Strategic Planning

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Crnpurf2294

Business Finance

mgt541

Description

The company is Wyndham Worldwide

Planning Questions Table

Your answers in the Planning Questions Table will lay the foundation of an effective management plan by helping you clarify your purpose (we are...), function (we do...), audience (for...), competitors (against...), and allies (with...). To complete the Planning Questions Table, do the following:

Select your organization.

This can be where you work, a business you want to build, or an organization with which you are familiar where you have access to a manager willing to answer your questions.

Answer briefly the questions in the "Planning Questions Table".

These answers should be based on organizational and market sources and interviews with organizational managers.

These answers should NOT be off the top of your head. Your own knowledge is also important, but look for opportunities to enhance credibility by supporting your opinions with research.

Value Proposition

The answers in your Planning Questions Table will provide the information you need to draft a value proposition, which can serve as an elevator pitch that communicates what sets you apart and why a prospect should select you over competitors. To draft your value proposition, do the following:

Draft an elevator pitch using the formula provided in the "Value Proposition" section.

If you completed the "Planning Questions Table", this will be a simple fill-in-the-blank exercise.

SWOT Analysis

The information from the Planning Questions Table will provide what you need to complete a basic situational analysis for your organization. Putting your analysis into a matrix will help clarify your internal strengths and weaknesses against external opportunities and strengths so you can better formulate strategy (Kinicki & Williams, 2016). To complete the SWOT Analysis, do the following:

Answer the questions about SWOT analysis using information from the course materials.

Make sure you cite your sources.

Complete the SWOT analysis matrix using the information in your "Questions" table.

Culture, Leadership, and Control

With the foundations of your plan established, address how you will develop and lead a culture that delivers value to customers, and how you will monitor and adjust implementation of your plan.

Unformatted Attachment Preview

MGT521: Planning foundations worksheet 1 Planning Foundations for [Company Name] [Your Name] University of Phoenix, School of Business Management MGT/521 Faculty: Brent Duncan, PhD [Date] © 2018 Brent Duncan, PhD donnach.com MGT521: Planning foundations worksheet 2 MGT521: Planning foundations worksheet for [Company name] Planning Questions Table Your answers in the Planning Questions Table will lay the foundation of an effective management plan by helping you clarify your purpose (we are...), function (we do...), audience (for...), competitors (against...), and allies (with...). To complete the Planning Questions Table, do the following: We are… What type of organization are you? What is the purpose of your organization? What do you want to accomplish as an organization? Why are you doing this? What are key messages or phrases that describe your organization? We do… What is your primary offering (product, service, message)? What is the primary function of your offering? Is the offering used with other offerings? What led you to develop this offering? List the top three objections to your offering? What is your pricing versus competition? What promotional plans do you have for your offering? What are key messages or phrases that describe your offering? For… Who are your target customers? What groups do you target? What do you want your target to do? Against: Who are your organization’s direct competitors? Why do you consider these to be competitors? How is your organization different from those of its competitors? What do you plan to do to succeed against your competitors? © 2018 Brent Duncan, PhD donnach.com MGT521: Planning foundations worksheet 3 With: Who are your organization’s partners or allies? Why do you consider these to be your partners or allies? What do you plan to do to leverage these alliances to accomplish the objectives of your organization? We are better because… Why should someone buy your offering and not someone else’s? Our environment is… What are some of the internal strengths of the organization? What are some of the internal weaknesses of the organization? What are some of the organization’s external opportunities? What are some of the organization’s external threats? © 2018 Brent Duncan, PhD donnach.com MGT521: Planning foundations worksheet 4 Value Proposition (Elevator pitch): The answers in your Planning Questions Table will provide the information you need to draft a value proposition, which can serve as an elevator pitch that communicates what sets you apart and why a prospect should select you over competitors. Formula We are (X), we do (Y) for (Z) by doing (A, B, C) against (1, 2, 3). We’re different because (D, E, F) People should select our offering over others because (Q, R, S). Your elevator pitch Tip • • Use your answers to the Planning Questions Table to draft an elevator pitch that helps others understand what sets your organization apart and why prospects should select your organization over others. Keep it simple, just fill in the blanks of the “formula” column. © 2018 Brent Duncan, PhD donnach.com MGT521: Planning foundations worksheet 5 SWOT Analysis Questions and Table The information from the Planning Questions Table will provide what you need to complete a basic situational analysis for your organization. Putting your analysis into a matrix will help clarify your internal strengths and weaknesses against external opportunities and strengths so you can better formulate strategy (Kinicki & Williams, 2016). SWOT Analysis Questions Question Your answer Your source (APA citation) What is a SWOT analysis? What role does SWOT analysis play in developing strategy for an organization? How could you use SWOT analysis to help you develop a plan for success at work and school? SWOT Analysis for [Company name] Strengths 1. 2. 3. Opportunities 1. 2. 3. Tips: • • Weaknesses 1. 2. 3. Threats 1. 2. 3. See Figure 6.2 in Kinicki and Williams (2016) for an example SWOT Analysis. Pull the content for your SWOT analysis from your answers to the Planning Questions Table. © 2018 Brent Duncan, PhD donnach.com MGT521: Planning foundations worksheet 6 Culture, Leadership, and Control Apply course concepts to explain how you will develop and lead a culture that delivers value to customers, and how you will monitor and adjust implementation of your plan. Concepts Culture. Describe the organizational culture your organization should develop to align people and processes to deliver value to your customers while strengthening the viability of the organization. Explain how you will implement change management strategy to drive and maintain organizational change. Leadership. Identify the leadership style that your organizational should develop to foster a culture aligned to delivering value to your customers. Explain the advantages and disadvantages of this leadership style. Control. Describe how your organization should monitor performance against expectations and make necessary adjustments to progress toward its goals. © 2018 Brent Duncan, PhD Application Your sources donnach.com MGT521: Planning foundations worksheet 7 References Cited [Your work should be supported by at least three sources, including the course resources and an interview with someone at the organization. Another good resource would be the company website or any planning documents to which you have access. Use the Microsoft Word References Tab to build your citations and references. Provide an APA formatted References Cited list here.] © 2018 Brent Duncan, PhD donnach.com
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