MGMT19128 Term 1 2018 Assessment 2: Strategic Plan and Presentation guideline Weight: 60% Length: 2000 words (max) Due week: Week 12 Due date and time: 31st May, 2018 (Thursday); 11:55PM AEST Assessment Task: Assessment 2 is about formulating future strategic plan (maximum 2000 words) for a company. You will have to choose one company from the five options listed for this assessment (see below). 1. Tigerair Australia 2. Billabong 3. Dymocks 4. Beyond Blue 5. Company that you work for (this option needs unit coordinator’s approval) For students enrolled in the local campuses: This assessment will be a team effort. Your campus lecturer/tutor will help organise you in a team of 3 members by Week 3. The objectives of the team-based assessment are to enable you to develop your communication and interpersonal skills, achieve cross-cultural understanding, strengthen your critical and rational thinking abilities and learning and enjoy different perspectives on the same topic. You are to select a team leader for your group. Your group is required to prepare PowerPoint slides (maximum 12 slides including the introduction slide) with voiceover (5 minute maximum) in addition to the written report. Only the team leader from each group is required to submit both the report and presentation in Moodle. For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link given. Adding Voice Over to PowerPoint Presentations in 5 Easy 1 Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpointpresentations-in-5-easy-steps/ For distance education (Flex) students: You can complete this assessment either individually or in a group (not more than 3 members). You can use the Moodle forum to find group members. Please inform the Unit Co-ordinator of your group membership by the end of Week 4 via email. You are required to prepare PowerPoint slides (maximum 12 slides including the introduction slide) with voiceover (5 minute maximum) in addition to the written report. If working in a group, then only one person from the group is required to submit both the report and presentation in Moodle. For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link given. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/addvoice-over-to-powerpoint-presentations-in-5-easy-steps/ Assessment Criteria: Demonstrates an understanding and application of strategic management concepts (15 marks) Ability to identify the key strategic issues facing the company (10 marks) Development of a sound strategic plan (15 marks) Integrates theoretical and empirical research in writing (10 marks) Report format and writing (3 marks) Citation and Reference list (2 marks) Presentation (5 marks) Penalties apply for exceeding word limit (1% mark will be deducted from the total mark for Assessment 2 for every 100 words over the allowed 2000 words limit) Penalties apply for late submission (5% mark will be deducted from the total mark for Assessment 2 per day unless an approved extension has been granted) Please note that a detailed rubric will be provided at a later date. Submission checklist for Assessment 2: • Cover page with name and ID (use the cover page provided in Moodle) 2 • 1.5 line spacing and 12 size font in Times New Roman • Maximum of 2000 (+10%) words • Written part should be submitted in .doc or .docx format • Presentation part with voice-over should be submitted in .ppt or .pptx format • Note that if you are using Mac, you may need to change to the acceptable format before final submission. • Submit both the files online through Assessment 2 submission link in Moodle. Only person needs to submit if working in group. Please inform the unit coordinator if you are working in a group. Suggested report format for assessment 2 1. Title page with member names and student IDs (use the cover page provided in Moodle) 2. Executive summary (not more than one page) 3. Table of contents 4. Brief introduction to the company 5. External audit  Analysis of Porter’s Five Forces Model of the industry  Identify three (3) primary key success factors (KFSs) for the industry 6. Internal audit  Value chain analysis  Identify the key core competencies and capabilities 7. Identify two (2) key strategic issues that the company must address for the future  As a strategist, you need to think about where the company will be in three year’s time. For example, you need to anticipate customer needs in three year’s time and what you need to do today in order to be able to meet those needs. You need to anticipate how your competitor will react or how the industry may change in future 1.  Attempt to link the findings of the external audit with internal audit. 8. Strategic plan 1 Mangelsdorf, M. E. (2016). Mastering Strategy. MIT Sloan Management Review, 57 (2), 67-71. 3  Develop a strategic plan for the future that will address the two key strategic issues identified in section 7.  Set specific financial and strategic objectives consistent with the chosen strategy 9. Action plan  Briefly provide an action plan for implementation of the recommended course of action over an 18-month period. 10. Reference list  Must follow the APA style for both in-text citation and reference list 11. Appendices (if any) Note that word count (2000 words) applies from sections 4 to 9. 4
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