V i d e o Mission, Exercise: C a s e Values & S t u d y Strategy (3 Points) Please watch the video on Ben & Jerry’s Ice Cream (20 minutes) and answer the following questions: 1. Please list the personal values of Ben & Jerry’s Ice Cream founders’ Ben Cohen and Jerry Greenfield as identified in the video. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 2. Please elaborate how the personal values of the founders of Ben & Jerry’s have influenced the development of the company values, in particular the values associated with the company’s mission statement: Product mission (drives us to make fantastic ice cream – for its own sake); Economic mission (asks us to manage our company for sustainable financial growth); and Social mission (compels us to use our company in innovative ways to make the world a better place). ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 3. Please elaborate how Ben & Jerry’s Ice cream founders’ personal values and their company’s values have influenced the company’s strategy in terms of Sourcing, Production, Logistics, Marketing, Financing, Human Resource management, etc. After 15 years after its sale to Unilever, do you think Ben & Jerry’s mission will change or whither away? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ https://www.dropbox.com/s/rvsdpvytneqfikf/Ben%20%26%20Jerry.mp4?dl=0
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