Detail some of main the reasons the colonist felt abused and compare that to the worlds last great republic of Rome?

Milestone 2: Positioning Milestone 2: Bis due by June 24, 2020, 11:59 pm Positioning for your product? Positioning is the design of the company's image to occupy a distinct place in the customers' minds. The company's goal is to place the brand in its customers' minds to maximize potential benefits. Solid brand positioning helps guide the company's marketing strategy by specifying what the brand stands for and how the product or service would satisfy the customers' needs. In other words, what makes this brand special? Positioning should clearly define similarities and differences between brands and communicate these similarities and differences to customers Positioning is always from the perspective of the chosen segments. A perceptual map will help you to determine the positioning based on the determinant attributes of the purchasing decision from the chosen segments. For constructing a perceptual map, please see link: https://www.segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/ You should judge whether your product is at the ideal point (the product is ideal for the target customers given the top two determinant attributes for purchasing decision) and decide on the corresponding positioning strategy. Positioning strategy:If your product is at the ideal point on the perceptual map, you will reinforce the current positioning. Then, provide a positioning statement articulating your current positioning. The template for the Positioning Statement is available at: https://blog.ecornell.com/how-to-write-market-positioning-statements/ If your product is not at the ideal point on the perceptual map, you will need to reposition.If that is the case, you should highlight it on the map using an arrow to indicate the new positioning where you want to put it to and explain why. Then, provide two positioning statements: one for your current positioning and then one for after the repositioning.

ScenarioYou have been working at a large company in an entry level role in the Communications department. In the few years that you have been there, you have had the opportunity to learn and grow as a professional, but you feel that you would like to try a new role at a smaller organization closer to home that really utilizes your new skill set and professional expertise.Crafted Communications is a small communications company that helps new businesses develop strong brands, and it happens to be hiring. In addition to a resume and cover letter, Crafted Communications also requires an electronic portfolio that articulates and showcases your personal brand. The expectation is that your portfolio shows your ability to clearly and consistently communicate your brand across a diverse range of media types, as the company handles a wide variety of content, in the form of visual and written communication, across different marketing channels.DirectionsFor this project, you will develop a personal brand portfolio and reflection for Crafted Communications that clearly articulates and demonstrates your personal brand, professional value, and communication strengths.Part 1: Personal Brand Portfolio: Crafted Communications develops a wide variety of communications while maintaining its professional brand, and would expect its new employee to do the same. To demonstrate that your personal brand is clear and consistent across various types of artifacts:Develop a concise personal branding statement that describes your brandSelect a variety of artifacts that clearly align to your personal brand and showcase your communication strengths. Examples of various kinds of communication vehicles you might want to include are:VisualExamples: look and feel, profile pictures, graphic based communications, branded colors, fonts or type treatments, profile pictures, memes, infographics, videos, etc.WrittenExamples: publications, blogs, presentations, etc.Professional use of social mediaExamples: LinkedIn, professional Instagram, professional Twitter, social media profile bios, etc.Use the personal brand portfolio template to compile your personal branding statement and artifactsPart 2: Personal Brand Portfolio Reflection: To further articulate the value of your brand and level of professionalism, craft a short reflection that explains:How your personal brand is reflected in selected artifactsWhat aspects of your personal brand do they showcase?What decisions did you make in creating them that create cohesion?How your strengths as a communicator add value to your personal brandWhat are your personal communicative strengths?How are these strengths leveraged in your artifacts?What value do these strengths bring to a client?How your digital footprint reflects your personal brandHow would you describe your digital footprint?Does this reflect your personal brand?What to SubmitEvery project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:Personal Brand PortfolioCompile a portfolio of evidence using the provided template that clearly communicates your personal brand. Make sure to include 2–3 examples from each of the following categories, as well as a 1–2 sentence personal branding statement that describes your brand to potential clients.VisualWrittenSocial mediaPersonal Brand Portfolio ReflectionDevelop a 500–1000 word reflection on your personal brand portfolio that clearly articulates how the artifacts you selected align to your personal branding statement, how your strengths as a communicator add value to your personal brand, and how your digital footprint reflects your personal brand.