSC’s support, our event will allow alumni to relive that high of Oregon football games. Let’s get ducks to fly home. In your review you should: 1. Offer a short summary of the Behind the Smile (10 points) 1. What is Behind the Smile about? 2. What is the main thesis or argument of Behind the Smile? 3. When, where, and how is the research conducted? 4. Suggested length: ½-1 page 2. Discuss how the ethnography offers insight on a topic discussed in our class (15 points) 1. Select ONE topic to focus your discussion on ▪ Possible topics: class & inequality, the economy, race, gender, or sexuality 2. Explain the topic and how anthropologists study it (i.e. if an anthropologist wants to study the economy what might they look at and why would that approach tell the anthropologist about the economy?) 3. Use ONE reading (NOT A FILM) from class to support your discussion of ONE example from Behind the Smile ▪ Discuss one example from Behind the Smile IN DETAIL to illustrate how it relates to the topic you choose to focus on (BE SPECIFIC & DETAILED; generic, broad discussion will lose you points) ▪ Discuss how one reading from class relates to this example from Behind the Smile ▪ How does the reading support Gmelch’s argument/analysis? ▪ How does the reading help you understand the example from Behind the Smile further? 4. Suggested length: 1½-2 pages 3. Make an assessment of the anthropologist and his fieldwork (10 points) 1. What did you like or dislike about the author’s approach to writing his ethnography (e. how he told the story of his research?)? 2. What critiques do you have about the author’s approach to his research (What problems did you find in their research and how might they address them?)? If you have no critiques, discuss what you found to be effective in their approach to their research. USE THE COURSE MATERIAL TO SUPPORT YOUR DISCUSSION 3. Suggested length: 1-1½ pages FORMATTING & WRITING (5 points) • Submit an essay. Do NOT submit a document with numbered answers to the prompt. • 3-5 pages, double-spaced, 1-inch margins • 12 pt, Times New Roman, double-spaced • Page numbers at the bottom of the page. Your page number should be formatted as LAST NAME # (Pillai 2). • .doc, .docx, or .pdf file. • NO FOOTNOTES. In-text citations. Example: (Rana, 23). • NO WORK CITED. • NO OUTSIDE SOURCES—USE THE COURSE MATERIAL ONLY • Remember titles of articles in quotation marks and titles of books italicized or underlined. GRADING GUIDELINES (SEE RUBRIC BELOW) • Did you answer all the questions in the prompt? • Did you demonstrate that you read and understood the ethnography (Behind the Smile) & course reading? (GIVE US DETAILS) • How well did you support your statements (use course material)? • No spelling, grammar, or formatting errors TIPS FOR YOUR WRITING • Remember we cannot read your mind or assume what you intend. State your arguments and connections clearly. • Keep your writing simple. Avoid jargon or flowery language. Just answer the question. • Use the reading to support your arguments to explain the connections you make. • If you use a quote, explain the quote. A quote without explanation is NOT evidence. • Remember, any course assignment is designed to prove you did and understand the reading. • Start writing this assignment early and take your draft to the writing center for help. ****NO LATE SUBMISSIONS*** PLAGIARISM Your paper will be submitted to VeriCite to check for plagiarism against any paper submitted for this course and any course at the University of Oregon. Please check your VeriCite score. If you score 30% or more check your review for where you might not have cited correctly or might have plagiarized. Students who plagiarize will receive an automatic 0 for this assignment. Please review this website so you know how to cite correctly and not plagiarize: https://researchguides.uoregon.edu/citingplagiarism/plagiarism.
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