1. The ability of a system, network, or process to handle an increasing amount of work, or its ability to be enlarged in order to accommodate that increase. Virality Internet Scalability Collective intelligence 2. A shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus-decision-making in bacteria [clarification needed], animals, and computer networks. Collective Intelligence Internet Scalability Virality 3. Internet slang for posting inflammatory, extraneous, or off-topic messages in an online community– such as a forum, chat room, or blog– with the primary intention of provoking an emotional response in its readers or otherwise disrupting normal discussion. Internet Scalability Virality Collective intelligence 4. The state or condition of being viral; tendency to spread by word of mouth. Scalability Internet Virality Collective intelligence 5. Publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and “fast polls” on TV and the web. Earned media Clickstream Display advertising Semantic analysis 6. The process of relating syntactic structures, from the levels of phrases, clauses, sentences and paragraphs to the level of the writing as a whole, to their language-independent meanings, removing features specific to particular linguistic and cultural contexts, to the extent that such a project is possible. Clickstream Semantic analysis Display advertising Earned media 7. Online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. Clickstream Semantic analysis Earned media Display advertising 8. A profile of a user’s activity in a web browser or other software, based on what is clicked. Clickstream Earned media Display advertising Semantic analysis 9. A proprietary open-wireless technology standard for exchanging data over short distances. Bluetooth MMS SMS Behavioral targeting 10. Standard way to send messages that include multimedia content to and from mobile phones. Bluetooth MMS Multimedia Messaging Service Behavioral targeting SMS 11. A text message sent on a cell phone. Behavior advertising Bluetooth MMS SMS 12. The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. Bluetooth SMS Behavioral targeting MMS 13. A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. World Wide Web Discourse Widget Customer relationship management 14. A formal lengthy exposition of some subject, either spoken or written. Widget Discourse World Wide Web Customer relationship management 15. Any one of the components of a computer application’s graphical user interface, such as a Cancel button or text input box that a user interacts with. Customer relationship management Widget Discourse World Wide Web 16. Collectively, all of the web pages on the Internet which hyperlink to each other and to other kinds of documents and media. World Wide Web Customer relationship management Widget Discourse 17. The state of being accountable; liability to be called on to render an account; accountableness; responsible for; answerable for. Real-time Web Social media Mobile application Accountability 18. Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet. Mobile application Real-time Web Social media Accountability 19. A software application designed to run on smartphones, tablet computers and other mobile devices. Social media Real-time Web Mobile application Accountability 20. A set of technologies and practices that enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates. Accountability Mobile application Social media Real-time Web 21. The main computer case containing the central components of a personal computer. CAM RAM CPU CMOS 22. Technology for constructing integrated circuits. CMOS CAM RAM CPU 23. The growing tendency for new IT to emerge first in the consumer market and then spread into business and government organizations. RAM Consumerization CPU CMOS 24. A computer or a program which provides services to other programs or users, either in the same computer or over a computer network. Server CPU CMOS RAM 25. Regarded as an amorphous omnipresent space for processing and storage on the Internet; the focus of cloud computing. CMOS Server CPU Cloud 26. A widely implemented model for managing a company’s interactions with customers, clients and sales prospects. RAM CPU Customer Relationship Management CMOS 27. A software or firmware system that provides a virtual machine and allows it to operate directly on underlying hardware (instead of via emulation), but within specified constraints. Hypervisor WAN LAN Server 28. A computer network used for communication among computer and information technological devices close to one person. WAN PAN LAN VPN 29. A network that connects computers and devices in a limited geographical area such as a home, school, computer laboratory, office building, or closely positioned group of buildings. PAN VPN LAN WAN 30. A computer network that covers a large geographic area such as a city, country, or even intercontinental distances, using a communications channel that combines many types of media such as telephone lines, cables, and air waves. WAN PAN VPN LAN 31. A part of a computer network infrastructure that interconnects various pieces of network, providing a path for the exchange of information between different LANs or subnetworks. Backbone network Wide area network Local area network Personal area network 32. A computer network in which some of the links between nodes are carried by open connections or virtual circuits in some larger network (e.g., the Internet ) instead of by physical wires. WAN VPN PAN LAN 33. The branch of computer science dealing with the reproduction or mimicking of human-level intelligence, self-awareness, knowledge, conscience, thought in computer programs. Natural language Artificial intelligence Virtual reality Knowledge base 34. A division or project of an organization to which costs can be specifically allocated. Service center Decision-making center Cost center Business center 35. A database consisting of separate tables, having explicitly defined relationships, and whose elements may be selectively combined as the results of queries. Machine learning Database Metadata Relational database 36. Data that describes other data, serving as an informative label. Relational database Service data Database Metadata 37. A collection of information in a regular structure, usually, but not necessarily in a machinereadable format accessible by a computer. Database Relational database Virtual database Metadata 38. Information collected by the investigator conducting the research. Primary data Secondary data Tabulation Statistical analysis 39. A table displaying data in compact form. Secondary data Statistical analysis Tabulation Primary data 40. The process of examining data to draw conclusions or insights, and determine cause-and-effect patterns between events; for example determining the safety and efficacy of new drugs by drawing out a probability as to whether the fact that a patient got better (or worse) was due to the drug or some other (perhaps random) factor. Secondary data Tabulation Primary data Statistical analysis 41. Information collected by someone other than the user of the data. Tabulation Tertiary data Primary data Secondary data 42. Commercial activity conducted via the Internet. cloud b2c b2b e-commerce 43. The process by which goods get to final consumers over a geographical market, including storing, selling, shipping, and advertising. b2b b2c c2c Distribution 44. Unauthorized attempts to bypass the security mechanisms of an information system or network. See also cracker. Identity theft Phishing Hacking VPN 45. The act of sending email that falsely claims to be from a legitimate organization. VPN Identity theft Phishing Hacking 46. The deliberate assumption of another person’s identity, usually to gain access to that person’s finances or to frame a person for a crime. phishing vpn hacking identity theft 47. Programs that surreptitiously monitor and report the actions of a computer user. spyware adware forced entry malware 48. A software application that includes advertisements, which are displayed while the software is running. malware spyware forced entry adware 49. Software which has been designed to operate in a malicious, undesirable manner. adware malware forced entry spyware 50. A method of scrambling and unscrambling information to protect it during digital transmission (in the context of email). Encryption Malware Spyware Firewall 51. A gateway between the internet and a local network, allowing or denying access based upon protocols. Malware Encryption Spyware Firewall
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