Marketing Options for a Band

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fgrsnab21

Business Finance

Description

This paper should be 4-5 pages thank you...

Marketing Ideas for a Band

Once you have either formed your group or decided to work on your own, your next step is to choose one of the following options:

  1. Brainstorm marketing ideas for a band (real or hypothetical) of your choice. If you choose this route, please outline some of the main characteristics of this band.
  2. Brainstorm marketing ideas for the following hypothetical band:

    This hypothetical new Americana band is working on an initial EP, has some local following and local shows but no extensive touring, and expectations of an EP rollout within 6-9 months. This hypothetical band believes their "live" sound and experience is where they shine, and are less comfortable with "marketing" their lives/image, which is a challenge. This band wants to capture their growing following, build out the shared "live experience," and set the stage for a larger tour that can help the band generate additional merchandise revenue at this early stage in their careers.

Assuming a budget of $25,000 or less, write a plan that answers the following questions with regard to the four main marketing areas we have discussed in this lesson: Awareness, Acquisition, Engagement, and Monetization.

  1. Where would you start your efforts?
  2. What forward thinking free and paid options would you consider?
  3. Are there other bands that are doing interesting things that you can adopt or adjust for your own campaign?

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Explanation & Answer

Attached.

Running head: BAND MARKETING STRATEGIES

Band Marketing Strategies
Institution:
Name:
Professor:
Date:

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BAND MARKETING STRATEGIES

Introduction
Marketing is an essential strategy used to create awareness of a product and to support its
evolution in the market. In the music scene, the vast number of competitors allow the individual
band to identify appropriate marketing strategies that may help them to become famous. Research
indicates that a good marketing strategy is adequate to improve the popularity and help expand the
services of the band. The paper evaluates best marketing strategies for a given band.
The starting point
Every band must establish a proper marketing campaign that markets its activities and
ensures continued growth and expansion of the market (Lathrop, 2003). The hypothetical band
must formulate a similar approach that helps brand their music and image alongside other activities
that allow the accumulation of revenue. In its marketing plan, the band must focus of various
issues. First, the awareness campaign. The band must identify the number of people and fans who
are aware of the group and their music. Being a band with an initial EP, the awareness of the band
is likely to be low. This implies that the band must concentrate on branding its music and image.
Creating awareness is one of the most effective ways of letting people know about a marque
(Lathrop, 2003). In business, the marketer ensures they generate awareness by involving in the
actual activities, showing others what they do and so on.
Similarly, the band can indulge in various actions that expose their identity to a broader
group of people. By creating awareness, the group can reach numerous local people thr...


Anonymous
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