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Digital analysis is the coordinated and purposeful monitoring of the Organization’s rivals,
whoever and whenever they might be, within a specific market. The rival firms are those you
consider as the immediate competitor you share the market with. Competitive intelligence is
focused on decision making. Seldom are times when people realize that business encompasses a
series of decisions. Intelligence in business plays a crucial role whereby it serves role of product
and a process. The competitive intelligence is value-added aspect that layers over the business
development, strategic planning, and market research. Simply, competitive strategy is concerned
with the business as a whole hence concerning the business unit and the corporate. The queries
involved in a corporate strategy is; what business the Organization should engage in and on the
management of the corporate office. Another aspect originating from the competitive strategy is
on approach suited for creating competitive advantages in every business in which the
Organization competes for a base on its primary competencies.
On the other hand, digital analytics is the analysis of quantitative and qualitative data
from the Organization plus the competition to driving continuous improvement of the o...