Module 02 Course Project - Beginning Your Research Plan/Proposal and Literature Review

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Description

The company I chose is Amazon using Interviews from the Research Methods Chart

In a single Word document, submit:

  • Page 1 is the beginning stage of your research plan/proposal, and includes:
    • Your research question(s) or hypotheses.
    • The method(s) of research you will conduct, using the Research Methods Chart.
    • Identification of specific data you will collect, whether the data is qualitative or quantitative, and likely variables.
  • Pages 2-3 contain the literature review (this should be a minimum of 1-2 pages, allowing for a thorough, yet concise review of resources)
    • Use credible resources, including information from the company’s website and other company documents (when available), as well as articles, eBooks, industry reports, and other relevant sources.
  • 1 cover page can be used for both portions of the assignment.
  • Reference list for all sources used.
    • The cover page and reference list are not included in the page count!

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Explanation & Answer

Attached.

Surname 1

Student
Instructor
Course
Date

Surname 2

INTRODUCTION
Amazon incorporation is both online and the ground situated company that deals with sales of a
variety of products. The company was instituted mainly with the sale of books. The company,
however, grew tremendously to become a global company with customers from all over the
world. Over the years, the company has witnessed great improvements both in market growth
and the profits realized. This research outline seeks to find the strengths of the company that has
facilitated its growth.
Research questions
Research questions are the key matters the researcher wants to find answers about in the research
work. They are the guidelines on the scope of data to collect for analysis and conclusion about
the subject under discussion.
1.

What are the reward strategies used by Amazon incorporation?

2.

What are the marketing strategies used by amazon incorporation?

Methods of research
Research methodology refers to the techniques and processes used in the collection of data for
making various business decisions. The data obtained is analyzed by use of various tools and
results obtained. The results can then have interpretations and form a central core of making
business decisions. Research design, however, is defined as varied te...


Anonymous
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