Description
Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product. Find out what you can identify about the promotional activities that each of these competitors use to communicate with customers about their products. Pretending that you are a marketing consultant who was hired by the company that makes the product that you purchased, you will send an email memo to the marketing director describing your findings from analyzing the competitors’ promotional strategies. Format this as an email document that includes sentences in several paragraphs, as well as a table presenting some of the information. While this assignment is an opportunity to hone your email writing skills for conciseness, you are still required to cite your sources for your reader.
Explanation & Answer
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Running head: MEMO
1
Memo
Institution Affiliation
Instructor’s Name
Student’s Name
Course Code
Date
MEMO
2
MEMO
To: Marketing Director
From: Marketing Consultant
Subject: Analysis of Competitors Promotional Strategies
Date: (dd/mm/yyyy)
The proper set promotional strategy is essential to improving customer relationship and growing
business sales. I have been carrying out an analysis report about our competitor's plan and how
they communicate to their customers. This report will discuss some of the key findings that I
have identified to be the most utilized in the market. Customers relationship determine business
success, however, the way they interact to determine how long the relationship will last and the
usefulness. Therefore, it is upon the management to put in place appropriate mechanism to
ensure that their target customers are satisfied with the services offered. Marketing is a bridge
between customer and the product to be provided. Marketer uses several mechanisms to
communicate to their customers
Throughout the analysis process, I have identified that some of these firms have been setting up
promotion activities that have enhanced customer relationships and growth in their sales. This
paper will discuss some of the strategies used to communicate to their customers. Addition...
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