Brand Repositioning

Business & Finance
Price: $10 USD

Question description

  • Your client wants to see two new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site.
  • Develop a brief customer profile for your client. The profile will include the following:
  • • Choose two new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
  • • Identify the primary and secondary markets.
  • o The primary market is often larger than the secondary market. These customers are often the primary users of the product.
  • o The secondary market can include “in-between” customers who might use or be interested in the product occasionally.
  • • Detail the demographics and psychographics of both segments.
  • o Include the basic characteristics of your current and potential customer such as age, income, education, and geographic locations.
  • o Evaluate your customers’ lifestyles such as hobbies and other interests.
  • • Based on what you learned from your brand value research, complete the following
  • o Develop 1 advertisement that matches the customer’s buying behavior.
  • o Explain the communication channel or venue where the advertisement will appear. Consider both online and offline opportunities.
  • REQUIREMENTS: Original & 800+ words

Tutor Answer

(Top Tutor) Daniel C.
School: Rice University
Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Related Business & Finance questions


Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors