I need help with a discussion. Are you familiar with SodaStream or the concept of home-carbonation beverages?

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Nccyroreel

Business Finance

Description

Go online and visit the SodaStream website (Links to an external site.)Links to an external site.. Explore how the company’s “Why SodaStream” page of the website and its “About Us,” “Vision and Mission,” and “Brand Partnerships” pages. Even its “About The Plant” page helps students to understand the management philosophy of the company. Its “Milestones” page will provide not only a history lesson but insight into the focus of the company going forward.Analyze and assess the following discussion topics in your posting(s):

  1. What is the SodaStream “product leadership” strategy?
  2. How can SodaStream grow so quickly, not just in the number of stores in which the product is available, but number and variety of products?
  3. How does the SodaStream story relate to the competitive strategy concepts presented in the course text?

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Explanation & Answer

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The SodaStream is a website that informs its clients on its products. The company is a
carbonation system that gives its clients ideas on how they can make their own sodas while at
home. In doing this, the company ensures that it has reduced Coke and Pepsi's clients, which
means there will be fewer plastics produced thus fewer plastics thrown away as waste, which
ensures that the environment is kept safe. This so happens to be one of the company’s core
motives.
The product leadership strategy by SodaStream involves following the latest trend of hea...


Anonymous
Just the thing I needed, saved me a lot of time.

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